In 2018, Galanz ushered in the 40th year of business.Grantz Group President Liangzhao Xian pointed out that facing the new era, enterprises have better conditions for development, the world to China to provide greater market opportunities, but also put forward higher standards of development The New Era, Win in the Pattern and Win in Action Let Galanz become the leading integrated white brand with a certain influence in China and the world, which is the common goal of Galanz people.
Under the tide of the Internet in 2017, the appliance industry has become the common choice of intelligent and rejuvenation of the mainstream brands, and multidimensional competitions in terms of brand, quality, service and experience have all started to emerge in an all-round way. Galanz established its brand, quality and efficiency at the beginning of 2017 Driving force, take the road of brand development, follow the economic globalization and the national "One Belt One Road" initiative, step up the pace of "going out."
The whole industry chain depth implementation of quality strategy
From the leading enterprises in the textile industry to the global leader in the microwave industry, Galanz has been a business card made in China in the global market from a single-world champion to a leading integrated white goods brand. Under the China-made 2025 policy, High degree of industrial chain to deepen the quality strategy.
Recently, Galanz Japan R & D Center ushered in a group of white technical experts representing the world level, the Americas branch to strengthen its own brand promotion in North America, Germany, Chile, Spain, Russia, India, Vietnam, Australia, the United Arab Emirates and more than 10 The construction of branch offices in different countries and regions progresses as planned.
In the recent five years, Galanz has devoted more than 3 billion yuan in personnel and equipment upgrades to automation upgrading around the boutique strategy, and has successively established the industrial chain of dishwashers, washing machines, microwave ovens and electric steamers automation. Over the past five years, The investment in transition has surpassed the total investment in the past 20 years and at the same time, it has deepened strategic cooperation with such giants as the world's No. 1 industrial robotic giant, Fanuc, and driven the development of products with better quality and better user experience.
Therefore, a large number of products equipped with sophisticated technologies such as micro-steaming machine Q6, 100% pure steam cooking electric steam oven, ICE WORLD Internet eco-refrigerator, Wa KOO retro refrigerator, i double frequency microwave oven and smart steam oven etc. Best-selling market, but also in the IFA exhibition, Red Top Award and other award-winning.
To meet the needs of the user a better life Galanz is a powerful source of power
The user's home life from the trivial tea and salt vinegar tea release, to make life more comfortable and more intelligent possible, this is Galanz in the past, now a microcosm of innovation and development, but also Galanz brand building the world's basic point of the new era, G + smart home platform to build, tomato family continued to grow, it played an incalculable role.
Currently, Galanz's ICE WORLD Internet eco-refrigerator, cloud tick intelligent voice washing machines, Aegean multi-functional dishwashers, Provence, an energy efficiency smart air-conditioning and other categories of quality appliances, with G + smart home platform to break through the boundaries of home appliances and their families to achieve The intelligent coverage of home life scenes from Made in China to China Chi, Galanz full range of intelligent upgrades, including products, services, management, etc. At the c-side, G + smart home brings the thrill of intelligent manipulation, real-time Interactive, feedback and sharing content.Get at the B-side, G + smart home is a big data platform-driven smart upgrade, access to user locations, spending habits, behavioral preferences, so that the development and design of manufacturing enterprises and manufacturing full and big data, the Internet Integration, to achieve precise intelligence-making.This is also one of the important reasons why tomatoes fan economy can rise rapidly and produce strong driving force.
Galanz will 928 companies set up the date of creation as a user-specific consumer upgrade day, allowing users to have a sense of ritual, gain a sense of sentiment attribution, from the online and offline highlights 'user-centric.' Fan economy as Galanz before the development The important support line, has infiltrated into the production, manufacturing, sales and other links.
On December 21, 2017, Galanz Group, a company specializing in intellectual property, was awarded the title of "Grand Brand" on the CCTV Grand Ceremony. On December 21, China Household Electrical Appliances Import and Export Chamber of Commerce spot, Galanz also ranks among the top exporters of air conditioners, refrigerators, washing machines and kitchen appliances Top ten. Industrial newspaper country, a strong brand, this is Galanz's honor, but also play.
President Liang Zhaoxian emphasized that in 2018, Galanz will continue to pursue leading technology, strengthen the heart of home appliances, strengthen Galanz's core industrial technologies and core self-supporting capabilities, and allow artificial intelligence and big data to inject richer nerves into boutique appliances and speed up its promotion The closed-loop and integrated management of informationization of hardware, software, data, services and the entire industrial chain must be carried out through the whole industrial chain so that both quality household appliances and national consumer electronics Any sales opportunities, all consumers can access channels are brand marketing and customer service positions in more than 200 countries and regions, every family a better life needs, Galanz bigger and stronger source of momentum.
