At the beginning of the new year, Midea Air Conditioners released a short video of "First Love 3001 Times" and soon became the fourth ultra-popular short video production released by Midea Air-Conditioning because of its extraordinarily distressing plot.
Ignorant of the mentality of young children growing up, the lofty couples back to their original promise, intimate Mo pet waiting silently, every day love once again continue to pay ... ... 4 video appears to be independent, but also reflects the young At the same time, the beauty of air conditioning for the young consumer groups in-depth insight into the beauty of the air conditioning brand of young DNA is thus evident.
Winter poke cure for young users tears
"The Wind Is Over It," "The Strangest Familiar Person," "Decade of Naive Love Only Loves You", "First Love 3001 Times", 4 The Released Heartwarming Video Can Be A Beautiful Air Conditioner at a Time: The new attempt, in particular, will mark the tears of young urbanites.
Take the third story, "Ten Years of Naiveness Only Loves You," as an example of a young girl celebrating a new 'family' on Christmas Eve - a young boy who grew up with each other and grew up together. As the little girl has more friends, the little boy can only wait silently alone.At Christmas of 2017, the girl returns, grows into a beautiful girl, and the little boy is old and his real identity is also here Announced - a loyal and caring pet dog.
During the cold winter, when you are busy with flying, you can see such warmhearted films in the cities where you are struggling alone. Younger young people who suck cats and suck dogs will inevitably burst into tears. Heart smile. 'Look really moved, especially in the end, unexpected, but really good warm heart.' 'This is really really envious of the good ah ah.' Comment 'squeeze burst'.
It is understood that "ten years naive enough to love you" video freely in a number of short video mobile platform release, then aroused great repercussions.Up to now, the second shot has reached 4430000, Tencent video playback capacity of 305000, # Meet in the no wind time you microblogging topic currently a total reading 210 million, interaction 205,000, fans have reached 12,000. In addition, this video in the 'Memories dedicated pony' 'Girl Rabbit' and other WeChat large release After reading 10W +, we read 5W + on the WeChat of Dogs and Loves, read 2W + on '4A Advertisement Proposals', and read on WeChat, Over 1W +, over 2W +.
It is worth mentioning that, with the 4 video 'burst red', the United States also surprisingly popular air conditioners, although 4 video, the United States only exposed air-conditioned screen a few seconds, but the video was well produced, creative superior, touching , Beautiful air conditioners, and the phrase 'met you in the windless time, the beauty of the comfortable air conditioning, no sense of wind and emotional sense of the' brand concept, but also young users have been forwarded to the circle of friends, forwarded to Weibo, and then Widely spread, many people become a warm winter in the glimmer of light, but also for the entire home appliances circle, advertising circles which shines.
Two dimensions to unlock the brand rejuvenation
Why in a few minutes of short video, exposing just a few seconds, you can instantaneous countless powder, especially by the young users of a wide range of forwarding, praise? After all, impressed 90, 95, far from imagined So simple and easy.
A certain marketing experience all know that the future of the main consumer force, that is, after 90, 95, they often have their own opinions and judgments, never pay for the brand they do not like preaching marketing, the embarrassment of Implants are more numb. They do not like ambitious themes. They do not like the unpredictable chicken blood and sensationalism. Although they flaunt 'Buddhism' and 'mourning', they are actually hard to refuse on the warmth reflected in the details of daily life.
The United States and air-conditioned 4 video, but it is precisely clever to avoid the above marketing 'minefield' and did a 'good job.' Abandon the traditional home appliance brand instillation spread, simple promotion discount information Pa screen Old routines, the United States turned to the air-conditioning will be very popular with young consumers as a micro-film as a carrier to seize the emotional pain of young users to some ordinary pieces of daily life for the material, 'Dianchengchengjin' refraction of young people True psychological reflection, which caused a strong resonance of young users, thereby making it empathy brand, natural and comfortable without the sense of beauty of the product double the degree of goodwill.
Content leveraging traffic at the same time, in the dissemination of channels, the United States is also designed for young users' air-conditioning 'customized' for fast-paced life of young users and fragmented browsing habits, the United States Air Conditioning short video integration platform, WeChat Weibo The main social platform to form a matrix of three-dimensional communication platform, thus gathering a large group of young users and traffic, with zero distance interaction with young users, to achieve the four flirtatious short-sighted video transmission, to promote the soaring popularity and effective Pass the brand idea.
With the rejuvenation of the mainstream consumer groups, home appliance brands have embraced young audiences, but how to flourish the young market is still a big challenge. The release series of warm short video, it is the United States on the younger brand of air-conditioning on a Although a video, a spread is difficult for consumers to fission-style brand image changes, but through the 4 heart video, and its strong response, the popularity of popularity, the United States air-conditioning brand concept has been Runyu silently accepted by the majority of young users, recognized.
