This year can be said that Huawei's handset harvest year, according to Aurora big data in the first three quarters of 2017 domestic mobile data report shows that Huawei's share in the domestic mobile phone market has been in the first place. Why Huawei achieved such a remarkable result? What kind of crowd in the market is really fond of Huawei brand? Recently, Aurora big data released "Huawei mobile phone fans portrait" insight report may be able to give us the answer.
Mate 9, P9, glory playing 6X into the main type of middle-aged men die loyal powder
Aurora Big Data Through the monitoring of different types of Huawei user data monitoring found that as of December, Huawei's internal market share of the highest proportion of Mate 9 gains, Mate 10 because just released soon, it failed to top 10 list. At the same time , P9 and glory play 6X followed, accounting for more than 5%.
According to the user portrait data, the proportion of male users among Huawei mobile phone users is 66%, while 44% of Huawei users are over 30 years old at the same time, while the percentage of Huawei users under 25 years old is only 26.1%. It seems Huawei's mobile phone design and brand image are more attractive to middle-aged men. However, in the long run, if Huawei wants long-term leading edge in the domestic mobile phone market, it will inevitably invest more energy on female users After all, OPPO and vivo advertising spokesman has been a small fresh first-line, successfully won the favor of many young women.
Seize the third-tier cities and below the market, the successful counterattack OPPO and vivo
According to the user level distribution data, 56.9% of Huawei users are located in tier-3 and below cities, with 12% of users in tier-1 cities presumably because it is related to Huawei's market coverage in third-tier cities and below in 2014, Huawei has long been successful in its strategy of 'encircling the countryside from rural areas' and has even surpassed Huawei in some key cities. Therefore, in the past two years, Huawei can claim that it has hit the third-tier cities and beyond with full firepower. Effect.
As men account for more than 60% of Huawei mobile phone users, monitoring of aurora shows that Huawei mobile phone users have significantly lower installation ratios for the three categories of 'theme beautification', 'photographic image' and 'online video' The average national Internet users, of which the gap between the largest to be 'network video' applications, lower than the national average of 5.5%, which is consistent with the observations in daily life, after all, like to watch the video by mobile phones to women , Men are more in the brush tour, or look at information content.
Aurora big data monitoring let us see the fan base of Huawei in China, but the wolf-rich Huawei will only be satisfied with the domestic fans? Recently, according to media reports, Huawei's latest flagship Mate 10 will be landing in February next year, AT & T Network sales in the US market, and Huawei will invest 100 million US dollars in the United States to carry out advertising campaign. Huawei's success in the Chinese market can also be copied in the United States? The target market in the local market insight into the key, after all, for the use of Apple's American consumers need sufficient reason to accept a high-end Android phone from China.
This year can be said that Huawei's handset harvest year, according to Aurora big data in the first three quarters of 2017 domestic mobile data report shows that Huawei's share in the domestic mobile phone market has been in the first place. Why Huawei achieved such a remarkable result? What kind of crowd in the market is really fond of Huawei brand? Recently, Aurora big data released "Huawei mobile phone fan portrait" insight report may be able to give us the answer.
Mate 9, P9, glory playing 6X into the main type of middle-aged men die loyal powder
Aurora Big Data Through the monitoring of different types of Huawei user data monitoring found that as of December, Huawei's internal market share of the highest proportion of Mate 9 gains, Mate 10 because just released soon, it failed to top 10 list. At the same time , P9 and glory play 6X followed, accounting for more than 5%.
According to the user portrait data, male users account for 66% of Huawei's handset users, while 44% of Huawei users are over 30 years old at the same time, and Huawei users under 25 account for only 26.1%. It seems Huawei's mobile phone design and brand image are more attractive to middle-aged men. However, in the long run, if Huawei wants to gain long-term lead in the domestic handset market, it will inevitably devote more energy to female users After all, OPPO and vivo advertising spokesman has been a small fresh first-line, successfully won the favor of many young women.
Seize the third-tier cities and below the market, the successful counterattack OPPO and vivo
According to the user level distribution data, 56.9% of Huawei users are located in tier-3 and below cities, with 12% of users in tier-1 cities presumably because it is related to Huawei's market coverage in third-tier cities and below in 2014, Huawei has long been successful in its strategy of 'encircling the countryside from rural areas' and has even surpassed Huawei in some key cities. Therefore, in the past two years, Huawei can claim that it has hit the third-tier cities and beyond with full firepower. Effect.
As men account for more than 60% of Huawei mobile phone users, monitoring of aurora shows that Huawei mobile phone users have significantly lower installation ratios for the three categories of 'theme beautification', 'photographic image' and 'online video' The average national Internet users, of which the gap between the largest to be 'network video' applications, lower than the national average of 5.5%, which is consistent with the observations in daily life, after all, like to watch the video by mobile phones to women , Men are more in the brush tour, or look at information content.
Aurora big data monitoring let us see the fan base of Huawei in China, but the wolf-rich Huawei will only be satisfied with the domestic fans? Recently, according to media reports, Huawei's latest flagship Mate 10 will be landing in February next year, AT & T Network sales in the US market, and Huawei will invest 100 million US dollars in the United States to carry out advertising campaign. Huawei's success in the Chinese market can also be copied in the United States? The target market in the local market insight into the key, after all, for the use of Apple's American consumers need sufficient reason to accept a high-end Android phone from China.
