On December 20, 2017, after concluding the Lenovo Science and Technology Conference Harbin Summit with the theme of "Connection and Imagination", facing a group of curious media outlets, Lenovo has sincerely arranged a group visit to help We can further understand the Lenovo Mirage this product and Lenovo behind its smart ecological layout.
The interviewed guests are:
Liu Jun : Lenovo Group Executive Vice President and President of China
Jia Zhaohui : Lenovo Senior Vice President Personal Computer and Intelligent Device Products Group President
Yao Li : Lenovo Group Vice President PCSD Tablet and Consumer Devices General Manager
Now, Xiaobian on the contents of this interview conducted a simple order, after finishing the contents of our step-by-step, extended from the single product Lenovo Mirage open.
About Lenovo Mirage itself
AR products has always been a big challenge has been the application and stickiness, the association started from the game, because the association that the game scene will be a more sticky scene around CES in 2017, with a large number of high-quality IP Disney and tech-savvy associations have taken the plunge and formed a global exclusive strategic partnership that extends to a broader area and content.
In the promotion of Lenovo Mirage, Lenovo will fully open the channel, in addition to the line of 10,000 Lenovo stores, there will be online channels, at present, Lenovo has basically opened some products online and offline, to be able to do At the same time on sale, online and offline with the same price.
As for the choice of smart phone-driven programs, Lenovo has several major considerations: First, cost considerations, if one machine, the higher the cost, the average consumer has almost no chance to try; Second, we now hand cell phone resources more Rich, many people have mobile phones remaining, resources can be reused.But Lenovo also admitted that all-in-one program within its consideration.
About Lenovo Mirage business model, mainly to consider giving customers a complete user experience, such as the 1: 1 engraved lightsaber will give a very strong shock, while Lenovo content will have more ideas and choices.
About AR industry
Lenovo believes VR and AR have different application scenarios, but in a broader sense, VR is a display technology upgrade, while AR is a revolution in interactive technology, including computing power, power consumption and more For reasons that AR may have limited breakthroughs in 3 years, the development of VR will temporarily outperform AR in the near future, but AR will have more room in the long run.
In conjunction with the initial development of AR, Lenovo is likely to exert its influence in two directions in the short term: First, to provide an immersive gaming experience in the consumer area, because of IP content support, which Lenovo considers to be a breakthrough point. Fancy business areas, for the vertical industry, to provide customers with the necessary solutions in the development process.Li Mirage Lenovo's cooperation, including the layout of the content, Lenovo future partners in the content, there is an extension or even platform Consideration.
Lenovo Group Vice President PCSD tablet and consumer intelligence equipment general manager Yao Li
Lenovo in the AR industry has a huge accumulation, from a technical point of view, AR in the short term there are certain restrictions, AR products in the content or viscosity, the association will be mainly in the consumer area of the game experience to further expand , Of course, will try some different industries in the field of business to continue to accumulate.At the same time Lenovo is more optimistic about the overall AR market, their share is also very confident that as Lenovo AR products launched in the AR market will become Leader, holds more than 70% of the market share.
About smart ecology and its layout
'Smart Lenovo China' This is the theme Lenovo interviewed in this field, but also recently launched Lenovo's strategic vision in China in Lenovo has become a thoroughly international company, and even most of the turnover come from Overseas, Lenovo's decision is to plow the Chinese market.
One of the smart Lenovo refers to the Lenovo's Intelligent Internet of things, one of which is smart, and the other is the Internet of Things, Lenovo hopes to lay heavy emphasis on the era of Intelligent Internet of Things, while serving China both expressed Lenovo's focus on China, expressed its Want to serve the transformation of expectations.
Lenovo Group Executive Vice President and President of China Liu Jun
Lenovo believes that IoT will be a mass but relatively fragmented market, so I hope to use an ecological approach to unite a number of innovative enterprises to create good products and services for customers.All the Lenovo's intelligent Internet of Things is broadly divided into three Large scenes: home scenes, travel tools, scenes and personal wear scene, will be more focused on these three scenes.Lenovo itself has a very good foundation, over the years has been operating and improving a very good service network for customers Provide a lot of kinds of services, but the current services are mainly concentrated in the field of IT, the concept of Lenovo services in the future will be beyond this area limits, a combination of similar to the intelligent device as the core of a variety of services and intelligent IoT era, competition Become a cooperation, we only have a core is the user, we cooperate to provide services, and then divided into a reasonable, this is the future model.Real want to build such an open sharing model.
Lenovo's future products will have three categories: one is the Lenovo brand products, one is Lenovo's new brand of products, there is another category is through the Lenovo screen to meet the requirements of the products in the Lenovo system to sell products, Lenovo will have the responsibility , Will use its own engineering and other aspects of the ability to help customers make a screening Lenovo platform is not a free market, do not want to be a free market, Lenovo will be strictly to filter, select the best products available to customers, but This does not mean closed, if it is a good product, including millet-based products that appear to be competitive in the outside world, Lenovo is also willing to try to cooperate.
Jia Zhaohui, Senior Vice President, Lenovo Group President, Personal Computer and Smart Device Products Group
Regarding AI, Lenovo believes Lenovo will further promote voice interactive technologies, user experience enhancements, content aggregation, and smart recommendations in the first place. In the direction of smart home business, Lenovo will mainly target four directions: First, yes Home entertainment, with the help of computers, TVs, smart speakers and a series of products, Lenovo can more easily set up the user's home entertainment program; the second is home security, security, Lenovo has a family treasure, and the future also There will be more security programs; The third is the family's health and comfort, such as air-conditioning intelligent control, to provide users with a healthy and comfortable home environment; the fourth is energy-saving automation, intelligent IoT devices may 24 hours a day Hours need to work, based on this, Lenovo will work to provide users with green energy-saving programs.
Conclusion
As we often say, "the boat is a good tactician", when the big wheel like this one starts to change, the internal and external obstacles encountered are vivid and the determination and courage of the change make people very moved. At the same time, through the information revealed during the interview, we were amazed to find that Lenovo's move was faster than we thought it was, and when a company with immensely superior fundamentals sought to make a difference, we had to Curious what it brings to the industry in the end, or rather a little warm, for this world, we look forward to what Lenovo can change.
On December 20, 2017, after concluding the Lenovo Science and Technology Conference Harbin Summit with the theme of "Connection and Imagination", facing a group of curious media outlets, Lenovo has sincerely arranged a group visit to help We can further understand the Lenovo Mirage this product and Lenovo behind its smart ecological layout.
The interviewed guests are:
Liu Jun : Lenovo Group Executive Vice President and President of China
Jia Zhaohui : Lenovo Senior Vice President Personal Computer and Intelligent Device Products Group President
Yao Li : Lenovo Group Vice President PCSD Tablet and Consumer Devices General Manager
Now, Xiaobian on the contents of this interview conducted a simple order, after finishing the contents of our step-by-step, extended from the single product Lenovo Mirage open.
About Lenovo Mirage itself
AR products has always been a big challenge has been the application and stickiness, the association started from the game, because the association that the game scene will be a more sticky scene around CES in 2017, with a large number of high-quality IP Disney and tech-savvy associations have taken the plunge and formed a global exclusive strategic partnership that extends to a broader area and content.
In the promotion of Lenovo Mirage, Lenovo will fully open the channel, in addition to the line of 10,000 Lenovo stores, there will be online channels, at present, Lenovo has basically opened some products online and offline, to be able to do At the same time on sale, online and offline with the same price.
As for the choice of smart phone-driven programs, Lenovo has several major considerations: First, cost considerations, if one machine, the higher the cost, the average consumer has almost no chance to try; Second, we now hand cell phone resources more Rich, many people have mobile phones remaining, resources can be reused.But Lenovo also admitted that all-in-one program within its consideration.
About Lenovo Mirage business model, mainly to consider giving customers a complete user experience, such as the 1: 1 engraved lightsaber will give a very strong shock, while Lenovo content will have more ideas and choices.
About AR industry
Lenovo believes VR and AR have different application scenarios, but in a broader sense, VR is a display technology upgrade, while AR is a revolution in interactive technology, including computing power, power consumption and more For reasons that AR may have limited breakthroughs in 3 years, the development of VR will temporarily outperform AR in the near future, but AR will have more room in the long run.
In conjunction with the initial development of AR, Lenovo is likely to exert its influence in two directions in the short term: First, to provide an immersive gaming experience in the consumer area, because of IP content support, which Lenovo considers to be a breakthrough point. Fancy business areas, for the vertical industry, to provide customers with the necessary solutions in the development process.Li Mirage Lenovo Mirage, including the layout of the content, Lenovo future partners in the content, there is an extension or even platform Consideration.
Lenovo Group Vice President PCSD tablet and consumer intelligence equipment general manager Yao Li
Lenovo in the AR industry has a huge accumulation, from a technical point of view, AR in the short term there are certain restrictions, AR products in the content or viscosity, the association will be mainly in the consumer area of the game experience to further expand , Of course, will try some different industries in the field of business to continue to accumulate.At the same time Lenovo is more optimistic about the overall AR market, their share is also very confident that as Lenovo AR products launched in the AR market will become Leader, holds more than 70% of the market share.
About smart ecology and its layout
'Smart Lenovo China' This is the theme Lenovo interviewed in this field, but also recently launched Lenovo's strategic vision in China in Lenovo has become a thoroughly international company, and even most of the turnover come from Overseas, Lenovo's decision is to plow the Chinese market.
One of the smart Lenovo refers to the Lenovo's Intelligent Internet of things, one of which is smart, and the other is the Internet of Things, Lenovo hopes to lay heavy emphasis on the era of Intelligent Internet of Things, while serving China both expressed Lenovo's focus on China, expressed its Want to serve the transformation of expectations.
Lenovo Group Executive Vice President and President of China Liu Jun
Lenovo believes that IoT will be a mass but relatively fragmented market, so I hope to use an ecological approach to unite a number of innovative enterprises to create good products and services for customers.All the Lenovo's intelligent Internet of Things is broadly divided into three Large scenes: home scenes, travel tools, scenes and personal wear scene, will be more focused on these three scenes.Lenovo itself has a very good foundation, over the years has been operating and improving a very good service network for customers Provide a lot of kinds of services, but the current services are mainly concentrated in the field of IT, the concept of Lenovo services in the future will be beyond this area limits, a combination of similar to the intelligent device as the core of a variety of services and intelligent IoT era, competition Become a cooperation, we only have a core is the user, we cooperate to provide services, and then divided into a reasonable, this is the future model.Real want to build such an open sharing model.
Lenovo's future products will have three categories: one is the Lenovo brand products, one is Lenovo's new brand of products, there is another category is through the Lenovo screen to meet the requirements of the products in the Lenovo system to sell products, Lenovo will have the responsibility , Will use its own engineering and other aspects of the ability to help customers make a screening Lenovo platform is not a free market, do not want to be a free market, Lenovo will be strictly to filter, select the best products available to customers, but This does not mean closed, if it is a good product, including millet-based products that appear to be competitive in the outside world, Lenovo is also willing to try to cooperate.
Jia Zhaohui, Senior Vice President, Lenovo Group President, Personal Computer and Smart Device Products Group
Regarding AI, Lenovo believes Lenovo will further promote voice interactive technologies, user experience enhancements, content aggregation, and smart recommendations in the first place. In the direction of smart home business, Lenovo will mainly target four directions: First, yes Home entertainment, with the help of computers, TVs, smart speakers and a series of products, Lenovo can more easily set up the user's home entertainment program; the second is home security, security, Lenovo has a family treasure, and the future also There will be more security programs; The third is the family's health and comfort, such as air-conditioning intelligent control, to provide users with a healthy and comfortable home environment; the fourth is energy-efficient automation, intelligent IoT devices may 24 hours a day Hours need to work, based on this, Lenovo will work to provide users with green energy-saving programs.
Conclusion
As we often say, "the boat is a good tactician", when the big wheel like this one starts to change, the internal and external obstacles encountered are vivid and the determination and courage of the change make people very moved. At the same time, through the information revealed during the interview, we were amazed to find that Lenovo's move was faster than we thought it was. When a company with immensely superior fundamentals came up with new ideas, we had to Curious what it brings to the industry in the end, or rather a little warm, for this world, we look forward to what Lenovo can change.
