In November 2017, China imported 115,000 vehicles, up 12.8% from the same period of last year. According to Wang Cun, as the balance of supply and demand of imported cars reached a balance, the trend of replenishing stocks basically ended. At present, the import volume and the demand of consumers are basically fulfilled Steady growth.
It is worth mentioning that, Subaru is the only one of the top ten brands in November 2017 to drop more than 30% of the brand sales.Wang Cun said Subaru sales plunged on the one hand is facing the pressure of domestic models, on the other hand also with the ' Double points' policy on imported cars new energy points.In addition, in October 2017, Subaru's quality fraud and shirk its responsibility to a certain extent affected the sales.
Recently, China Association of Automobile Dealers released data show that in November, China's auto imports was 115,000, an increase of 12.8%; January-November, total imports of 1,102,000, an increase of 18.2% over the same period last year, imports continued steady growth .
Wang Cun, director of the Import Committee of China Automobile Dealers Association, said on the whole, the imported cars in the first four months of 2017 are more stock replenishment activities, driving the rapid growth of the entire import volume. As the supply and demand of imported cars reach a balance, Replenishment trend is basically over.At present, the volume of imports and consumer demand has basically reached steady growth.
In terms of sales, in November 2017, a total of 82,000 imported cars were imported, an increase of 0.8% over the same period of last year. The cumulative sales of imported cars in January-November amounted to 819,000, an increase of 1.3% over the same period of last year, and the trend of terminal demand slowed down. It appears that imported car sales in November remained flat with the same period of last year, partly due to the slowdown of supply growth and the fact that terminal demand only achieved a weak recovery.
Affected by this, the import car industry to reduce the pressure on the stock.In November, the inventory level of the imported car industry was 3.6 months, basically the same as 3.61 months last year.Wang Cun pointed out that the first 4 months of 2017, imported cars The inventory increased from 3.2 months to 3.9 months, followed by China's imports began to adjust, while sales growth is also declining, the entire stock remained at 3.6 months of steady state.
In recent months, there was only a slight increase in exports compared with the same period of last year. According to the data, a total of 18,000 imported parallel vehicles were imported in November, an increase of 1.7%. In January-November, a total of 158,000 vehicles were imported parallel with a year-on-year increase of 39.5%. Wang Cun said that alone from the point of view of imports, parallel import data in November was satisfactory, but late last year AQSIQ has the intention to invalidate the parallel import of 3 C certification, leading dealers to increase import efforts, so parallel imports in November 2017 YoY increase is not high.
Specific to the model, in November a total of imported passenger car 11.35 million, an increase of 13.3% from the model structure point of view, November three models have increased.Among them, the car increased by 8.8%, SUV than the same period last year An increase of 14.5%, MPV is to achieve a 34.6% year-on-year growth.Wang Cun believes that the slower growth of SUV is mainly due to the localization of the SUV sales have reached a certain scale after the localization requirements, but parallel imports SUV is the absolute main models, accounting for more than 80%, with the parallel imports increased, SUV as a whole to achieve a slight increase.
Brand structure, the top ten brands in addition to BMW's decline, the other brands have achieved growth.Among them, Toyota, Land Rover, the public an increase of more than 40% .Wang Cun explained that the BMW X3 is about to be made in China, so in October to reduce supply, The overall volume of about 10% decline; recent increase in Land Rover import is mainly due to the introduction of new products star pulse.
In terms of sales volume, BMW, Mercedes-Benz, Lexus, Porsche and Volkswagen ranked the top five in terms of sales volume. In addition, six of the top 10 brands in sales achieved sales growth of 146.5% in the first half of the year Audi continued to decline this month also increased 17.6%, BMW, Volkswagen brand showed a slight decline.Wang Cun believes that the Audi import car a few days ago by the relationship between manufacturers and distributors sales plummeted.At present, the relationship between the two sides to ease, the amount of imports And sales have significantly recovered, Ford is due to explorers by consumers, sales soared.
Of note, Subaru is the only brand in the top ten brands to have fallen more than 30% in sales in November 2017. Figures show that Subaru sold 2684 units in November, down 32.9% from a year earlier.
Wang Cun said Subaru's main selling products are SUV models, although the price is only slightly more expensive than some of the domestic products in the independent brands or joint-venture brands, but in the competitive process is obviously inadequate .On the one hand, the joint venture brand has achieved domestic models Such as the impact of Honda CRV is very large, on the other hand its own brand momentum is also fierce, not trifled.
In addition, Subaru annual sales decline may be closely related with the new energy points.Sept. 28, 2017, 'double integration' policy was officially released.According to policy requirements, imported car points need to be accounted for separately, as long as the company imports more than 30000 Must review the new energy points.In this regard, Wang Cun said that for the Subaru brand, the R & D of their own new energy vehicles more difficult, from the current point of view its full-year sales dropped sharply, it is likely to be stuck in the ' Double integration 'policy under the threshold.
In fact, in October 2017, Subaru has repeatedly been exposed 'quality scandal scandal', and media reports said Subaru President Yoo Wing Tai at the conference said that because the quality standards related to fraud is Japan-related Quality inspection agencies set up, and not applied to the export of vehicles among them, so the export car temporarily affected. 'Check quality fraud', shirk its responsibility to a certain extent the attitude of the Chinese consumers hit, and thus affect its sales.
In the first eleven months of 2017, the downward trend in import car sales continued. From January to November, the share below 3.0L was 90.7%, down 0.9% from 91.6% for the full year of 2016. Among them, 1.5-2.0 L displacement models with 45.2% share in the first large displacement area.Wang Cun said that the downward movement of imported cars on the one hand is the pressure of the policy, on the other hand, consumers are asked to reduce fuel consumption caused.
Speaking on the annual sales volume of imported cars, Wang Cun said that the imported cars in 2017 are expected to reach 1.2 million in the whole year, an increase of about 15% over the same period of the previous year, and the overall growth rate is showing a downward trend.