The train runs fast, thanks to the front band! The locomotive is the train driving force.But the domestic high-speed rail design speed can reach 550 km, to achieve such a fast speed, just by the headband is not good, high-speed rail is the use of multi-power combination , That is to say, each car comes with power, run the same speed, no one to delay.
In the agricultural machinery industry, each product category, at different stages will have a different driving force.According to the author to judge, following the hot market in 2017, the 2018 silage harvester industry will move from a single drive 'local car into the era of multi-power drive The 'high-speed rail' era.
1, the policy of driving the adjustment of planting structure
The most important factor in agricultural development policies should be neglected. The "Plan for National Crop Production Structure Adjustment": Based on the requirements of raising species and promoting agriculture by species, it is necessary to develop silage corn according to local conditions and provide high-quality feed sources, Year, corn silage reached 25 million mu, alfalfa area of 3500 mu, diversified development.
The northern region focuses on the development of high-quality alfalfa, silage corn, forage oats and other forage grass, the southern region focused on the development of rye grass, clover, Pennisetum, rape forage, feed ramie, feed mulberry leaves.
Alfalfa, oats, clover itself has strong demand for silage harvesting, and 25 million mu of silage corn will directly bring the demand for at least 5000 silages.In addition, the adjustment of the three-crop planting structure will continue, which will bring about the silage harvest Machine long-term stable demand.
Figure: Ternary planting structure adjustment forecast
2, the driving force of the demand for large-scale aquaculture development
The domestic livestock breeding industry has a market of over a trillion yuan. At present, the CR10 of cattle and sheep breeding industry is less than 5%. Compared with 50% market share of the top ten European and American companies, the industry will have huge space and pressure on the environment in the future. Inefficient families to accelerate the exit of free-living, the rapid expansion of large-scale enterprises.
Through the comparison with the course of the development in Europe and the United States, the domestic livestock husbandry industry is similar to the level of the early 1990s in Europe and the United States. It is about to enter the stage of large-scale acceleration from the large-scale start-up phase. In this process, explosive and explosive production of large-scale and high- demand.
Figure: Domestic aquaculture feed demand trends (10,000 tons)
3, corn harvester manufacturers product structure adjustment of marketing-driven
After experiencing a slump for three consecutive years from 2015 to 2017, the corn harvester companies have already lost the illusion of picking the spikes and re-entering the top of the grain machines. As a result, the diversification of products in the businesses began to diversify. Feasibility considerations, most companies choose corn silage harvesters, the well-known domestic enterprises brave, Bo Yuan, Valley God, United, Juming, Wuzheng, without exception, these companies are expected to 2018 sila on the force And to profit.
Table: Silage harvesters, mainly pushed by multinationals in China
New Holland vigorously promote its FR9040, FR500 / 600 series of products, the world's most famous harvester specialist Colorado received (CLAAS) JAGUAR940 sold in Inner Mongolia very fire.
4, high, medium and low with reasonable product driving force
A mature and healthy market should have high, medium and low product camps to meet the needs of different consumer groups.
For users, the best is not necessarily the most suitable, the high price of only individual users afford affordable, domestic second-tier, third-line brands to match the current domestic user needs level.In the popularization period, the domestic second-tier brands will occupy 80 % Of the market share, NongTongTong website big data analysis shows that in the first half of 2017 the highest degree of concern to users of the top ten products, domestic products have six finalists, and are 2-3 m cutting small and medium-sized silage harvester.
5, the level of demand-driven rich
Unlike grain harvest, whether it is corn silage or alfalfa, oats and other forage crops silage, as long as planting, in addition to harvesting hay, as long as the need for silage, you must use silage harvester, from this perspective, the silage harvester is Required, not optional, is that the user either does not breed grass or silage corn, but once the plantation is used 100% of the silage machine, the silage machine just needs the product. This is also the secret that the sales of the silage machine will continue to grow over the past two years.
In almost all provinces in the south, the agriculture and livestock husbandry administrations are promoting the development of local livestock husbandry and breeding. Unlike the large-scale north breeding in the north, small and medium-sized southern cows and beef cattle are generally below 1,000N and the corresponding The demand for small and medium pasture full mechanized products.
Specific to the silage harvester is 1.5-2.0 m cut the product, according to a Shandong do knapsack silage harvester salesman this year in Guizhou Province, the company sold 500 units, the entire Southwest Subway sold 1,200 units, many Silage small and medium enterprises have fought in the South market.
6, subsidy policy driving force
Responsible to say that in 2018 silage harvesters will receive special blessing from the farm machinery subsidy policy. The just-released "2018-2020 National Agricultural Machinery Subsidy Types (Draft)" and the green forage harvesting machinery are still subsidized It is estimated that the silage harvester will still be the key product supported by the national subsidies and provincial subsidies within three years, some provinces and autonomous regions will accumulate subsidies, and the southern provinces are expected to increase the promotion and subsidies.
Table: Subsidy Catalog 2017 Silage Harvester Allowance
With the above six factors to promote and pull the superposition, 2018 silage harvester will certainly be on the wind, sales will continue to expand.