Last month, the "China Ninth China High-end Home Appliance Trend and the Grand Prix Awards Ceremony" sponsored by the China Household Electrical Appliances Association was held in Beijing under the guidance of the China Red Home Committee Organizer. Casa Di, Cobos, Galanz, Gree More than 50 well-known domestic and foreign home appliance brands, such as Haier, Hisense, LG, Midea, Linux, Boss, Samsung, Sharp, Sony, Vantage, Macro, Wanhe, Sakura and Shuaikang, as well as channel representatives, Jingdong Appliance and hundreds of media , Witnessed the emergence of the top prize-winning products and the release of high-end consumer trends.
Founded by more than 40 agencies and home appliance companies, the 'High-end Appliance Promotion Alliance' was established in Beijing
More than 40 enterprises and agencies, including the Top Awards Organizing Committee, JD.com Appliances, Casa Imperial, Midea, Sharp, Siemens Appliances and Boss, announced the establishment of the 'High-end Appliance Promotion Alliance' at the awards ceremony. Expand beyond the scope of the home appliance industry, and strive to obtain a wider consumer awareness and more accurate high-end consumer guidance after the establishment of the Alliance, JD Appliances as the Red Top Award in the consumer side of the important driving force will provide members of the Union Platform quality resources.
According to the Survey Report on High-End Consumer Appliances in China 2017 ("Survey") released by the Top Prize Organizing Committee, the consumption of high-end home appliances (the monthly disposable income of families in first-tier cities is over 30,000 yuan, 15,000 yuan) In the last six months or the past year have had high-end household appliances consumer experience, to enhance the quality of life and the need for replacement is their main purpose to buy high-end appliances, of which 69.9% of the population is to improve the quality of life.
The pursuit of high quality of life means that to pay a relatively high price. "Survey" shows that 40.8% of consumers tend to choose high-end TV 10001 ~ 15000 yuan; 37.1% of the respondents are willing to buy 12001-16000 yuan Of high-end refrigerators; 46.7% of the population is willing to pay for high-end drum washing machine 8001 ~ 10000 yuan; 34.5% of the respondents are willing to spend 6001-8000 yuan to buy a dryer; 42.4% of the people are willing to buy 12001-16000 yuan Of high-end Guiji air conditioners; 39.3% of respondents are willing to spend 6001-8000 yuan for the kitchen to set up high-end dishwashers.