On December 22, 2017, the 9th High-end Home Appliance Grand Prize Awards Ceremony with the theme of "Red-moving China and Top Pin-up" was held in Beijing as the high-end of the annual display of high-end and high- Stage, the red top award represents the highest honor in the field of Chinese home appliances. Since its establishment in 2009, the top red candidate category has been expanded continuously. At the same time, the review process has become more rigorous and complete. After many rounds of harsh judgments, the final Finalize each category only one product can get the red top award, which is known as the 'small appliances aircraft carrier' reputation of the United States, with nine melon incense IH rice cooker and incense extract broken machine two high-end products, pick in one fell swoop Won two red top awards, rewarded.
In the era of accelerating life, time is highly 'fragmented' era of the Internet, small household appliances can be seamless and convenient docking details of life to meet the modern family for all aspects of life 'preoccupied.' Although the country has been a small appliance The market penetration is much lower than that in the western developed countries. However, with the rapid increase of household spending power in China and the progressive manifestation of consumption upgrading, the structure of small household electrical appliances continues to escalate. Small household electrical appliances with high-end image and excellent quality are rapidly gaining popularity, Amazing market potential.
According to the forecast, in 2017, the size of small home appliance market will reach 126.1 billion yuan, accounting for 7.6% of the household appliance market as a whole, up 16.7% over the same period of the previous year. Although the market for small household appliances is less than that of other home appliance products, It is the leading one in terms of CAGR for the three-year period from 2015 to 2017 of 8.7%.
Huge market space makes small appliances become the new blue ocean landing major enterprises, as the leading home appliance giants, the United States made no small achievements in the field of small household appliances in its performance on the big appliances, the number of small and large market Appliance category, in its rankings can often see the United States figure, especially rice cookers, broken machine, induction cooker, electric pressure cooker, electric kettle and other categories, the United States is even more force to rule the industry with absolute advantage.
Nine beautiful stew incense IH rice cooker MB-FZ4005XM won the red top award
However, the popularity of small consumer electronics by consumers is not overnight, to rice cooker products, for example, for a long time the domestic high-end rice cooker market has been dominated by a few brands such as Japan and South Korea, and even once appeared in the domestic consumers go abroad to buy high-end rice cooker The situation, which led to the United States leading home appliances brought a tremendous touch, the United States will be the domestic high-end rice cooker market as the frontier with the 'foreign' brand competition, the first to introduce a high-end price of 5000 + rice cooker and by consumers Praise, which in one fell swoop to break the monopoly of foreign brand rice cooker domestic high-end market structure.
With the Chinese-style rice cooker, cook out the most understand Chinese rice is the United States has been the pursuit of beauty, the team specifically delineated a map of the origin of rice in the country, according to the characteristics of each type of rice, boiling point, taste and other different characteristics Draw the corresponding cooking curve.As the chief product manager of the United States rice cooker Huang Bing said, 'To make a bowl of rice easy to make this bowl of rice to the extreme too difficult, a good product will take time precipitation, the accumulation of technology, there is no These may just be boiled rice cooked rice. 'The United States nine Braised incense IH rice cooker on the market by the vast number of consumers, as of December, has shipped nearly 80,000 units.
At the same time, with the gradual appearance of quality upgrading of small household appliances, small household electrical appliances in the field of subdivision more and more clear, broken kitchen machines as kitchen appliances in a new type of 'Almighty King' because of its more Multi-function brought by high speed is gradually emerging in the market, but the actual use of broken wall cooking machine can not be intuitively reflected, so consumers often confused when buying.
CCTV "Consumer Advocate" column has conducted a number of Chinese and foreign brands of machines for an authoritative test, which covers safety, crushing degree, nutrition, heating function of the four major dimensions, after several rounds of duel, headed by the United States Under the guidance of Midea, the structure and technology of China's small household appliances have been upgraded simultaneously, and the results of the upgrading of high-end products have been continuously emerging and have been approved by tens of millions of consumers.
Beauty Brazier essence wall machine BL1206A won the red top award
The industry believes that the master cutting-edge technology to achieve integration of brand and market trends is the key to the brand to achieve high-end development, and in the brand of high-end recycling and high-end product construction, there is no doubt that the United States has always walk in the forefront of the industry. The top award-winning Brazier essence wall machine BL1206A is a 'Iron Man' in wall-broken cooking machines that combines the functions of soymilk, ground flour, squeezed juices, food and other foods. It has the rare high horse power in the industry , Braised incense anti-overflow valve and hot and cold double cup configuration, this product since listing, continuous occupation of the Yokang TOP3, as of December 2017, has shipped over 100,000 units, the evolution of broken machine industry Upgrade has played a positive role in leading.
Heating from the electric rice cooker chassis to a wide range of applications, IH, and then broken machine to replace the mixer to become consumer trends, all indicates that the industry to the quality, nutrition, health direction, according to Orville cloud network (AVC) monitoring data show IH rice cooker Online growth of 45%, offline growth of 11%; broken machine line online 73.8% year on year, offline 185.5%.
It can be said that 2017 is a crucial year for the rapid development of small home appliance industry, product upgrading and high-end upgrade. It is expected that 2018 will continue to maintain this growth trend. Only by grasping the trend of consumer upgrading, being creative and upgrading, and producing bids Excellent products and meet the needs of consumers, will really win the favor of the market.