Over the past year, the performance of the entire color TV market worries, Skyworth and several major TV brands performance is not satisfactory .Emergency TV and QD broke out at the beginning of last year, the publicity in the market a great momentum, but the actual The sales result is not good.TV market has come to find new selling point, to revive the glory of the mark.
88 inch 8K OLED panel
All along, the TV market has the trend of consumer spending, a variety of hardware configuration substantially ahead of the beginning of the year 2018, this once again hit the wind, the TV market began to move toward the 8K than the existing ultra-high definition 4K resolution The rate of (8,840 × 2160) is also higher than a grade of 8K (7680 × 4320) TV began to emerge, perhaps 2018 TV market will be '8K first year'.
Panel first, OLED camp appears 8K panel
Currently in the consumer market, 4K TV has become popular products. Almost all major brands of flagship models are 4K-level configuration. Upgrade to 8K level, the need for display panel support .In 2018, the display company LG Display on New Year's Day Officially announced the day, has successfully developed the world's first 88-inch 8K level OLED panel.The panel resolution of 7680 × 4320, the number of pixels reached 33 million, the resolution of human eye recognition of 4.3 times.
The 8K resolution is four times that of a 4K Ultra High Definition (UHD) TV and is 16 times that of a Full HD FHD. The higher the resolution of the display panel, the finer the picture quality. The appearance of the 8K panel means that the future OLED TV The quality of precision will be on a higher level OLED camp suffered quantum dot camp 'attack' point is quality, QD camp considered OLED TV quality is not delicate enough 8K panel for the OLED camp, No doubt in terms of picture quality.
Since OLED has self-luminous characteristics, no backlight, each pixel can control their own brightness.Therefore, OLED TV camp also take this 'attack' LCD panel LCD-based quantum dot TV camp, that the LCD to achieve the same with the UHD Of the brightness, will cause the cost of the backlight and the rapid increase in power consumption due to the need to strengthen the backlight, resulting in increased panel thickness and volume, it is difficult to achieve more ultra-thin.
It is expected that with the advent of 8K panels, 8K OLED TVs will soon enter the consumer market, and ordinary consumers have been buying 8K OLED TVs in the market for a long time.
Content follow-up, 8K eco-chain ready to come out
Regardless of how the OLED camp and quantum dot camp wrestling, there is a general trend undeniable - ultra-high definition, large size has become the industry trend.IHS data show that the international market research firm, the next 5 years, 8K panel market compound growth rate of 111 % In 8K large panel market, 8K penetration rate will reach 25% .Especially in the 2020 Tokyo Olympic Games and the 2022 Beijing Olympic Winter Games will soon be broadcast on the use of 8K, 8K has become the industry further broke out Trigger point, the global manufacturers are active layout 8K.
Sharp, which has been marching into 8K earlier, has put 8K panels into operation in three locations around the world: one is Sharp's display factory in Baji, Japan; the other is the 10.5-generation LCD panel production line in Zengcheng, Guangzhou, which is expected to start operation in 8K by 2019. LCD panels, and Sharp's 8K LCD panel plant in the US These will be hardware prerequisites for 8K TVs.
A little embarrassing is that the color TV market, 'leading consumer' caused by the side effects is supporting content has been in a state of keeping up.Don't say 8K, is the existing 4K television, the content is far from reaching the level of popularity. Cable has just completed 2K HD channel construction, and not all content is full HD.
8K area content construction is brewing.With Sharp, for example, Sharp is participating in Shenzhen Luhu Lake 8K industrial base project, the entire industrial base will become the 8K +5 G R & D center, 8K imaging center, 8K equipment intelligence base, 8K content 8K video big data center, 8K film and television shooting base.The future 8K TV to the civilian market, not only need the popularization of 8K TV, but also need 8K ecosystem construction.