'Within five years in the field of gas water heaters and gas boiler made the top three brands,' This is Kendong Na Bi'an chairman Jin Rongfan to the Korean thermal equipment manufacturing enterprises in the Chinese market set goals.
December 22, during the Ninth China High-end Home Appliance Trend Release and the Red Top Award Ceremony, Kim Rong-Fan introduced the layout and progress of gas water heater business in Gyeongdong Na Bi'an in China during an interview with China Electric Power Grid. Out of his ambition for the Chinese market.
Kim Dong-nam, chairman of Keelung Na Bi'an (China), interviewed
Channel layout is smooth progress Word of mouth effect gradually formed
Qing Dong Na Bi'an is one of the earliest foreign-invested home appliance enterprises to enter the Chinese market and has been cultivating for 25 years in the Chinese market. Qing Dong Na Bi'an has already established itself in the field of gas boiler and heating system solutions. Market consumption upgrade huge opportunity, after market research and careful decision-making, the layout of gas water heater business has become Keidanabane Bi in the Chinese market continues to expand an established strategy.
Qing Dong Na Bi'an product display
During the Chinese Consumer Electronics Show (CEE) in March 2017, Keidanna Bianyan released two original imported gas water heater products in Shanghai and officially entered into the market for gas water heater in China. At the very beginning of listing the gas water heater product line, Nabian selected and East China market for many years deep five-star electrical strategic cooperation, after six months time, Qing Dong Na Bi'an in Five Star sales channel layout is progressing well.
According to Jin Rongfan introduction, Qingdong Na Bi'an will be settled in 2018 Suning, the United States two major KA channels; currently Kegon East Bi'an already in Jingdong, Lynx opened its own flagship store brand to expand the online market will be its 2018 Year gas water heater business channel strategy one of the priorities.
'We will continue to expand our sales channels in the future,' he said. 'Now the entire market structure is moving from offline to online market structure changes, and we will do our best to capture the market as it changes.'
Qing Dong Na Bi'an NGW670 gas water heater
At the same time as the channel spread, Qingdong Na Bi'an is also actively interacting with consumers to promote their brand awareness and reputation in the terminal. 'We are very focused on the consumer experience, we have been doing experience surveys, large Some of our customers are very satisfied with our products and have a very high reputation for thermostatic effects and quietness. We believe that with such a good reputation and good publicity, our sales volume and brand awareness will gradually increase. Kim Jung-fan on the user experience of their products showed enough confidence.
Grasp the favorable consumer upgrade to play the advantages of condensation technology
Jin Rongfan noted that the Chinese market is now showing a trend of upgrading from mid-range product consumption to high-end product consumption. One notable improvement in the market consumption is that consumers 'demand for large-capacity, artistic, intelligent and healthy water heater products continues to grow.' We hope that such a shift is an opportunity for us to enter the high-end product market in China. '
According to the "2017 China High-End Consumer Products Consumer Survey Report" released by the Top Prize Committee, the need to improve quality of life and replacement has become the primary objective of middle- and high-income consumers in purchasing high-end home appliances with nearly 70% of high-income consumers High-end appliances are purchased for the sake of improving the quality of life.
Prior to assuming the position of chairman of Kendall Nambion (China), Kim Yong-nam was responsible for the business operations of Kendall Nambion in the United States and Russia. In the United States, the market share of condensing gas water heaters in Kendon Naabing The rate has been ranked first; in the Russian market, Qing Dong Na Bi'an gas boiler market share of the first: these are the reasons for the gold Van Fan believe that Keita Dong Na Bi in the Chinese market can also have a greater imagination and play space.
In recent years, China's gas water heater market has maintained double-digit growth, this growth rate has been very substantial in China's home appliance industry, gas water heater has become the main driving force for the overall size of the water heater market growth.No matter is the home appliance giant Haier, the United States , Or professional kitchen and toilet appliance manufacturers Vantage, Fang too, million and MACRO, are increasing investment in gas water heater business and promotion efforts, the gas water heater market cake, has become a local brand and the United States, Japan and South Korea jointly foreign-owned household appliances business Goal: Gas water heater market competition is continuing to heat up.
'Our core strength is still the technical aspect. We hope that through our technology, the quality of our products will enhance our customer satisfaction and enhance our product awareness through consumer satisfaction and word-of-mouth. It has also been the trend of high-end products in the future One of our opportunities to raise awareness through word-of-mouth is slow, but we think it is the best way to spread it. "Kim Young-kwan came up with his own ideas and in his opinion Kendon Nambian has a very mature condensation technique. "Whether it is gas boiler or gas water heater products, we have great confidence in the condensation technology, use for a long time. Condensation technology is energy saving products, China has been emphasizing the trend and trend of environmental protection and energy conservation, we will continue With our advantages of condensation technology to open up the market.
The new plant in Shun Dong Nabi An Shunyi in Beijing is expected to formally put into operation this summer, the new plant will produce gas water heaters and gas boiler products. By then, Keitong Na Bi'an will be localized products to develop the Chinese market.