Competition has long been intense home entertainment market, telecom operators and broadcasters began to shift from competition to cooperation.
January 3, Oriental Pearl Media Co., Ltd. announced that China Unicom and China Unicom reached from the content, channels, hardware, membership services and other all-round cooperation, plus home entertainment market. Two weeks ago, Oriental Pearl just announced with China Telecom and Telecom Its hundreds of information, hundreds of holding a comprehensive cooperation in the development of home entertainment business.
Within a month, Oriental Pearl moved frequently, in addition to alliance with telecom operators, but also on December 27, 2017 announced the launch of 2 billion yuan in the Oriental Pearl Media Industry Fund announced on January 2 announced the adjustment of the original business group merger , Adjusted after the set video and entertainment, media networks, video shopping, travel consumption four business groups, and adjust the senior management team.It is noteworthy that the four major business groups are with large-screen TV as the main carrier Closely linked to home entertainment, Oriental Pearl main focus has been further.
Home entertainment in the entertainment industry's strategic position should not be underestimated, the current BAT and other Internet giants, radio and television groups, hardware providers and even communications service providers, have entered the market. 'China's home entertainment industry is currently in good policy, wake-up users Completed, a large market space, the golden stage of development of unsaturated products business. 'Oriental Pearl Chairman Wang Jianjun said.
Baotuan development
Compared with the contents of the two announcements of 21st Century Business Herald reporter, Oriental Pearl TV has basically the same strategic cooperation projects with the two operators, all focusing on IPTV, mobile TV, Internet TV, terminal hardware, TV shopping, gaming and entertainment, and overseas business. , And jointly develop and practice home entertainment business.But cooperation with China Unicom is more closely, the future does not rule out mutual ownership.
The announcement said that the Oriental Pearl and China Unicom will deepen the business based on the consideration when the time is ripe for cooperation in capital and equity, including but not limited to the mutual ownership of shares, as well as co-investment in new business innovation sector, etc. Both future Investing in what form of business temporarily unknown.In addition, the cooperation agreement with China Unicom is valid for three years, the agreement with telecommunications is valid for one year.
Small screen, fragmented communication is an important feature of the current entertainment industry, the success of the integration of large-screen small screen is to achieve home entertainment floor 'key operation' Oriental Pearl and Unicom and Telecom cooperation include mobile TV business. However, the cooperation with China Unicom and more customized mobile phone and client content.The announcement shows that the two sides will Wo video as the main client cooperation and development, Oriental Pearl actively cooperate with China Unicom to achieve differentiated version of the province, the two sides will also be customized around China Unicom Mobile phone video client built-in cooperation.
As early as 12 years ago, BesTV and the former China Netcom (after the merger with China Unicom) in Harbin started IPTV pilot work to create China's first cooperation in the field of video .12 years later, the signing of the main body by the "Blockbuster" upgraded to its group 'Oriental Pearl', the cooperation is also further escalated.
In fact, Baotuan development has become a trend in home entertainment.Pearl of the Orient in September 2017 and look at the news Knews and Lenovo have announced in the living room entertainment level in terms of integrated content, news products, hardware terminals, smart technologies, big data operations, On the depth of cooperation.
On January 4, Zhu Yue, executive director of CIC Consulting Consulting, told 21st Century Business Herald that in the future, Pearl Oriental may be engaged in more cross-border cooperation to open up users on various platforms. In addition, it will also actively acquire well-known top-level IP As a vigorous development of home entertainment industry chips.
Oriental Pearl Tower semi-annual report in 2017 shows that the company operating income of 8.797 billion yuan in the first half, an increase of 11.32%, attributable to shareholders of listed companies net non-recurring gains and losses of 817 million yuan net profit, an increase of 7.24%.
Family entertainment era
Notice of a Personnel Change Notice of Oriental Pearl on January 2 The announcement said that based on the strategic layout, the Company improved the efficiency of management and operation based on the strategic layout and agreed with the appointment of Xu Feng, Shi Zuoyan, Lubao Feng, Lin Zhen and Fan Ruhan for Senior Vice President.
21st Century Business Herald reporter found that they had previously served as vice president, of which Lin Zhen and Fan Ruohan was appointed as vice president in April 2017. This time promoted to senior vice president of 5, 4 were 70, among them, Lu Baofeng and Fan Ruohan are engineers background technology background, Fan also served as Intel (China) Co., Ltd. China Software Development Center, Linux software engineer, senior manager of Asia Pacific R & D Center, Software China Customer Relationship Manager Lin Zhen Former vice president of millet television.From the background of several executives, also means that the Oriental Pearl of the main industry to further focus.
With the construction of smart cities and smart homes, there are many large-screen market entrants with intense competition. The pain points include the vicious competition that undermines business rules, the chaos in the copyright market, the uneven development stages and the development environment in different places, and different On January 4, Shi Zhanyan, the senior vice president of Oriental Pearl Tower, previously accepted an exclusive interview with 21st Century Business Herald reporter. He said that on the one hand, capital should still enter this market orderly, On the other hand, we need to cooperate and win together in the competition so that the value of the big screen can be tapped together and the market can grow healthily.
Zhu Yue believes that with the young generation with strong demand for Internet and social habits and long-term habits becoming the mainstay of home entertainment, the Chinese home entertainment industry will also enter a critical period of transition.
With the continuous popularization of high-speed networks, based on the smart TV video player platform, online gaming platform and experience gaming devices will gradually become popular, based on user habits of big data analysis for different users will show a personalized, customized content delivery, Enhancement of hardware configuration will also help 3D, somatosensory, VR and other functions easily in the majority of households on the TV screen. 'He said.
Zhu Yue said that the interconnection of electronic devices and data content sharing will help to achieve the interaction between television and mobile phones, tablet PCs and other electronic devices, giving home entertainment more social and interactive properties.Meanwhile, well-known IP will also enter the home entertainment Industry, improve the quality and popularity of home entertainment products, enhance user interest in home entertainment products and user stickiness.