January 1, 2018, the world's leading market research firm Euromonitor International released the 2017 global washing machine market share of brand share, Haier washing machine to 14.6% share of the global washing machine market share in the first place, this is the 9th pick of Haier washing machine World Champion LG and Samsung topped the list with 8.3% and 6.6% respectively, Whirlpool ranked No. 4 and Whittle and China Brand Little Swan ranked No. 5 with 8 million.
The world's first to win 20 million + 'family visa'
9 years ago Whirlpool market share of 7.4%, ranking first in the industry, 9 years later dropped to 5.6%, ranked No. 4. And Haier washing machines since 2009 with an 8.4% market share After taking over the first place in the hands of Whirlpool, the market share has risen to 14.6% at a compound annual growth rate of 11.5% over the past 9 years, firmly occupying the top spot.
From the user experience point of view, Haier washing machine access to 20 million + users worldwide 'family visa' in 2017. New Zealand users Jake became Haier users, with a napkin experience a Haier Intelius washing machine softening function, the results Washing napkins intact, there is no trace of signs of ruin.His washing machine used by Jake such as experience users are also impressed by the Russian press officer Екатерина, the United States Google AlphaGo engineer Johnson, the United States well-known producer Sonya etc. Haier washing machines or even As a national ceremony, was presented to the former President of Chile and praised.
Judging from the market performance, Haier washing machines still achieved rapid growth despite the slow growth of the global washing machine market and the highly competitive environment, which provided direct assistance to the world in the 9th year, especially in Australia, Asia, Africa and Europe A number of markets, compared to other internationally renowned brands, Haier washing machines show great strength.
In Australia, Haier washing machine has been occupying a dominant position.According to GFK data, Haier washing machine group ranked first in the Australian market for 7 consecutive years in Asia, Haier washing machine Pakistan's market performance for the first time in 6 consecutive years.In Europe, Haier washing machine straight Drives high-end products to lead the most energy-saving, quietest and most efficient of the 3 largest in the world.
Refuse to sign the landing 'Trinity' globalization strategy
Haier washing machine won the world's first success for 9 years in a row.Therefore, Haier why can lead the industry trends in multiple markets, won the championship in the global market? Industry insiders believe that, relative to the Siemens, LG and other international counterparts, Haier washing machine localized research and development, localized manufacturing, local sales 'Trinity' strategy of globalization, is the world's 9 consecutive champions an important reason. And other choices 'OEM OEM' China Different counterparts, Haier in the global market always adhere to 'own brand', so that global users feel the Chinese brand's manufacturing strength and innovation strength.
It is understood that Haier washing machine is the only overseas production base in China with the brand now has Haier washing machines in the world with 23 manufacturing bases, of which 11 are located in Guangdong, Hefei and other domestic provinces and municipalities, 12 in Japan, India, Pakistan Etc. Adhering to the idea that "the world is my R & D department", Haier paves the way for the world's top 10 R & D centers and integrates millions of resources in parallel to gradually upgrade itself to an open R & D and innovation system to form 10 + N Model.This has become Haier washing machines to promote the 'Trinity' strategy of globalization, the fastest production of differentiated products to meet the needs of local users, the most favorable conditions for the rapid opening of the local market.
The story of user-driven technological innovation in Russia and Japan is the best proof of Haier's 10 + N R & D and innovation model. In Russia, Haier introduced a 8KG capacity of only 46cm in thickness for a family area of 20-30 square meters Washing machines, recognized by consumers that Japan's local family housing area is small, the user used to send large laundry to the laundry for cleaning, the family only buy small-footprint washing machine, Haier introduced a series of land More space-saving small-capacity washing machine, used to meet the changing needs of everyday clothes.
Global 9 consecutive champions from 20 million + users worldwide trust. Haier washing machines always adhere to the 'one man and one' mode, and its landing to the global market.Haier washing machines to user needs driven scientific and technological innovation, continue to create sustained value, not only Dominant technology revolution in the industry, but also affect the way of life of users around the world, out of a belonging to their own belongs to the world champion of the road, to become a sign of the global competitiveness of Chinese brands.