Different marketing cross-border! Call Call for 2017 OPPO

Still remember the end of 2017 brush screen "the longest movie" thing? The OPPO together with Jay Chou to create micro-movies easily won nearly 20 million play volume, wake up the memories of 80, 90 after their youth, so OPPO was Ridicule the phone company was delayed by the movie company.In fact, review 2017 you will find that OPPO did a lot of fun thing.

First of all, OPPO is fashionable in the past in 2017, OPPO joint Chinese independent designers Wang Tian Mo and Shangguan Zhe, the introduction of full-fledged limited edition body 桖 and sweater, the conference invitation to play a new tricks; at the same time International beauty brand France Guerlain cooperation, launched with CALL ME OPPO thermal red lipstick custom gift box, interpretation of technology + red makeup unlimited charm; cooperation with the gogoboi launched Cotai SLOGAN mobile phone shell and Fauvism launch of the New Year spent box , Also reflect the fashion of the OPPO careful.

Second, the OPPO is young. Whether it is to subvert the traditional 'Anytime Wonderful' conference, or 'Who is taking pictures of King', TVX Yanggui villain, Vita sponsorship, etc., all show the OPPO distinctive strange brain The circuit, with young people's favorite elements to produce more resonance with young people.

Finally, the OPPO is dynamic. In August 2017, OPPO and Barcelona launched the limited edition R11 Barcelona, ​​clever will be the most popular color combinations today, applied to the phone, and gives the timeless red and blue color, and ultimately create This unprecedented red and blue hit the color, once launched it has become the Barcelona fans and young people purchase preferred, have to say, oppo to do this wave of cross-border to the extreme.

Of course, OPPO will play so much, and it will not be the only one. Careful people will find that every wave of OPPO is not without rules.

However, as a handset manufacturer, OPPO is still the most important product in the market. To subvert the traditional 'Anyway Wonderful' conference as an example, although in essence this is a joint Zhejiang Satellite TV to create mid-year festival, invited to Many celebrities to send fans wonderful audio-visual feast, but OPPO ingenious product features into the ceremony, attracting many celebrities and fans have to call it, it is natural to OPPO advantage points to the user, but also to make more Multi-user remember OPPO.

Whether it represents the fashion trend of fashion or passionate sports, in the final analysis, OPPO's starting point is still from the user needs, while doing everything possible to explore the appeal of young users, while arduous innovation, with young people more Favorite way to interact, and users continue to establish emotional resonance, so that more than 200 million young users worldwide recognized OPPO brand concept.

In the end of 2017, OPPO Shanghai Super flagship store opened, but also demonstrated its determination to upgrade the brand, OPPO vice president Wu Qiang said in the opening speech, 'Shanghai super flagship store is not to make money, but OPPO for retail terminal upgrades and brand Upgrade thinking, it is a breakthrough brand upgrade. 'To this end, Shanghai Super Flagship Store to create a' free, kind, interesting 'experience space, users can freely stop the experience, which will promote the brand and user direct communication, OPPO will bring more momentum of development.

In 2017, OPPO tells us creatively that marketing is not only about titles and celebrities. It's essential that users' needs are fundamental to subverting traditional forms to resonate with users in 2018 Year, I believe OPPO will continue to communicate with young people in a more innovative way.

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