Galanz refrigerator Why become the top ten exporters?

Recently, the 5th China International Forum on Electronic Appliance Enterprises Internationalization was held in Cixi, Zhejiang. The Forum released the top ten list of China's exporters of electronic home appliances. Galanz, famous for its microwave ovens, is also one of the top suppliers of air conditioners, washing machines, refrigerators and kitchen appliances Top four categories of export enterprises list.

Galanz, a well-known brand of microwave ovens, has been in the refrigerator industry for less than a decade, and why the Galanz refrigerators have been rapidly growing among the Top 10 exporting companies in the global trend of industrial upgrading and consumption upgrading in the global refrigerator industry?

'No matter at what stage of development, people are the most important factor in development.' This is the development concept of Galanz Group President Liang Zhao Xian.Grantz refrigerator in the global market is developing rapidly, can not do without a scientific and humane personnel system. It is understood In recent years, Galanz side of a large number of imported world-class experienced technology and management experts, while Sunflower plan through the country's top universities to recruit outstanding college students as grass-roots reserve professionals.

In order to promote localized management globally, the common goal and open management system make the team highly collaborative although there are differences in cultural and educational background between Chinese and foreign talents. Mr. Lin, the general manager of Galanz refrigerator manufacturing and a Korean expert, said: Set a goal and concentrate on doing things , Cultural and working environment will not be an obstacle to the international team working together.Lin joined Galanz in the past three years, working in the core team of Chinese and foreign staff each half, both sides respect each other's traditional culture under the premise of cooperation, China Engineers are smart, young, have a solid background in disciplines and relevant fields of expertise. Foreign experts are experienced in the industry. In R & D and production management, team members work together to find solutions to problems rather than go it alone. International experts and local talents together each director, complement each other, so Glanz refrigerator research and development team to create full combat effectiveness.

Refrigerator is a mature industry, in order to give consumers a better experience, we must solve the pain of consumption as a development goal.In the past, the ingredients stored in the refrigerator, often can only rely on the brain to remember when to buy, Depends on the experience to determine how long can be stored.Users want to understand the status of food can only open the refrigerator door to see the often too busy to forget the timely treatment of food spoilage produce bad mood conditions.While whenever you go shopping for food ingredients, Want to eat what you want in advance to go buy with such a refrigerator, just a temporary storage of food machines.

Nowadays, Galanz has developed the ICEWORLD series of internet eco-refrigerators, combining with the pain points of traditional refrigerators and the demand of modern life.It is learned that ICEWORLD series refrigerators, which won the InnoIP Innovation Award at 2017IFA, are like a warm personal butler equipped with G + Smart Home System, users can at any time through the smart phone or refrigerator door 21-inch screen clear understanding of all the food in the refrigerator preservation, the refrigerator will automatically remember the shelf life of all stored foods and generate tips labels, but also connected to the food such as beans In other words, ICEWORLD refrigerator was born, allowing users to face every day is not a refrigerated machine, but a scientific management of fresh, share the world's delicious life partner .

Galanz ICE WORLD refrigerator also has life secretaries, entertainment and social functions, and food management functions as powerful through the door on the right side of the refrigerator configuration of a 21.5-inch LCD high-definition large screen, the user can view the latest news and events, weather conditions, through Message board function to friends, friends, text, voice or video information.Cover the traditional refrigerator, calendar, fridge magnets, notes and other useful but trivial small objects, all are incorporated in the refrigerator's large screen menu.Users can use the refrigerator to listen Music housework, because the opening of the major popular video APP, even when cooking, but also through the kitchen ICE WORLD refrigerator to chase the play.It is worth mentioning that, unlike ordinary smart refrigerator unity, ICE WORLD It is socially powerful and interconnects with all the smart devices in your home.With ICE WORLD, you can control any device with Internet access.

In accordance with the world-class standards for the development of production processes, this is the Galanz refrigerator team to create quality cheats .In Galanz refrigerator manufacturing company cost-reduced showroom, wall "cost reduction thirteen law" is very conspicuous, many indoor decoration Before and after the improvement of accessories, as small as the color of the refrigerator panel display, from the traditional fixed plug into a built-in magnet, both beautiful and durable, and easy to replace.In the Galanz refrigerator assembly shop, there is a special display Currently, a Glanz refrigerator intelligent line, can simultaneously achieve a variety of appearance, model of the refrigerator mass production. Galanz refrigerator highly flexible production line, every intelligent link, are After repeated demonstration by Chinese and foreign teams, Galanz refrigerator is pursuing the first-class efficiency and efficiency, armed to each production equipment from every mechanic on the production line.

Since 2012, Galanz's entire industrial chain has advanced its deep transformation and has been completely upgraded to gradually promote the localization and operation of its brands. Focusing on the developed countries such as the United States, Germany, the United Kingdom, France and Japan, it is necessary to speed up the establishment of global branches and R & D centers , Employing a large number of localization talents and building a localization marketing, operation and quality control team.At the same time, we are accelerating the development of retail sales and local warehousing and logistics distribution systems in North America and Europe to provide local users with better brand products and service experiences.

At present, Galanz refrigerator products have been exported to more than 100 countries and regions in the world, large-scale independent brand products into the mainstream retail channels in Europe and the United States.In Europe, Galanz appliances not only entered the Lidl and Rewe such a large retailer, but also Otto (Otto) OTTO) such a mainstream e-commerce platform 'five-star strategic partner'.

Guided by the 'Made in China 2025', supply-side structural reforms and the 'One Belt and One Road' initiative, Galanz increased its investment from industrial upgrading to brand upgrading and continued to enhance the core competitiveness of product diversity, innovation drivers and internationalization , So that more refrigerators, washing machines, air conditioners and other smart home products, services and ideas for the widespread recognition and acceptance of users worldwide.

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