Usher in smart retail 2018 'good start' | Suning New Year's 112 new stores nationwide

With the continuous development of 'big development' strategy, during the New Year holidays, Suning opened 112 stores across the country, including Suning Tesco Cloud Store, Suning Tesco Direct Store, Suning Tesco Store, Suning Red Children's Maternal and child stores, Suning stores, Su fresh supermarkets, sports stores and other formats stores.From 3C appliances to Maternal and Child Department Stores, shops and supermarkets, Suning Tesco usher in 2018 opener.

80, 90 began to become the main consumer, the scene needs of the experience during the New Year's Day holiday is particularly evident.The group enjoy the delicate life of young people demonstrated their superior spending power.

Suning Tesco relies on intelligent retail stores in the channel diversification of the scene experience, making high-end 3C home appliance products store sales accounted for a record high in the Su fresh supermarkets, Suning Hongtang maternal and child stores, high-end imports of fresh, Beauty, diapers, milk powder, toys and pregnant baby products also achieved good results.

Small holiday during the New Year, Suning Tesco store full of people

Recalling the whole of 2017, consumer trends have changed significantly.On the one hand, consumers pay more and more attention to experiential consumption.Secondly, the quality of consumer atmosphere is maturing, when consumers buy television, more than half of the people will Priority choice OLED, QLED, laser theater and other new products, Suning Tesco OLED, QLED television sales in the industry has accounted for more than 75%.

In the communications category, 80% of consumers in the purchase of mobile phones, it will choose a full screen mobile phone, full screen as consumers choose one of the important reference phone.More and more users will experience high-end stores in the air Purifier, vacuum cleaner, broken wall and other living appliances, and embedded dishwasher, steamer oven on-site demonstration, showing the powerful features, but also very good to meet the quality of life needs of the user groups understand the specific product features .

Suning Tesco cloud store features experience attracted many young consumers to participate

In addition to scene scene experience, the Suning Tesco store Suning V purchase also solved the traditional e-commerce customer service can not solve the problem. 'Because the purchase of appliances involves the installation of the size, power and other issues, we do not understand, so An appointment Suning V purchase, the choice of our home appliances has provided a great help. 'Just after the wedding room decorated Liu told reporters.

Suning V purchase from the introduction of goods to the installation of recommendations to the appliance maintenance, can give a professional answer, completely solve the newly renovated couple's troubles. Suning V purchase can be based on user needs in the pre-sale, sale and Provide one-on-one after-sales professional services, users can home decoration, power consumption, living space, etc., put forward personalized solutions.

Suning Tesco operating system data show that Suning V subscriptions in 2017 a total increase of 95.4%, the average turnover of 12,024 yuan, booking to shop turnover rate has exceeded 60%. It is precisely because Suning V purchase of professional services for users free Go to a lot of inconvenience, so more and more young people, before coming to the store will be Suning Tesco APP Suning V purchase appointment.

Today, the Suning Tesco cloud store, but also to enjoy the fun experience and a variety of concessions in 2017 Suning financial APP sweep code to pay exempt single 4999 yuan activities, a total of more than 2000 lucky customers, New Year's day is generated 22 .

In Hefei Suning Tesco Emerald Road shop, Ms. Lee to buy a beautiful Vatican Imperial high-end multi-door refrigerator, using Suning financial code to pay to participate in the store 4999 free activities, and was lucky 'hit'.

With Suning Tesco intelligent retail development strategy to accelerate the landing in 2018, Suning Tesco all forms of Internet stores will appear in various scenes of user life.