Four major market trends to boost DR development, the market size will exceed 17,000 units

Pharmaceutical Network January 5 hearing in China's DR photographic products market, with General Motors, Philips (Philips), Siemens (SIMENS), Shimadzu (SHIMADZU) as the representative of the importers to dominate the high-end market, the main domestic manufacturers Low-end market.From the number of brands, the number of domestic DR brand far more than the international brands, the current market has more than 50 domestic DR brands, and the increasing number, mainly in the Pearl River Delta, Yangtze River Delta, Beijing and Tianjin Ji and other developed areas.Competition pattern, the number of domestic DR equipment manufacturers, the size is generally small, the majority of manufacturers lack the core components of R & D capabilities, rely on purchased parts for simple assembly, mainly in the low-end market, with billions of sales There are a handful of manufacturers.

In 2014, the sales volume of DR photographic products in China was 6,500 units, and the sales volume in 2008 reached 8,700 units. In the future, DR will maintain its high growth rate in China with sales of more than 11,000 units in 2016 and more than 17,000 units of DR in 2019. At present, the major manufacturers of DR industry in China (sales of more than 500 units) include: An Jian Technology, Wandong Medical, Kangda International, Shanghai Liangyu, Shenzhen Mindray. With the development of dynamic DR, enterprises transformed to dynamic DR will be in the future Five years of rapid development, including: An Jian Technology, Zhuhai Ploied, Kangda International, Guangzhou significant Hao and other enterprises.

However, the growth rate of static DR has dropped from 20% in 2015 to the current 18%. CR, the old-fashioned X-ray machine relies on the long tail market and also has some market share but has experienced negative growth. The main force to ensure overall sales growth Now has become a dynamic DR. From the industry point of view, including security technology, Kangda International, including dynamic DRAM manufacturers DR dynamic sales of products to achieve double the growth and dynamic sales of DR in the proportion of these companies have been year after year Rapid expansion.Clinical aspects, with the development of precision imaging and the popularity of clinical applications also toward the direction of dynamic DR.

DR industry to maintain rapid growth, a variety of internal and external factors .Internally, mainly including technological innovation, product upgrades, model iterations, etc .; external environment, including policy implications, user habits, the global economic cycle, etc. From the key factors From the point of view of the global DR industry, although dynamic imaging technology has become the most advanced technology in the field of application at present, the development of laboratory technology is changing with each passing day. For example, the 3D technology of zooming point, multi-level super Flat panel detector technology, three-dimensional spectrum Y arm technology, rotary scanning spectrum detector technology, backscatter imaging technology, single-photon detector technology, dynamic compression sensing technology, etc. Among them, the related research of spectrum imaging is relatively intensive and is DR industry in the next five years a new growth point.With the development of technology, products will also be faster development.

Another key factor is the impact of the policy.Medical industry is greatly affected by the policy, such as the state to promote private capital to enter the medical market, boosting the rapid growth of the hospital; medicine The implementation of the "two-vote system" has also led to the collapse of many pharmaceutical distribution units. Now, with the various plans for the healthy development, the development of the medical field in the next five years is very optimistic. After that, China will add another 8 million people each year; the aging area will worsen. By 2020, the population aged 60 and above in China will account for 16.6% of the total population. Aging will promote the rapid development and upgrading of the healthcare industry. In addition, the rise of private hospitals is also The expansion of the medical market provides a strong impetus. The current development of private medical units overall characteristics are small in size and quantity, which is a positive signal for the demand for medical equipment; grading also medical instruments The market provides a huge opportunity.Currently the basic medical institutions in the grading of the operational difficulties include medical personnel and medical hardware, the lack of and backward, upgrade without delay.

In addition, the sharp increase in hospitals, the rise of domestic equipment and the acceleration of import substitution have also given impetus to the DR industry in China to have a stronger momentum of development. enterprise To the world, but also provides a good opportunity in the medical facilities are not developed in Southeast Asia, Eastern Europe, South America, Africa and other regions, to improve the local medical conditions, the demand for DR photographic products is also very large, especially for fully functional and practical In September 2014, the medical device branch of CMAC and ASEAN Council for the Promotion of International Trade reached an agreement that China will import 1 billion U.S. dollars worth of medical devices from 2015, of which Including: B ultrasound machines, X-ray film machines, X-ray machines such as breast machines.China's DR photography products to cost-effective access to Southeast Asia, Eastern Europe, Africa and other foreign markets of all ages, will help China's DR photographic exports growth.

Overall, the DR industry has strong momentum of growth and great room for future growth. The market trends are mainly as follows:

Under the policy of grading medical treatment and treatment and the hardware level of grass-roots medical institutions that are most interested in upgrading, the local government dominates the centralized purchasing bidding for medical equipment. "Thousands of DR bidding in Guangxi", "50 DR publicity of Hunan primary-level medical institutions Bidding ',' Guizhou thousands of DR bidding ',' Ningxia grassroots hospital 48 DR bidding 'and so on are all this year's equipment circle familiar with the collection project, the specific conditions of the project set here is not elaborated, we mainly look Look at these sets of projects to bring us what thinking:

(1) Primary healthcare institutions will increasingly tend to focus on the centralized procurement of medical equipment. Primary health care institutions, which have small quantities, limited budget and low bargaining power, have led to their inefficient procurement. As the demand for equipment at primary level medical institutions is relatively uniformed, The government-led grassroots-level medical institutions will have many advantages in mining, which will lead to greater bargaining power while attracting many mainstream manufacturers to bid for scalable cost-effective medical equipment.

From the bidding areas of Hunan, Guangxi, Guizhou and Ningxia, the project is more likely to be set in underdeveloped areas of medicine. Is the next area to be set up in Tibet, Yunnan, Inner Mongolia or?

(2) Opportunities for domestic brands In this year's few cases, almost all domestic brands bid for the bid to the final bid because the demand for grass-roots hospitals is limited and the budget is limited. Only domestic brands can do this. This also shows that domestic brands have gained a firm foothold in the grassroots market and have begun to attack the high-end market.

(3) Survival space for dealers is being squeezed out.More and more collectors and bid invitations are transparent, products go directly from manufacturers to users, bypassing dealer level, and large bidding projects make the prices of a batch of products become Transparent, so that dealers lose market operation space.

In 2017, the classification and treatment system will be rolled out in an all-round way so that everyone will realize that in order to raise the overall level of medical care in China, we must pay attention to the improvement of the medical standards in primary-level medical institutions. To improve the medical standards in primary-level medical institutions, we must start with both software and hardware, The hardware industry is an opportunity for the DR industry.China has more than 900,000 grass-roots medical institutions in China, gathering thousands of DR devices in a single province in Guangxi and Guizhou provinces. One of the market opportunities can be imagined.

Some readers may say that DR devices sold at the grassroots level are low-end, low-end products with no profitability and a blow to the brand image of the product. Here, my point of view is that domestic enterprises in the field of X-ray diagnosis itself Started late, compared to GPS there is a certain gap, but from the grassroots market, good service grassroots users, tempered excellent product quality, the product will eventually be recognized by the market, and then walked into high-grade hospitals, which is like Chairman Mao's 'From the rural encircling the city' theory.In a word, the grading diagnosis and treatment system is fully carried out, will open up a vast and promising market for the DR industry, and treat the users with the heart in order to gain market recognition.

Shimadzu launched in 2009 from the world's first dynamic DR to the current mainstream manufacturers have introduced dynamic DR products, from medical devices Exhibition On the sporadic dynamic DR products to show the dynamic DR at the show a common practice, and even made the 'no dynamic, not DR' slogan .Dynamic DR such products are successful, and gained a wide range of market recognition .Dynamic DR why Has become a trend? I think there are two aspects:

(1) The inevitable development of the industry, from the development of the old X-ray machine-CR-DR, the X-ray diagnostic system is closely integrated with every upgrade of the industry and has been moving toward making the diagnosis more efficient, More precise direction of development.Dynamic DR is the same reason, when the general DR for the industry to bring the performance began to diminish or disappear, the dynamic DR came into being.Of course, the dynamic DR is not the end, it is only at this stage digital X-ray The best solution in a photographic system.

(2) to solve the user's pain points, the above mentioned dynamic DR can make the diagnosis more efficient and more accurate, to put it plainly, is the average DR has been unable to meet the needs of users, such as functional machine can not meet the current mobile phone users. Dynamic DR With the versatility and extensive clinical application value can make hospital Accurately diagnoses more patients and conditions on the basis of DR, and replaces some of the examinations of CT to save a check-up cost for patients. A product that meets user's needs and solves the pain point of the user must be welcome .

As early as decades ago, the concept of 'remote diagnostics' was proposed. As technology advances, 'remote diagnostics' have also begun to be used in high-grade hospitals, but they are not widely available. The largest audience for remote diagnostics should be those medical Medical institutions in underdeveloped areas, through remote diagnosis, can help them link more and more professional medical resources.What is the relationship between DR industry and remote diagnosis? The most common remote diagnosis method in the market at present is through the remote diagnosis system to transmit electronic Cases and films for remote diagnosis, which means that to make remote diagnosis, DR devices must be closely integrated with the remote system, so as to allow efficient circulation of information.Drum diagnosis system allows one-time sale of DR equipment into long-term Service cooperation, which is one after another in recent years, DR manufacturers layout of remote diagnosis system research and development.On the other hand, the remote diagnosis system to make the diagnosis of information flow up, it is more conducive to the patient's diagnosis, diagnosis and information flow and storage, The final formation of big data provides reliable decisions for future diagnostics, all of which are closely related to the DR industry Trend, and is happening.