Abstract: At present, insiders have analyzed that the commissioning of Vietnamese factories is a new starting point for overseas businesses, which is of great significance to overseas investment in the paint industry in China and will also enter the fourth stage of overseas development in China. Coatings, as a giant of Sherwin, PPG, AkzoNobel, Nippon Paint and other art coatings brands and not necessarily gain the upper hand.
On December 24, when Christmas Eve bangs the cheerful horn, families are immersed in the joyful atmosphere of Christmas celebrations while Singaporeans, thousands of miles away, celebrate the festival in a completely different way. , Blue Dolphin overseas first brand experience museum officially opened in Singapore, which is blue sky dolphin to promote the internationalization of another milestone, marking the official launch of the company's overseas brand upgrade strategy.
And more than a month ago, the blue dolphin and the Polish companies have just reached a strategic cooperation, announced the official stationed in the Polish market, a blue dolphin globalization pace in the sonorous step.In fact, as early as 2015, the blue dolphin has successfully signed the Schengen area in Europe Agent, which opened the international market.
Not long ago, the National Information Center released the "Belt and Road" big data report (2017), showing that among the top 50 influential companies, private enterprises account for 42% of the total. Central and local state-owned enterprises Respectively, accounting for 36% and 20% respectively. It is not only the giants' enterprises that can move towards internationalization but also the many opportunities for the majority of SMEs through the "One Belt and One Road" strategy.
When the business sea has become a trend, the paint industry can not countercurrent.With the domestic paint market competition intensified, the market tends to be stable and saturated, and then think about continuing staking has been difficult to go to the sea may be a good choice. Targeting the development of business opportunities, broaden the international perspective, more and more paint companies to join them.
When some companies are waiting to see, some companies have taken the first step -
Earlier this year, Garbo Myanmar factory formally put into operation, stationed in Burma market.According to reports, the company sales focus on the Myanmar market, although the starting level is not high, but as a Southeast Asian emerging markets Myanmar everywhere full of new investment and development opportunities, the future According to the needs of the radiation in Southeast Asia.
On August 17, the signing ceremony of the strategic framework agreement between Orient Yuhong and China Railway Engineering (Malaysia) Co., Ltd. was held in Kuala Lumpur, together with the strategic cooperation between China Railway Group and the Malaysian company, effectively expanding the construction market in Malaysia and the entire ASEAN. As early as 2016, Oriental Yuhong registered a Malaysian company, and each overseas expansion means getting closer and closer to the goal of "World Yuhong".
At a procurement meeting in November, we learned that Long Connaught has now completed an overseas project area of 500,000 square meters, the project double package totaling 70 million, contracted projects reached 1.2 million square meters, is the domestic architectural coatings industry to go abroad pioneer On behalf of the company will further explore overseas markets, in the Middle East, South Asia, Africa set up factories and direct sales subsidiaries, plans to complete the next 3-5 years exterior decoration project 10 million square meters, the practice of long-Connaught from the leading domestic paint brand to the world Coating engineering services provider's strategic layout.
On December 23, Zhancheng New Materials (Vietnam) Co., Ltd. held its opening ceremony and commissioning ceremony in Binh Duong Province, Vietnam, which is the sole overseas investment project invested by Zhancheng Group and the first overseas factory of Zhanchen.
These more and more intensive coatings companies to sea cases, can not help but remind Armstrong said after the phrase on the moon: 'This is my own little step, but it is a big step for mankind!' Chen Bing, chairman of the group, said that the commissioning of the Vietnamese factory is a new starting point for overseas businesses. This is of great significance to the overseas investment in the coatings industry in China. China's coatings industry will also enter the fourth stage of overseas development.
Today, the overseas expansion of the coatings business brand coincides with the east wind and is no longer limited to its operating category, and more has been replaced by the advantages of certain segments. The implementation of the 'One Belt and One Road' strategy has gradually broken down barriers to information , Coatings giant companies no longer have advantages in some areas.As art coatings, as a giant Sherwood, PPG, Akzo Nobel, Nippon Paint and other coated brands and other art coatings brands are not necessarily gain the upper hand.
Therefore, under this major historical opportunity, we are delighted to see that small and medium-sized coated enterprises are no longer just looking out and sighing abroad. It has become possible to go out.