2018 CCTV-4 gold file CCTV-4 part of the "Us Today," ushered in the exclusive sponsor Beverly, the mainstream of China's home appliance industry, the mainstream brand and the global Chinese category ace section to achieve a strategic cooperation, the Beverly Giant sponsorship "Today's attention" to its high-end brand image has a more broad display space.
Beverly throughout the year the first ace section
Today's Focus on CCTV-4 Chinese International Channel is the most watched news section in the prime night time. This section provides an in-depth analysis of top-of-the-range and top-rated news events worldwide, presenting the world with a comprehensive news perspective Focus information and invited in-depth analysis of first-class experts at home and abroad, has won worldwide recognition of the audience, especially in the business elite field has a huge fan base.
Moreover, CCTV-4 itself is the channel with the highest ratings of the top media, while "Today's Concern" is the first ace of CCTV-4 in CCTV-4.
It is such a powerful image, brand infiltration space and very high ratings, "today's attention" has attracted many companies with strong brand communication needs of the participation.A major event to watch "today's attention" as a normal viewing, The rapid rise of Beverly in the high-end areas is also a major hotspot in China's home appliance industry.
It is understood that Beverly exclusive special "today's attention," the time is 2018 throughout the year, top experts, academics, officials in the evaluation of the current global hot spots throughout the year, when Beverly will appear in the global audience In front of
Help enhance the high-end image
Beverly washing machine products in the past two years as Beverly Hills high-end series of washing machine brands, Beverly has achieved rapid development, especially in the Beverly 'big machine' washing machine launched in September 2017, the first 15 kg partition washing function, just A listing of access to high-end user groups sought after in the year '10 .1 ',' double 11 ',' double 12 'and so on each consumer node market share among the highest in the industry, has become China's high-end washing machine industry products One of the leading brands.
With a strong product competitiveness and good brand reputation, Beverly 'amplifier' also won the top home red top award, Beverly brand has also been included in the CCTV national brand program; the same time its gorgeous brand advertising Also logged in to CCTV.Bevley played a series of measures in the high-end washing machine industry in China played the strongest quality-oriented sound.
Not long ago, when the 'amplifier' series of products in the domestic market criss-cross, Beverly embedded drum washing machine released in Suning, not only for Beverly washing machine products in the layout has been further full, but also fully in line with The trend of consumer demand for home integration, to the user's high-quality life, fashion, modern home environment to create a new choice.
On the one hand, Beverly in the domestic washing machine market, distribution channels and terminal retail network is gradually expanding, which greatly enhanced the Beverly washing machine sales to achieve greater coverage of consumer users; the other hand, the ratio FOLLI to launch new product categories, exclusive special "Today's attention" and other initiatives, in product quality and brand building to a new level.
Create a new life of high-end life
Beverly brand of high-end value and influence is still post-consumer market extension of all parts of the country are steadily advancing, orderly organized private enjoyment, so that already have Beverly and Beverly products have the purchase intention Users, experience Beverly's high-end value and high-quality scene experience.
Exclusive special attention today, is Beverly in the high-end areas to achieve the brand image, the value of further enhance the important measure of the global audience can share today focus on major international affairs, hot news exclusive depth analysis at the same time , You can also get Beverly high-end product content and brand elements of audio-visual infiltration.
Just as politicians and businesspeople are keen on "Today's Concern" section, consumers' demand orientation in the moment has undergone tremendous changes. The continuous emergence of the demand for replacement and the persistent demonstration of self-personality of individuals have determined that high-end brands and corresponding Products become the mainstream of the home appliance market in the future, especially in the middle class continue to expand, to Beverly such high-end brands to create a huge market.
Therefore, the high-end competition will determine the differentiation of the latter part of the industrial structure. Who can make continuous improvement in brand upgrading and product transformation, who will form a greater competitive advantage in the future high-end competition. Through exclusive concessions, "Today's Concern" , Beverly again to seize the high-end brand value transfer high ground.
