The end of last year, the magnificent new flying refrigerator finally announced the shutdown, it is very sad. "Zhongyi Kang data show that in 2017 the refrigerator price competition is still fierce, compared with 2016, the overall increase of 10.6%, of which the overall online market are The price rose sharply, up 14.5%. In the future, the refrigerator replacement energy will be slowly released, is expected to 2018 to 2022 will usher in the second phase of the development of the industry peak, 2018 will be the historical turning point in the entire refrigerator industry.
New fly recruitment and restructuring investors
Recently, Xinfei formally announced on the recruitment of investors to reorganization.Xinfei said that due to multiple factors within and outside the company, the company encountered difficulties in the new flight, in October last year, submitted to the Xinxiang Intermediate People's Court reorganization and On November 9 last year, officially entered the restructuring process.
The announcement said that the purpose of recruiting and reorganizing investors lies in integrating the advantages of new investor management and capital, and the resources of Xinfei in the brand, production line and market and realizing the revitalization of Xinfei.
Once upon a time, 'New fly ads do well, as good as the new fly refrigerator' is a well-known advertising, however, in recent years, the new flight has been in trouble last November, the new flight department - Henan Xinfei Refrigeration Appliance Co., Ltd. , Xin Fei Electric Appliance Co., Ltd. and Henan Xin Fei Electric Co., Ltd. jointly issued a statement saying the company stopped production activities.
Analysis of the industry pointed out that the new flight announced the discontinuation of the first nine months before last year, the new retail refrigerator volume, retail sales accounted for 2.83%, 1.70%, the average price of 2202 yuan products, has long been squeezed out of the top ten industries Ranks.Since 2010, the new refrigerator gradually outdated, 'fashion, fashion, technology' almost missed.
Transformation also see the high-end market as
In the most brilliant when the new fly, known as the refrigerator industry 'four golden flowers' in the boss, followed by Haier, Yung Sheng, Meiling.
New fly down, behind the refrigerator market shuffling.At present, Rongsheng has been acquired by Hisense, and Haier, Meiling, the transformation of the road to go better than the new fly.
Just a few days ago, Meiling high-end refrigerator M Xian freshmen in Guangzhou, Guangdong Gome Zhongshan eight-way flagship store starting. M Xian Sheng series refrigerators flagship long-time preservation function, release and sale of this section refrigerator, marking Meiling to the high-end refrigerator market expansion.
Meiling refrigerators priced at about 10,000 yuan, and confidently launched a six months no reason to return the initiative - 'consumers buy' M Xian Sheng 'refrigerator, the use of six months are not satisfied with the preservation effect of unconditional free return'.
Meiling said to reporters that the M Xian Sheng refrigerator series is the refrigerator hit the high-end market an important shot, if the effect is good, do not rule out the series as an independent brand operation.
In fact, to create an independent brand, occupy the high-end refrigerator market, Haier has tasted the sweetness, but it has become the year "Four Golden Flowers" go now the most smooth brand.
Aowei cloud network data show that last year, in the 15,000 -1.5 million market, Casa Di accounted for more than 30%, while in the 15,000 -2 million market, Casa Di accounted for more than 20%, 20,000 card Saturn accounted for the proportion of nearly 20%, and more than million in refrigerators, sales of Haier Kassa has maintained growth.
'Last year will be an iconic year in the refrigerator industry in China, the industry more and more oligopolies, the last round of reshuffle has come.' Beijing Zhong Yi Kang Market Research Co., Ltd. General Manager Wei Jun white electricity department said.