As the old saying goes: 'There are seven things to open the door to, and there is a new definition for modern life.
Since May 2017, the daily express delivery business volume of the national courier service enterprises has exceeded 100 million pieces, indicating that China has been normalized into the "one-hundred-day" single-day delivery. Statistics show that from January to November 2017, the national express delivery The service business volume totaled 35.86 billion pieces, an increase of 28.6% over the same period of last year, and the utilization rate of express mail per person has exceeded 26 pieces.
In accordance with the sustained and rapid growth of the industry, logistics not only become more and more the same social infrastructure as 'coal, water and electricity', but also serve as the 'seven things that people open their doors to modern life.'
However, as a key part of the express delivery service, the traditional delivery methods are more and more difficult to meet the people's growing needs for a better life. In particular, the annual delivery volume of double-parcels and the normalization of the daily parcel delivery capacity Continued to bring high pressure test: Delivery delay, damage, lost pieces, information disclosure and other issues frequently.
At the same time, with the gradual escalation of consumption and industries and continuous breakthroughs and applications in technology, the retail industry has stepped into the era of e-commerce from the offline era and further to the unbounded time. Logistics is gradually designed around user experience. Delivery service continues to raise higher requirements.
Based on the above background, China Smart Logistics Research Institute launched a special report on China Smart Logistics end delivery trends.
The report focused on tracking Jingdong logistics, SF Express, rhyme, tact and other express logistics enterprises, fully listened to a number of logistics companies, the authority of professionals point of view inventory of the end of the distribution there is still difficult to settle, hard on the road, part of the scene delivery Difficulties, as well as hiring difficulties caused by large-scale employment, difficult to regulate the management of painful industries.China Smart Logistics Institute also launched a questionnaire for the end of delivery.
Based on the survey results and the development trend of the logistics industry in the new generation, the report argues that the importance of terminal distribution has risen to major issues concerning national economy and people's livelihood. However, there are still many shortcomings and pain points in the development of the whole industry and the urgent need of innovation and change. It will focus on "reducing cost and increasing efficiency" and "user experience", showing five major trends of intelligence, diversification, greening, profiling and quality.
Intelligence has become the basis for transformation and upgrading of the entire industry, requiring more investment in technology and R & D. Diversified distribution and diversified scenario solutions are becoming the norm. Greening accelerates through industry consensus.
As consumers become the new power supply center of power supply, the profiling and quality service centering on 'user experience' has increasingly become a manifestation of the competitiveness of enterprises and a new battlefield for the terminal distribution in the future.
First, the status of the end distribution industry
(A) One hundred million pieces a day! China's express delivery business ranks first in the world for three consecutive years
China's express delivery business has ranked first in the world for three consecutive years since 2014.
Since May 2017, the daily delivery volume of express service enterprises in the country has exceeded 100 million pieces, which indicates that China has been normalized into the "one-hundred-million" era of single-day express delivery.
Huge business growth makes the traditional delivery methods more and more difficult to meet the growing needs of the service.Especially the growth of double 11-day parcels per year continues to exert a high pressure on the end processing power and service capabilities.
How to make China's logistics service capabilities, especially the ability of end delivery service to keep up with the pace of development of China's e-commerce / retail business as soon as possible while completing its own transformation and upgrading, is eagerly placed before the entire industry.
(B) the traditional end of the distribution of three modes
From the current domestic and international logistics and distribution practices, the main development of the three modes to solve the terminal logistics and distribution issues.
1, the common distribution model, that is, by a number of distribution companies together to focus on the distribution of users in a certain area of logistics services in the form, which is currently the most important domestic courier delivery model.
2. Cooperate with convenience store, that is, enterprises set up lockers in convenience stores to form terminal logistics cooperation with convenience stores, for example, the opening of Jingdong convenience store, the strategic cooperation between SF Express and 7-Eleven in the early days and Lynx community service Station, rookie station and so on.
3, Own terminal logistics center mode, that does not rely on other agencies, establish their own terminal logistics center extensively.The typical representative of this model is the Amazon company, the domestic logistics is represented by Jingdong, through a large number of self-nationwide At the same time operating a number of large-scale intelligent logistics center 'Asia One', the current Jingdong logistics 57% of orders can be delivered 12 hours, 90% of the orders 24 hours.
(C) technological revolution, consumer upgrades, end-delivery new model emerge
1, smart courier increasingly popular
With the advantages of flexible configuration, high efficiency, low cost and high security, intelligent express cabinets are highly sought after by the market in recent years.
At present, the domestic express cabinets 'players' have rookie network, Jingdong logistics, Suning Tesco, Feng nest, CIMC e stack, express delivery easy, day and so happy home.
According to the official statistics of the State Post Bureau, by the first half of 2017, the number of inboxes in operation in urban areas of the country has exceeded 170,000.
2, 'end + community O2O' diversified development
In various end-service exploration, in-depth community business organizations have always been considered as one of the best carriers of grafting courier functions.
According to incomplete statistics, WOWO Convenience reached an all-round strategic cooperation with Best Group in 2017 alone; Yuantong opened its first 'Mom's Choice' convenience store in Shanghai; China Post also launched its 'Friends Neighborhood Convenience Store' Provide a variety of retail services at the same time bear the "last mile" function.
3, 'logistics + crowdsourcing 020' model sprout
Under the new economic environment, new forms of collaborative economy such as Zhongchuang, crowdsourcing and the fourth party logistics emerge in an endless stream, which provides a new impetus for the development of the end distribution of E-commerce logistics.
In April 2016, Jingdong strategic investment real-time delivery company 'Dada', to create crowdsourcing logistics platform + supermarket fresh 020 last mile, but also began to try to outsource the end of the delivery section .2017 double-11 period Up to assume the Jingdong 30% of the last kilometer distribution.
In 2016, Doublet also tried to outsource its business to the real-time delivery platform hummingbird. The instant delivery company, 'Click on me', has also begun to undertake the delivery of pieces and pieces of services at the end of the rookie network since the second half of 2016.
4, UAV, robot delivery start
(1) UAV
In the early years of SF, JD research and development based on the exploration, the end of 2017 unmanned aerial distribution in the industry has become a 'more flowering' trend.In 2017, not only Jingdong, SFF UAV applications made significant progress, also appeared Also includes Suning, postal, pass, rookie network drone.
To Jingdong, for example, in the construction of UAV logistics system, Jingdong has planned three main lines, branch lines and terminals in Suqian to build the world's first UAV dispatch center, and in 2017 received coverage throughout Shaanxi Province Of the UAV airspace written approval, the world's first navigation logistics network is landing 2017 November, Jingdong Suqian the world's first full-process intelligent UAV airport was officially opened, means that Jingdong has achieved unmanned aerial terminal delivery operations The whole process of unmanned and automated.
(2) Terminal delivery robot / smart delivery unmanned vehicle
In September 2016, Jingdong Logistics and the rookie opened their own independently developed end-delivery robots in the hope of solving some scene-based delivery in the future and helping couriers ease the pressure on end delivery. In 2017, The car also appeared one after another.
(C) the end distribution industry pain points still
Although industrial upgrading, technological progress and the introduction of new models of distribution have all alleviated some of the pressure on the existing end delivery to some extent, there are still six major problems to be solved at the end of delivery.
1, the end of the network difficult to settle down, profit difficult
(1) Safety at Home: State Postmaster General Ma Junsheng talked about the difficulties in city distribution when interviewed by Xinhua News Agency in March 2017. The first thing we mentioned is the difficulty of establishing outlets. Taking Beijing as an example, there are fewer express outlets in Beijing's Third Ring Road. , A lot of moving out, courier delivery from the original two or three kilometers range, into a dozen kilometers or even dozens of kilometers within the delivery. One of the reasons causing the network to settle difficult is that people do not like the network security at their doorstep , That is too noisy, many outlets are complaints nuisance, the basic is to move once a year.
(2) Earnings Difficult: Based on cost pressure, Zhongtong and YunDa successively announced the price adjustment on the eve of double 11 in 2017. In recent years, continued low-cost competition and rising costs, especially land, buildings, facilities and equipment costs and labor costs continued Rise, so that the profitability of the end outlets continue to compress or even loss, which end service delivery quality has a significant negative impact.
2, community, campus, rural scene delivery difficult
(1) Difficulties in delivery of community: Large-scale residential areas, commercial areas, campuses, comprehensive office areas of institutions, enterprises and institutions continue to emerge, posing new demands on the delivery capabilities of courier terminals. These areas are densely staffed and have heavy traffic and different management However, at the same time, in some residential areas, campuses, office buildings and office areas, the courier service does not match the needs of users and living habits, resulting in the decrease of service satisfaction.
(2) Campus delivery difficult: a survey shows that you can receive home delivery of only 6.74% of students, most students can only go to express distribution points or receive extra.How to get through the campus express delivery of the last mile, College students and courier groups are of common concern.
(3) Difficulties in delivery in rural areas: The distribution of traditional express delivery services in rural areas is mostly based on the establishment of resident offices in the township-level government. Users are required to solve their own traffic from the village to the station and to avoid the sinking of the logistics at the next level The cost problem, but this requires rural users to spend extra time in the return also need to repeat the pick-up process, seriously affecting the online shopping experience in rural areas.
For the logistics enterprises that can cover the village level area, the pain points in the rural consumption scene, such as fuzzy delivery address, strong staff mobility, consumer habits and trust bottom, also affect the experience of the user delivery service.In addition, rural online shopping users are accustomed to cash The form of cash on delivery settlement, also need to face delivery with the delivery staff, such new features also require the logistics show more flexibility.
3, express delivery tricycle gray area, hard on the road
Although in the eyes of express enterprises, electric tricycle is one of the most effective means of transportation to reduce the cost of enterprises and improve the efficiency of terminal delivery operations.But there is not uniform standard management standard in the country, and the management methods of electric vehicles in various places are not the same. Many cities express Tricycle wandering in the gray area, especially in recent years, many places 'ban power restrictions' rectification, once the local courier industry is facing paralysis, becoming the troubled express 'last mile' of the persistent problem.
4, the terminal courier flow, employment difficult
According to the "Research Report on E-commerce and Logistics Professionals in China" published in 2016, nearly half of the site workers have a working life of less than one year, which shows that the site staff have strong liquidity.
The reason, from the industry as a whole, low-wage, high-intensity, third-party logistics couriers and other front-line staff work is not stable, causing the industry 'shortage of people with difficulties .Especially after the Spring Festival every year, couriers return only 70% Or so, resulting in a large shortage of staff, to end delivery aging and service quality impact.
5, consumer satisfaction is not high, standardized management difficult
According to the "Courier Service Experience Survey Report" promulgated by the China Consumer Association on June 8, 2017 on the official website, the complaint feedback situation shows that the courier Complaints about damage accounted for nearly 60%. In addition, the packaging is damaged, delayed, without contact with the sender will be returned directly, not notice the pick-up are also one of the reasons for the complaint.
6, the end of the courier junk siege, environmental protection is difficult
China has become the most developed country in terms of online shopping and has also become the country that consumes the most resources in packaging logistics in 2016. Over 30 billion pieces of express delivery in China in 2016, using 12 billion plastic bags, 14.4 billion crates and 24.7 billion meters of sealing boxes Tape, massive courier garbage is becoming a problem.Among them, the main part of the tape is PVC material, which takes nearly a hundred years to dissolve.And the courier industry each year using non-natural degradation of plastic bags, tape, carbon dioxide emissions up to 20000000 to 30 million tons.
Second, the end of distribution questionnaire
At the end of November 2017, in order to better carry out end-delivery research, China Smart Logistics Research Institute conducted a special survey of end-use distribution.
According to the statistical results of the valid questionnaires collected, the respondents were predominantly 80 and 90, of which, 63.6% of the respondents reported receiving and dispatching at half moon / month; 25% of the respondents had weekly delivery. Receiving Express' has become one of the "Seven New Things to Open People" in the modern life of ordinary people.
The research results are mainly presented in the following five aspects:
1, the 'aging' continue to put forward higher requirements
Research shows that the 'aging' (the sooner the better) is still the most concerned consumers end delivery experience; end delivery most want to enhance the service is timeliness.
The existing end delivery services, the best experience followed by the date, the next day up, 1 hour / 2 hours accurate appointment.
When asked about the most anticipated end-of-delivery scenario in the future, 38.5% of respondents hoped to 'open any door in time and space, place orders in the second and deliver in the next.' All this shows that consumers continue to raise the bar on persistence Claim.
2, 'privacy' much attention
Research has found that privacy has aroused unprecedented concern of consumers.
(1) In the questionnaire 'End-of-delivery experience you most care for' option, 'personal information security' votes 59.4%, second only to 'timeliness'.
(2) In the questionnaire "Most wanted service to enhance" option, "privacy" also ranks second after "timeliness".
(3) 36.9% of the respondents chose to prefer the smart courier collection when the home delivery was not at home, and 31% of the respondents chose the convenience store / smart box / delivery room collection. The difference is that the convenience store / delivery room needs to deal with people, and the smart courier cabinet is more private, reflecting the growing demand from consumers for the 'privacy' of the end delivery to some extent.
(4) 'the end of distribution, the most promising future distribution scenario' is? The highest vote is hope that the room / door has a special receiving pipe, no longer need to unkempt brother.
'If it is women, come back home at night, do not want to see others after remover, at night are generally reluctant to receive courier goods.' 'Yamasuo executives and concurrently executive director of Armaduo (China) chairman and general manager of both wood Kenji had publicly expressed similar views shortly before, and Kenji Miki said that in the past, Japanese consumers wanted to receive courier in their own homes, but now many people are reluctant to receive the goods directly and hope to put them in the boxes. Change requires companies to continually match and improve their ability to cope with these changes.
3, personalized demand significantly improved
In the 'End-of-distribution experience you care about' option, 43.9% of votes were made for 'Personalized Services (Night Matches)'.
'What are the services you most want to enhance?' Nearly 40% of respondents expressed their need for delivery of precision (precise appointment time, night time, etc.) and refinement (freshness).
And, 'What is the best / most experiential experience in the existing end-of-line delivery service?', And the ratio of 'personalized premium delivery' (personal, limousine, top-line service) Not comparable, indicating that the individual needs of end-delivery significantly improved.
4, the quality of the terminal service needs to be improved urgently, 64% of respondents are willing to pay for service improvement
'Are you worried about the end-delivery problem?' Research shows that consumers' concerns about 'violence sorting' and 'information disclosure' outweigh the 'package delay'.
Among the worst end-of-delivery experiences, the highest votes were 'not delivered, especially heavy ones', followed by 'courier bags dirty and broken', followed by 'parcel delays'.
All this shows that with the popularity of smart logistics (big data + technology), although the industry-wide distribution aging has been significantly improved, the overall service quality of the terminal needs to be improved urgently.
In order to enjoy better service, 64% of the respondents said they can accept delivery price increases, of which 47.6% of respondents can accept the increase of less than 3 dollars; 6.4% of consumers can accept less than 5 dollars Or 10.2% of consumers said that as long as the service is good, or more than 5 dollars to accept.
5, green, environmental awareness awakening
In 2017, "Double 11" was the first centralized operation of domestic green logistics, and not only many express delivery companies have started to take action, but all retail platforms have responded from the source. From the questionnaire survey, this has also caused consumers' great concern for greening .
The results of the questionnaire showed that 'when you know that there are more than 1 billion parcels produced by chop hands this year on the 11th of this year, what is your first feeling?' 43.9% of respondents chose 'care for the environment and everyone is responsible' Among all the options, 89.3% of the respondents indicated that they would like the courier box to be recycled.
In summary, China Smart Logistics Research Institute, through this questionnaire survey, believes that 'aging' is still the most end-to-end delivery experience consumers are concerned with. Consumers not only put forward higher requirements on aging but also pay more attention to the privacy of end- Personalization, and environmental protection, among which the concern about privacy is second only to timeliness, and the individual delivery needs for precision (precise appointment time, night time, etc.) and delicacy (fresh) Significantly improved.
The results of the survey also showed that consumers' concerns about 'sorting out violence' and 'information disclosure' outweighed 'parcel delays.' 'The worst end-of-line delivery experience' had the highest votes, not shipping, especially heavy 64% of the respondents indicated in their survey that they are willing to accept a moderate increase in the price of courier services in order to improve the quality of service, all of which indicate that the current end-to-end delivery industry is greatly accelerated in the industry as a whole In the background, the service quality needs to be improved urgently.
Third, the end distribution trends
In order to better meet people's growing needs for a better life, combined with the development trend of a new generation of logistics industry, the depth of business research and consumer questionnaire results, China Institute of Smart Logistics that:
The future shape of the terminal delivery will be driven by many factors such as national policies, the growth of e-commerce transactions, technological progress, commercial retail changes and changes in consumer demand. The future will be centered on 'reducing costs and increasing efficiency' and 'user experience' Intelligent, diversified, green, faceted, quality of the five major trends.
1, continuous intelligent upgrade
With the rapid development of technology, the express delivery industry has accelerated the transition to the smart logistics industry, and intelligentization has become the basis for transformation and upgrading and cost reduction and efficiency improvement across the industry. A series of intelligent algorithms, automatic dispatching pipeline and robotic allocation have been put into use Sorting, trunk and other links significantly improve the efficiency.
However, due to the end of the distribution still consume a lot of manpower, especially against double the peak 11 industry, the overall level of intelligence remains to be upgraded.
China Smart Logistics Research Institute conducted an in-depth enterprise investigation of Jingdong Logistics and concluded that Jingdong Logistics currently loads Beidou system on self-operated dry-branch lines and urban distribution lines, including more than 20,000 Jingdong distribution workers equipped with Beidou Navigation System Smart bracelet equipment, the implementation of intelligent building stations, intelligent path optimization practices, the actual application of the end delivery has made significant effects of cost reduction and efficiency, with some reference.
At the same time, China Smart Logistics Research Institute learned from the investigation that in the future, with the normalized application of unmanned products, Jingdong Logistics will create a warehouse, sorting, transportation, distribution, customer service all supply chain links The wisdom of logistics system.In the end of the delivery link, not only UAV application scenarios will be more rich, normalized, unmanned vehicles in the intelligent upgrade will also be more extensive and in-depth application.
Take Jingdong logistics for example, in the blueprint for Jingdong X Business Unit, it plans to use unmanned vehicles to cover at least 50% of the distribution scenarios within five years, most of which focus on the last mile distribution.
For example, campus distribution, delivery staff to the designated distribution center, the package spread on the ground waiting for students to take during this period, the delivery staff no operation, only waiting .And nobody delivery car is equivalent to a 'mobile self-mentioning cabinet' , To solve the waiting and efficiency issues in this scenario.Distribution of the last mile can also be expanded from the campus to the park or a larger area, such as Beijing Yizhuang Economic and Technological Development Zone, the road conditions and the campus is not very different.As even developed as Huaxi Cun Village, can put a few delivery robot, shuttle in the village every day, to each household delivery.
Another scenario for unmanned vehicles is centered on the 'Last 5 Kilometer', since he has to travel multiple times a day between the site and the distribution area each time the delivery clerk has limited delivery of the goods from the delivery station. The delivery robot can The goods sent to the agreed 'joint location' to shorten the delivery staff repeatedly.
2, diversified distribution will become the norm
Every year, the double 11 logistics exam, no one company can independently bear the delivery of double 11 days parcel, but the need for full cooperation of the entire industry, socialization and cooperation of a wide range of solutions.At the same time, double 11 each year, due to more backlog of goods , Community, schools, rural scenes such as distribution 'hard' problem often doubled.
With the normalization of the days of parcels, as well as the more personalized needs of different scenarios, diversified distribution, multi-scenario solutions will become the norm in the future end delivery.
2017 is the first double that Jingdong Logistics Group formally established and is fully open to the outside world 11. The order of Jingdong Logistics opened up a substantial increase of 200%, of which, nearly 30% of the orders are handed over to Dada to help complete the last mile Delivery.
At present, Jingdong Logistics not only provides self-distribution, but also builds self-mention infrastructure for all kinds of scenes, including convenience stores for all kinds of convenience stores, high-end enclosed communities in cities, self-delivery and home delivery of stars in buildings With 24-hour self-service self-service pick-up cabinets, colleges and universities in the country to provide comprehensive services to the Jingdong school, etc. At present Jingdong Logistics has more than 300,000 end service outlets in 2018 will be all open to the community since the mention service.
In addition, rhyme 2017 double 11 also fully mobilized a variety of social resources, through more than 20,000 self-built stores, more than 16,650 cooperative convenience stores, more than 140,000 intelligent express cabinets to strengthen the 'last mile' and 'the end of 100 meters' Lan Send service. 'Yuantong + first reached' also in 2017 double 11 debut.
3, green speed
In November 2017, the State Post Bureau, the National Development and Reform Commission and other 10 ministries and commissions jointly issued the Guiding Opinions on Synergizing the Green Packaging of the Express Industry. The first week of November each year will be the Green Express Propaganda Week and will be put forward by 2020 Degradable green packaging material application ratio will be increased to 50%, the basic elimination of heavy metals and other special materials exceeding the standard packaging materials, basically completed specialized express packaging recycling system.
In this context, JD Logistics initiates the 'Green Flow Plan'. In the next 3 years, JD Logistics will replace hundreds of thousands of vehicles in the system with new energy vehicles and reduce 10 billion one-off cartons by linkage partners within 3 years use.
On December 11, 2017, Jingdong Logistics jointly held "Green Flow" global supply chain including DHL, France Post, YMADO, SF & GP, Green Consumption and Green Supply Chain Alliance, Nestle, Danone, Dada and others. Green Environmental Action Launching Ceremony to Promote the Sustainable Development of Logistics as a Green Infrastructure for Business, and at the same time announced the establishment of a billion green logistics fund for the environmental protection of the supply chain, innovative research and development, green consumer society advocacy and promotion. At the same time, following the carton recycling campaign, 100,000 new boxes were put into operation and the first attempt was made to introduce a third-party professional recycling recycling center to create a new recycling system for logistic packaging so as to achieve a sustainable scale effect of green logistics.
Suning Logistics also announced in double-11 in 2017 that it will vigorously implement the 'Shared Express Box' operation, which has saved a total of 6.5 million express cartons as of October 2017. Yun Da has actively purchased a large amount of biodegradable Of the plastic bags, the original outlets and outlets handed over the woven bags can be replaced by multiple use of the bag, to achieve the recycling of bags, at the same time, rhyme also began pilot recycling cartons.
The double focus on green logistics in 2017 is an inevitable trend in the future, and the Chinese government has set up and implemented the development concept of "innovation, coordination, greenness, openness and sharing" during the 13th Five-Year Plan, green logistics, Has become more and more the consensus of the logistics industry, whether it is a small packaging supplies, or the integration of the entire social platform to build, behind the end of the logistics industry to a new stage of endogenous demand.
As the courier industry changes from barbarous growth to large-scale and steady growth, more and more logistics enterprises are incorporating the green logistics awareness into the operation process. Behind this is the driving force for cost-effective development of technologies and self-development and perception of enterprises To the drive of social responsibility, all of which make the entire industry connected and fused in an open environment more and more obvious.
4, 'Facebook' is inevitable
What is the nature of courier end-of-commerce? In short is the efficiency improvement, cost reduction, to meet the different needs of different users to accept the end of the distribution service experience of various scenarios.
With retail entering the era of e-commerce from the offline era and moving further toward an unbounded era, the 'center of power' in the supply chain has been continuously shifted to the consumer side. Logistics is gradually designed around the user experience.
The "face-lift" of the end delivery in the future is based on the user experience. By means of big data and artificial intelligence, a set of consumer-specific personalized service systems are formed to meet the individualized service needs of consumers under different scenarios. This is like Facebook in traditional drama is a complete system of symbols, different colors applied to the Facebook, given the character, meaning completely different.
When consumers consider the factors such as time and security, there are more and more personalized demands on the end delivery, such as speed up, limited time, personal information protection, etc. User experience has increasingly become the performance of enterprise competitiveness.
In the meantime, from the double-11 battlefield report in 2017, emerging products such as fresh and luxury goods ushered in a big explosion, and the delicacy and personalization of terminal services gradually became a trend. Taking the delivery of 'crabs' as an example, In addition, it also ushered in the Jingdong logistics, Debon Express, Yuantong Express and other incoming.
In the current fine, personalized layout, SF product matrix include: SF today, SF next morning, heavy cargo fast, fresh quick match, SF and other special.
Jingdong logistics are being formed, including 211 limited time, night with speed (up to 2 hours served), Beijing Zhundao (up to 30 minutes), Beijing Zumba, fresh products throughout the temperature control within the visible ladder , Personalized industry standards.
Before the 11th of 2017, Jingdong Luxury Store officially exposed, which is the world's first top luxury goods store, combined with Jingdong's first high-end "Jingzun" high-end delivery service to meet the luxury user's personalized experience needs. Jingdong Mall users to buy their own platform, luxury goods and marked with 'Zun' prefix of goods, can enjoy special, car, green top delivery service.
Jingdong also set up the world's first cold chain logistics process intelligent temperature control system, one after another in the country launched more than 200,000 intelligent incubators, consumers in nearly 220 cities have the opportunity to view in real time purchased in Jingdong self-employed Fresh goods in the storage, transportation, distribution and other aspects of the temperature feedback and real-time location, to achieve full traceability.
5, quality upgrade imminent
The 13th Five-Year Plan is the key period for the transformation and upgrading of major domestic express delivery enterprises and the improvement and efficiency enhancement.
For the first time in 2017, the State Post Bureau put forward the goal of "Quality Double 11" for the first time, requiring the postal industry to maximize the delivery according to its promises and to provide consumers with a better consumer experience.
Regardless of the macro environment, industry upgrade, or consumer demand point of view, end delivery as one of the key to improving logistics service quality, but also the key link in the retail experience, quality upgrade imminent.
However, due to the current share of the market share of more than 70% of the distribution are to join the mode of management, which brings great challenges to the quality.
The survey found that at present, the most representative quality service in the industry is mainly Jingdong Express and SF Express.
In June 2016, Jingdong Logistics began a trial of a smiling face sheet, using technical means to partially hide the user's name and mobile phone information when the package was generated, and replace it with a smiling face (^^^) to protect it in a more gentle manner User privacy. SF also formally launched a 'compact single', the recipient information will be encoded with the sender.
In April 2017, JD Logistics released the industry's first 'Five-Star Delivery Service' standard and implemented a nationwide uniform service that includes 'Hello +' (Smiling and Civilized Terminology) service, Clean Package , Carton recycling, to help with trash, photo notification, debut, care of children, wear shoe covers, suburban purchasing, service Beijing Jing Zun service ten service standards.
In addition, in the survey, courier bags were second to none in the Worst Delivery Experience; consumers also expressed their strong desire for green consumption, which was also upgraded for the end delivery quality Provides a new way of thinking, courier bags of materials biodegradable, recycle crates, the introduction of new energy vehicles, etc., has also become an important factor in the healthy development of the logistics industry.
'Seven things open the door, the pieces are a big deal.' Promoting the quality of courier delivery end of the upgrade, the extent of its importance has been tantamount to improving the protection and improvement of 'livelihood livelihood and livelihood,' and for enterprises, who can Take the lead in the practice of innovation and change, who will be in the white-hot competition in the distribution of the end of the pack.
Conclusion:
China's postal express delivery industry has entered a new era from big to strong.Express logistics development affects economic growth and social stability, related to the national economy and the people's livelihood.Future, the logistics will become more like 'water and coal,' the same social infrastructure; Chamoyu salt vinegar tea ', constitute the modern life of people' new seven things'.
On this basis, China Smart Logistics Research Institute believes that the end of the industry will not only be the end of distribution intelligent, diversified, green, faceted, quality of the five trends will also be towards a new generation of logistics' short chain ',' wisdom ',' Symbiotic 'direction.
Through the opening of logistics platform, service scenarios, consumer demand and other multi-dimensional boundaries, focusing on reducing costs and increasing user experience, depth integration, to build end value distribution network Finally promote the retail, logistics industry common costs, efficiency optimization, to achieve at any time Anywhere on demand, tentacle available value experience upgrade to meet the people's growing needs for a better life.