Recently, China Electronics News jointly with Zhongyi Kang jointly issued the "2017 China Air Conditioning Industry Report." "Report" shows that in 2017 China's air conditioner market volume and retail sales reached 57.87 million units and 1987 billion yuan, an increase of 27.4% respectively % And 32.4%, both the production and sales scale hit a record high.Experts said: air conditioning market in 2017 greatly exceeded the expectations of the air conditioning industry is expected to 2018 no special circumstances slowdown in the air conditioning industry, it is recommended air-conditioning business not because of good market in 2017, The increase in production in 2018 led to inventory backlog.
Throughout 2017, the selling prices of various products in the home appliance market showed a rising trend. According to the monthly monitoring data of Zhong Yikang, the average retail sales of white goods increased by 12.9% YoY in 1 January to mid-2017, reaching 12.9% 3689 yuan; the average retail price of washing machines increased by 10.4% to 2632 yuan; the average retail price of air-conditioners increased by 6.7% to 3764 yuan.Fruit and electricity, hundreds of kitchen and electrical related brands have repeatedly sent prices to the channel.
Professionals believe that prices, I am afraid that the biggest pain of China's home appliance business due to raw materials, labor costs and other expenses continue to make the appliance industry had to pressure the price to consumers.
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Air conditioning industry increased more than other appliances
However, in 2017, the overall growth rate of domestic air-conditioning industry is much higher than that of household appliances market, making it the best-performing large-sized household electrical appliance product in 2017 with satisfactory data on air-condition retail sales. "Report" shows that in 2017, the retail sales and retail sales of air- Taiwan and 1987 billion yuan, respectively, year on year growth of 27.4% and 32.4% respectively, both in production and sales record highs.According to the forecast, 2017 air conditioner online market will account for more than 28% of retail sales.
In the summer of 2017, hot weather came earlier and the frequency of high frequency directly stimulated the consumption of air conditioners. "Report" shows that in April-July 2017, the retail sales of air conditioners in China exceeded 7 million sets for four consecutive months in April 2017, while the retail sales in July Even approaching 10 million units, an increase of more than 40% .As for the good reasons for 2017, experts believe that last year's real estate market rebound and consumption upgrade is also an important driving force.
Reminder: This year to increase production to be cautious
Liu Buchen, a senior observer in the appliance industry, said: "As 2017 is a major year for air conditioners, the market for air conditioners in 2017 will greatly exceed the expectation of the air-conditioning industry in 2017. In 2017, the sales volume was very much related to the small air-conditioning industry in previous years. Not particularly hot weather in the year, the growth rate will certainly slow down, at least a lot slower than in 2017. He reminded: do one thing for the air-conditioning business, not because the air-conditioning market in 2017 is very good, 2018 In large quantities to produce a huge inventory.
According to the analysis of AVC, in 2018, there is not much demand in the refrigerator market, and the operating costs of superposition enterprises will increase and the competition will intensify. In the future, competition in the industry will become a competition of overall strength. In 2018, SMEs still rely mainly on survival, It focuses on optimizing product mix, strengthening key markets and amplifying the advantages brought by differentiated products.