Although the debate on the future of OLED and QLED display technology is still not conclusive, but the big screen, high-end, intelligent is always the main direction of the development of color TV in the overall color TV industry in 2017 in the context of the overall 75-inch Large-size TV mainly shows another scene.
Yonhap news release on January 2, said that although the global television market as a whole doldrums, but the large screen, ultra-high definition TV sales have shown a leapfrog growth, represented by Samsung's color TV companies continue to force large-size TV, continuing to lead the market According to the latest data released by market research firm IHS Markit, the proportion of large-screen TVs in total sales of Samsung TVs has gradually increased from 3.2% in the first quarter of last year to 4.3% in the second quarter and further increased in the third quarter To 8.1%.
Data also show that in the third quarter of 2017, global sales of ultra-large screen TVs above 75 inches reached 290,800 units, up from 172,400 units in the first quarter, of which Samsung Electronics sold 151,800 units, leading the market with absolute superiority. Following the breakdown of Sony (79,700 units), LG Electronics (34,900 units) and Hisense (7,100 units), IHS Markit predicts that the global sales of oversize screen TVs will increase from 1,151,000 units last year to 1,696,000 units this year, and 2019 It will again increase to 2,274,000 units and 3,388,000 units in 2020 and 2020 respectively.
Panel prices accounted for 60-70% of the overall price of color TV, often the big screen is equal to the high end, will naturally bring higher price and gross margin, in the field of ultra-high-end television (price over $ 2500), 2017 In the third quarter, Samsung topped the market with 35.7% market share. Sony followed LG with 29.2% and 28.2% respectively.
In the domestic market, with 55-inch-based big-screen TV's rapid popularity, 75-inch TV with a larger size also contains great potential, as the supply of large-screen upstream panel companies in the large screen size competition is also the same Intense, December 20, the BOE world's first 10.5 put into operation, opened the panel business to expand to the next generation of high-level campaign prelude, in addition to the BOE, the future there will be seven 10.5-generation / 11-generation line gradually into mass production , 10.5 on behalf of the commissioning of the line is bound to lead the development of large screen.
According to AVC data, under the lead of 10.5G, it is estimated that the 75-inch super-large screen shipments will grow 86% YoY in 2018. As people's preference for large screens changes, super-large-screen TVs Take the trend of consumer upgrades wave ahead, and this trend will continue in the future and will affect the development trend of color TV industry.