Haier ranked No. 1 with 10.5% share of the brand, which is the 9th reelection of Haier in the world. Haier has become the first place for the globalization of Chinese home appliances through its manufacturing base and R & D center all over the world Brand any sun Dongsheng Xi Lu, Haier logo24 hours bathed in the sun's glory.
In addition, South Korean companies LG, Samsung ranked second, third, Whirlpool ranked fourth in the United States.
All figures in this article Source: Euromonitor International
In 2017, the global economy continued its moderate recovery, boosting consumer confidence and the market demand showed an expanding trend. As a result, most of the global brands showed steady growth over the same period of last year.
Among them, for the Chinese household electrical appliance enterprises, the steady rise of RMB exchange rate in 2017 and the pressure on raw material costs have all contributed to the continuous improvement of the export of China's home appliance industry.
In addition to the brand's overall share of nine consecutive years, the Chinese brand Haier also respectively 17.3%, 14.6%, 20.6%, 13.5% share, won the refrigerator, washing machine, freezer, wine cooler four categories in the global brand Share of NO.1.
Within one year, Haier introduced a variety of high-end refrigerators, such as full-area refrigerator and F + free-standing embedded refrigerators to meet the demand of consumers for consumer upgrades and took the lead in winning the market for appliance renewal.
LG refrigerator this year, a major move is the new refrigerator (except for single-door refrigerator and large-capacity commercial refrigerator) using its efficient silent refrigerator compressor.
Samsung, the same high-end home appliance brand from South Korea, followed LG. In view of 2017 headwinds in China, Samsung is investing heavily in India, but its market share dropped 0.1% from a year earlier.
Whirlpool is launching the Future Refrigerator in 2017. Now that the appliance industry is becoming more and more intelligent, it is worth noting how the 'big cake' of the Internet refrigerator market will be cut in the future.
In 2017, the main power point of washing machine is frequency conversion, zoning, large capacity, etc. In the traditional developed countries such as Europe and the United States and Southeast Asian countries, they all showed obvious high-end trend.In June 2017, Haier's high-end brand Casa Di Gemini Yun Sang washing machine set a local Chinese brand washing machine in Thailand the highest price.
South Korea's two major brands LG and Samsung washing machines are divided into two, three. Both are the main black technology, and all reflect the appearance of Korean products look good features.
Ranked fourth in the Whirlpool Group in 2017 to increase investment in the Chinese market, in November, the smart factory in Hefei officially put into operation, launching Ray drum washing machine and so on.
Haier second ahead super three times, and more than the last four and this one benefited from Haier freezer this year launched a series of wind cycle freezers and other industry first product, assigned to the new market cake; the other hand, Haier In the inherent stability of the market increased, for example, in 2017 Haier refrigerator in Nigeria for 12 consecutive years the market first!
Also worth mentioning is that in 2017 the United States Whirlpool overtake Frigidaire, ranked No. 3.
The ranking and share of each wine cooler brand changed greatly compared with the same period of last year, with the exception of Haier's share growth of 5% which ranked first, while the other four changed.
Last year, Sub-Zero, who finished 3-4, dropped out of the Top 5, with Frigidaire, who finished fifth last year, to No. 2.
And Haier's leading edge gradually expanded, which is not unrelated to the disruptive technology introduced by Haier: no compressors wine cooler (ie solid state cooling wine cooler), called 'Tesla appliances'.
From 'copy to China' to 'copy from China', the Chinese brand ranks first in the world for 9 times and China's household appliance ranks among the international stage, which is closely linked with the active efforts of China's home appliance enterprises in technological transformation and globalization in recent years, As early as 12 years ago, the "one man and one man" has now reached the "flowering result" one after another in the world. It has also taken the lead in the smart home field and launched the world's first Haier smart home with interoperability into the smart home 3.0 phase.