Looking back at the upcoming 2017, which year has never been so dramatic in China's color TV industry? As the overall sales decline slightly, a tide of consumer escalation sweeping across the country is reversing the trend in the color TV industry: as a high-end representative OLED TV emerged in a sudden, the annual compound growth rate is expected to reach 100%, becoming the industry's highest growth rate of new product categories.
Technology giants competing betting OLED technology
With the improvement of the upstream and downstream industry chain and the constant maturity of the technology, OLED has become the new darling of major technology giants.In September this year, hanging on to the global consumer appetite Apple's 10th Anniversary Edition IPhone X officially released, and this phone The reason why the concern is one of the most important reason is the use of the OLED screen.Samsung's latest flagship mobile phone S8, also uses the OLED full screen.Compared with the traditional mobile phone LCD screen, OLED can not only make the product Thinner and more colorful than the traditional LCD screen.Mobile phone giants have flagship product equipped with this 'future display technology', but also quickly promote the popularization of consumer education OLED market.
OLED TV market is developing rapidly
A similar situation is also staged in the color TV industry.In the past few years, although many brands to promote OLED TV, but its market penetration has been unsatisfactory until 2017, had introduced the world's first OLED TV brand - Sony's strong Return to the real situation can be changed.Sony using OLED dark field, color gamut, dynamic display effects and other aspects of the innate advantages, the fundamental release of the potential OLED, this year's flagship OLED product A1, but also allow consumers to intuitive Feel the difference of 'future technology', so once listed, they occupy the domestic OLED market share of more than 30%, 65-inch A1 more stable top OLED TV sales charts.
From the brand lineup, in early 2016, only five OLED TV manufacturers worldwide, and by 2017, with the re-entry of Sony's "Black Technology" Sony also led the overall OLED camp to flourish.In addition to Germany Meizi, Denmark, Bnag & Olufsen and other niche high-end brands, Skyworth, Konka, Changhong and other domestic brands are also competing against force OLED TV, the emerging brands and products behind, but also accelerated the consumer from the recognition of OLED technology Known recognition of rapid change.In short, a golden age belongs to the OLED television has come.
From the product form point of view, OLED technical advantages with the body, but also fully expand the physical form of display products, from Sony's "screen sound field technology" to LG's "Wallpaper TV" to Skyworth and other brands of technology to follow ... without leaving consumers to see more subversion of traditional products and innovative experience to Sony A1, for example, take full advantage of the characteristics of OLED flexible display, innovative voice through the screen to provide users with any previous products are difficult Realize the 'picture and sound combination' experience.
From the sales point of view, in the Chinese color TV market experienced the roller coaster-like development, OLED TV is set out a beautiful up line.According to AVI cloud AVC monitoring data show that in 2017, OLED TV retail scale Month maintained a high growth rate, up more than 100% year on year up to 7 months, of which more 239% increase in October.At the same time, Albatron cloud also predicts that in 2018 OLED TV will continue the strong gains, only China The sales volume of the market is expected to increase by 300%, greatly exceeding the sales of laser TVs and QLED TVs and becoming the biggest winner of color TV high-end consumer market.
2018 CES looks forward to more disruptive OLED products come out
With the launch of the flagship products such as the Sony A1 and the Apple iPhone X, the 'full-blown OLED' has become the undisputable fact that OLED will bring more innovative products to us in 2018? OLED TV giant which will stabilize its leading position in this golden age? And whether there will be similar to the Sony A1's 'screen sound field technology', 'picture and sound unity' subvert the traditional black technology or audio-visual experience available In a few days, 2018 CES war is about to kick off, all this mystery, let us wait and see!
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