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On the night of February 26, 1984, at 7:25 p.m., CCTV interrupted the international news being broadcast and temporarily interrupted the announcement of the Central Government about affirming the reform spirit of Buxinsheng. That is the most brilliant moment in his life. 
January 1934, Step Xin was born in Qiantang Estuary Haiyan a tailor family. Step home tailor shop was famous in the local area, but Bu Xin was 9 years old, his father died, fell from the family Road .Bin Xinsheng 11 years old to primary school, he frail but active, without telling his mother to go swimming in the river, the road Roll hoops on stilts, like to play football; arts aspects of the step Xin students is also a small hand, will play drums, art competition took the first place, can use the harmonica to blow more than 100 songs. Step Xin students dropped out of school followed cousin learn tailoring craft.He is clever and studious, first-class technology, the town has a head and face, like looking for him to make clothes, festivals, step Xin often work overtime to late night. In her spare time, Bu Xinsheng most likes to read "How Steel is Made," and he feels that Paul's hardworking and stubborn character is similar to his own, which is quite consistent with his evaluation of his mother: hard life and personality Strong. In 1956, the state engaged in a "public-private partnership" and the Rongchang tailor shop at this house cooperated. The 22-year-old tailor became the head of Wuyuan Sewing Cooperative and was transferred to Anji County Post Office two years later Xiao Feng branch, until 1962, before returning to Red Star Garment (sea salt shirt factory predecessor) to do cutting master. ▲ 1958 in Wuyuan sewing cooperatives Step Xin students According to Lin Jianqiang, who had known Beixinsheng in his early years, he recalled that at the beginning of the 1970s, he had shown a very personal nature: courageous, savvy, and versatile, with a strong sense of subjectiveness. He considered "unreasonable" Even the boss, dared to confront him. "Impressed him, this little man, dressed in exquisite lean man, waved his arm constantly in his speech. Step Xinsheng at this time, has dared to think that the maverick, became the controversial figures in the factory. Red Star clothing company is a county collective enterprises, no improvement in the development of more than 10 years. Inflexible, raising a lot of idiots .Step Xinsheng not to see, when the director of the workshop, he put forward suggestions: more work, to reward the wages .This was whimsical at the time, and even a little 'tyrannical', naturally not Leadership adoption. In 1979, BuXinSheng, a prominent employee in the business, became the deputy factory manager responsible for the production of the Haiyan Blouse Factory, and was promoted to factory director two years later.He finally figured out how to reform the reform measures and finally put them into practice. The director of the day is even harder .Bsixinsheng took over the shirt factory, the whole factory fixed assets only 20,000 yuan, the annual profit of 5,000 yuan, can not send the old worker's pension. Production does not increase, step Xin students feel that 'big pot' engage in ghosts. Do a little less dry, who is willing to work hard? At that time Anhui Fengyang and other places of rural land contract responsibility system has been successful, He was active in learning and soon launched a drastic reform measures. First, learn from the contract responsibility system of land contract-based production, the implementation of the co-payment system. How many shirts to do, how much money, 'real super real prize, actually owe real compensation, not capped, under the guarantee'. 'Big pot' rigid system Was smashed, some skilled apprentice got the overbudding prize, production enthusiasm greatly improved; the second is the reform of the labor welfare system .Social staff sick, he personally verified false articles, only four corners of the day cost of living, eradicating the prevalence of The third is smashed the 'iron rice bowl' of the employment system, the provisions of a serious impact on the production order, repeated not teach those who remove the name, regardless of product quality, bad name removal. Despite the technical background of production in charge of production, step Xinsheng also quite mind-set sales.Former shirt factory main business is foundry, produced to the United States and Japan shirts, also done Arab gowns.But Xin believes that the OEM Profits too thin, 'hungry hungry, hair can not hair' and he decided to 'create a brand', set a brand price will be able to set. As early as 1974, Step Xinsheng took people to the shirt factory in Shanghai to visit and study, the development direction of the garment factory at a time when Jiangsu and Zhejiang is still a blank shirt business.Managed in the shirt factory, step Xin students sent resident Shanghai, Shanghai shirt style, pattern changes, design your own brand. ShuangYan 'brand shirt was first played out. In 1980, ShuangYan successfully broke into the fashion forefront of Greater Shanghai and thus radiated more than 20 provinces and cities nationwide. Purchasing agents in Shanghai all over the country went to Haiyan to see Since then, the same brand from the sea salt 'San Mao' brand children's shirts and 'Tang' brand men's shirts also opened the market situation. Foreign clothing into the Shanghai market, step Xinsheng shirt factory is the first.In order to seize the commanding heights of clothing sales, step Xinsheng played a signboard in Shanghai.At that time Huaihai Road People's Square only three large neon signs, one is Sanyo Electric, one is China toothpaste, there is a 'double Yan' shirt.And from Shanghai train can be seen everywhere along the Haiyan shirt factory ads.In order to expand sales, the shirt factory also held an ordering each year, Fairs. According to Xin Xinsheng old age memories, he was out of dozens of collective enterprises in the country first: for example, engage in business purposes first in the country, the spirit of governing the plant first in the country, engage in factories in Changqing factory clothes song first ... But above all, it took the lead to break the pot and abolish egalitarianism. But at that time he did not know that this is called 'reform.' It was not until 1983, for the first time, that Mr. Bu Xin saw himself in the newspaper as a 'reformer.' He felt the word was fresh, and for his move he had been described in his native dialect as' '. Looking back three decades, step Xin students old and new too much. He set up the nation's first factory to do fashion show team, as a 'live advertising' debut at the trade show and was invited to perform special performances in the Beijing Hotel, National Palace of Culture, caused a sensation; he design factory logo, making factory emblem, uniform factory Clothes, compose the factory song, held an annual plant celebrations; he spent thousands of plants in the factory planting six cypresses, in order to receive foreign guests engaged in 150 square meters of modern automatic reception room. Every year, the factory organizes to look at the ordering meeting. Buxinsheng rented five cars from Shanghai and departed from Shanghai, Hangzhou and other places to the airport, railway stations and terminals to pick and deliver customers. The saloon was very conspicuous in the county seat. At that time, Haiyan The county government has only one Beijing jeep; to Xinjiang to look like the order, according to the routine by train back and forth for half a month, said Xin Xinsheng can not afford to delay, so change the plane, three days to complete the task. The shirt factory to receive customers to be on the three dishes and one soup, now seems inevitably shabby, was far exceeded the reception standards.A certain step Xin Cup brewed green tea reception to inspect the leadership of the other big poker table: buy tea from the Where did you come from ?! Although Hospitality came from the factory to sell more than the cost of the corner, but at the time, strictly speaking, still unsubstantiated .Bin Xinsheng's attitude is that 'red tape legal and unreasonable, so I have to break it. 'In a situation that is fraught with obstacles around the world, he can not imagine being in such a situation. Complacent letter over the sky, saying he 'capitalist than the capitalists'. But Xinsheng Do not care: This is for business development, corporate image which is not a customer? No customer orders? He said he really want to bear: Big deal to do tailor . The biggest controversy was whether he broke the big pot and smashed his rice bowl.Sixinsheng dismissed the workers, scrutinized the counterfeit articles, cut down one-third of the executives to enrich the production line, and was scolded as 'capitalists holding whips' . In 1982, a deputy secretary of the county wrote a note to bring him a child, step Xin students a look: 'Labor welfare, fixed-wage national red paper requirements, to change back.' He torn the spot on the spot, 'What change go back, the wages can not send you to send?' Xinhua News Agency Xinhua News Agency reported that "step Xinsheng 's internal and external view", may be relatively accurate description of his current situation and style: the next - not afraid of the masses noisy; right - not afraid of false pressure of leadership; external - Not afraid of social gossip; Domestic - regardless of relatives and friends to discourage many times, the authoritarian and tough Stephenson really like a dictator, his approach is summed up in two points: First, the factory manager to say Count ', the second is' let entrepreneurs as factory director'. Inside and outside in the end offended in the end how many people, Bu Xin raw countless, but the iron fist reform effect for all to see, the enthusiasm of the production was mobilized, enterprises benefit from getting better and better.According to << Haiyan Shi Zhi >> records, 1983, Haiyan Blouse Factory produced more than 1 million shirts, industrial output value reached 10,285,800 yuan, profit 588,000 yuan, the national tax paid 495,000 yuan, respectively, than the pre-reform 1978 increased 4.3 times, 4.2 times and 2.6 times. Haiyan shirt factory thus became the first output value of Haiyan over 10 million yuan of enterprises, but also the largest professional shirt factory in Zhejiang Province. Enterprises bigger, step Xinsheng controversial director also caused concern.April 26, 1983, "Zhejiang Daily" to "Entrepreneur Song" as the subject of the step Xinsheng was reported, the article accounted for The whole second edition, the keynote is to the reformer's affirmation and compliment, which is also the first time that Mr. Xinsheng heard about 'reform'. In September of that year, Tongbao Xin, a reporter from Xinhua News Agency's Zhejiang Branch, learned of the story of Step Xin and was keenly aware that it was a topic figure. He quickly went into the factory to interview and obtained a large amount of first-hand materials, of course, judging from both sides. Tong Bao root feel a little sensitive, should not be made public. An investigation report titled "A Creative Director" was released on November 5 in the form of "domestic dynamic sampling." This is the next highest level of Xinhua News Agency internal control, mainly for the leaders of the provincial and ministerial level. The internal reference aroused the concern of the then state leader Hu Yaobang. He wrote down the following: "The spirit of emancipating the mind, boldly reforming and innovating hard at the director of the Haiyan County shirt factory is worthy of promotion. For those who work in a loose and long-term position as an outsider To be one day a monk hit a bell of business leaders speaking, step Xinsheng experience should be a good medicine to cure. After 10 days, the internal reference was rewritten into a long message and a thorough communication was sent to the whole country, and the press's editor's note was precisely this instruction from Hu Yaobang, for a time all the front pages of the country were occupied by Buxinsheng. Things went on a dramatic turnaround. Burson-Marsteller dismissed the job as chairman of the union with a consistent and authoritarian style for a time, causing an uproar. The Workers' Daily made an internal reference in this regard, listing 14 new items including Stephanie Hsieh, Guilt. Hu Yaobang internal reference again caused attention, he made instructions, ordered the Xinhua community with the Zhejiang Provincial Party Committee for further investigation.The results of the survey confirmed that the step Xinsheng, said the reform needs to be bold and innovative people to promote these people run Wharf, dare to be courageous, but there is one or the same problems, they should not be demanding. Hu Yaobang made the third written comment on the investigation report: 'We should seize this living example of guiding people to go up and educate the cadres on the party's line, principles and policies since the Third Plenary Session of the 11th Central Government, unify their thinking and promote economic construction and integration Party work. Be so set as 'example', step Xin students do not want to go red. Step Xinsheng quickly became a man of position. On February 26, 1984, Xinhua News Agency re-issued the draft for a second time and vigorously promoted the pace of reform and innovation of Buxinsheng. On the night of the same day, CCTV interrupted the international news being broadcast and broadcast the news of the central government affirming the reform spirit of Buxinsheng . 'The craze to learn from Bu Xin was swept across the country for an instant. From March 9 to April 15, 1984, only Xinhua News Agency dispatched 27 articles on Bu Xin Sheng, totaling more than 30,000 words. According to statistics, The number of state leaders and step-Xin Sheng appearing in the "People's Daily" was second only to Lei Feng until then. 'Made God' campaign thus vigorously launched. In 1984 May, by the time appointed chairman of the CPPCC National Committee Deng Yingchao nomination, Bu Xin was added to the Sixth CPPCC National Committee members; he used cloth scissors income Chinese history museums; throughout the country's administrative agencies, enterprises and even Art groups have invited Mr. Xinsheng to give lectures and introduce his experiences. Mr. Xinsheng was also named one of the top ten news people in China in 1984. Step Xinsheng red-hot at the time, now than the Ma-worse. The visitors came to Yancheng every day, and according to Xin Xinsheng's memory, traveling reports and reception of visitors at that time had become his main work. Due to lack of skill, relevant departments stipulated that only visitors of departmental bureau level or above could see To step Xin students, others can only be organized to listen to the collective recording report. In the future, Lu Guanqiu, the business community, was nearly able to listen to the recording almost when he just made a mortgage contract with the seedlings of over 20,000 yuan, carrying the People's Daily newspaper from Xiaoshan to Haiyan, , Unexpectedly because the level was not enough security was stopped at the door.Finally rely on the "Zhejiang Daily" reporter Zhou Rongxin introduction, it was 15 minutes of valuable exchange time. Zong Qinghou, the founder of Wahaha Group, once recalled that when he was just starting his own business, he had been a hot person. Many people were lining up to meet him and I was just a pioneer and could not turn around. Despite the failure to meet her, the reform story of Bu Xin and his series of 'reform aphorisms' were still vivid and enlightenment lessons for countless self-employed private enterprises. 'On the calculation of the monthly settlement, the real super-real prize, the actual owe real pay, reward gifted and punished' principle of distribution, 'I have no people, I have created, people rush to me' approach to production, 'production is important, Management should be strict 'management thinking,' eating by brand can pass on, rely on the relationship to eat to collapse ',' who hit my brand, I hit who's rice bowl 'business ideas, these simple and very straightforward , Many enterprises hang up as a slogan. In 1984, He Zhaofeng, chairman of Hong Kong Dongchang Shipping, met with Stephenson in Shanghai and invited him to start a business in Hong Kong, expressing his willingness to provide capital, plant and equipment. I will promise for personal gain, but I can not go because now I do not belong to me personally. That time, Step Xin students have drawn equal sign with the reform. He repeatedly said to the visitors: I am the director of reform and the central government affirmed it.Supporting me is to support the reform, against me is to oppose the reform.He is not so arrogant as he was caught in the media frenzy at this point, no choice, just as he To He Zhaofeng said: 'I want to take charge of Comrade Hu Yaobang from the Central Government. I am responsible to nearly a thousand workers in the whole factory.' In the same year, 'Step Xin Sheng Hot' was undoubtedly a special context for a specific era: a great success of rural household contract responsibility system, the focus of the reform needs to be transferred to the city.But to expand the autonomy of enterprises, the implementation of plant In the process of long responsibility system, chaos followed, the economy overheated rapidly and the Central Government started a severe crackdown on crimes in the economic field. The reform was at an impasse. Rampage step Xinsheng, accidentally and inevitably became a broken person, many years later, Bu Xin said that the times have chosen themselves. In 1984, Step Xin Sheng boarded the altar.This year, but also from the peak of his fall. This year, the suit market booming, many enterprises across the country have started the production of suits.A county in charge of a request Haiyan shirt factory also launched a 30,000 sets of the size of the suit production line. Step Xin students pushed again and again, but in the end, taking into account the Secretary will 'erase the face', then nodded his promise .As a result of the other requirements of the scale from 30,000 to 60,000 sets .Want to '60,000 sets of reports sent to the province, in charge After reading the director of the province's factory said: Step Xinsheng is the national model, to be done on the largest. Step Xin students asked: What is the largest? Leadership A: 300,000 sets. Without any market research or appraisal, the scale of the production line has been upgraded from 30,000 to 300,000, and the budget of 180,000 U.S. dollars has also become 800,000 U.S. dollars. Soon after, a 6,000-square-meter suit building broke ground and, despite the support of the state's foreign exchange, it remained a bottomless pit for the sea salt shirt factory, which had only 500,000 fixed assets at the time. After the factory is already a negative asset; built, the debt up to 800,000 US dollars. Beam halo step Xinsheng not initially aware of the crisis. In March 1985, with the successful reformer's attitude, he also acquired 130,000 ties at the Shanghai Luoyang tie factory to help each other 'solve the difficulties.' At this time, he also overstocked more than 100,000 A year later, due to the inability to pay, Haiyan shirt factory was sued in court, and finally the factory truck was taken away by the court to pay the debt. The bigger crisis is that due to the cyclical recession in the domestic consumer market, the suit market has shrunk dramatically. The production line of Buxinsheng has not yet been completed, and the suits in the country are over and the suits produced are not sold at all. Declared that all Wuyuan town residents, as long as the 1000 invested, you can enter the shirt factory as a worker, while those suits last resort only cheap sales, for a time, selling vegetables in the town hawkers are also put on suits. In 1986, the head of the province's two light rooms called 'suit hot' is over, requiring the production line dismounted .Bushen students will insist on two years, until the 'suit hot' to regain market a comeback. , Step Xin students were sent to Zhejiang University 'learning to learn' by the head of the county two light industrial company acting director. This winter, step Xin students in Zhejiang University wrote a review of lessons from the hits, a few of which are: the tiger blowing wind, the villain took the opportunity to put the cold arrow; from the wave of waves, the pseudo-chaos in the fishing of straw. March 1987, step Xinsheng was asked to go back to the factory to clean up the mess. At this point, the suit line plant, equipment has been sold, some of the factory technicians were let go, corporate debt .He later, he set a military order: to In my 3 years, I want to make the Haiyan Blouse Plant back to life, to take off again .In order to find a sense of Revival, Beixinsheng quit smoking, said: The factory situation is not improved, I will not smoke. On January 13, the following year, Step Xinsheng signed a contract with a company in Xiamen and estimated that the tax revenue and income would be 1.6 million yuan, which could offset half of the losses of the whole plant. He was relieved and took the first piece of military order smoke. Never mind, two days early in the morning, Step Xin Sheng heard from Central Radio that he was dismissed. He once again boarded the "People's Daily" front page, but this time the title is: "brutal tyranny, taboo treatment." Step Xin students were dismissed. After being dismissed, Step Xin students tears away from the sea salt, north venture. This stubborn man of the moment, then even travel expenses are very difficult, can only rely on relatives and friends funded. He subsequently managed to run enterprises in Beijing, Panjin and Qinhuangdao in an attempt to make a comeback.He chose those factories that went bankrupt quickly and said that I was going to fight. In Beijing, Buxinsheng turned a children's clothing factory into a shirt factory and set up a brand of 'Campbell Road.' In Panjin, Liaoning, he produced 'Apollo' shirts widely sought after. In July 1993, Named after Qinhuangdao step Xinsheng garment company appeared in the Bohai Sea coast. The process of preparing a garment company is extremely difficult, capital shortage, lack of personnel, Bu Xin Xinsheng this rushing around, suffering from the cold, he also had three south, organizing experts in product packaging design and brand positioning.Reportedly, to build At the beginning of the factory, step Xin students stood in front of the factory 20 minutes in advance every day, smiling to meet the working staff, the same with the sea salt shirt factory. September 4, 2001, step Xin students due to tumor excision of the kidneys, spleen, he decided to retire, and then settled in Shanghai, refused to return hometown sea salt, with endless bitterness, he could not touch. When interviewed that year, his reporter Zhou Rongxin said that there was a deep knot in the heart of Step Xin students. When the government drew up the expansion in that year, it was a problem but all blame him on him and did not give him any hindsight Dignity. When he was interviewed in his later years, Bu Xinsheng was often asked about the issue of "suits and horses," and he firmly said that the mistake of launching the suits was artificially made and that I did not have any disappointment and did not fail. That's some people's feverish failure. His tone is quite plaintive: I do not want to engage in suits, while calling me to engage in small engagements, while calling me to engage in the country's largest, and finally get 'insolvent' business reform is inseparable from the environment provided by the government, it is Government and enterprise led to the failure of the suit item. Li Yining, a famous economist, talked about the starting of Xin Xinsheng. He said that the growth of market-oriented enterprises must be based on the premise that property rights are clear. Otherwise, even a talented entrepreneur will still be hard at work. One of the numerous examples. Regardless of its success or failure, this vanguard of strikes in the tide of economic reform has left a tremendous wealth of experience to Chinese enterprises and entrepreneurs. Wu Xiaobo, a financial writer, said: "Without the courage and courage to step into this generation, there is no entrepreneur below, nor the wealthiest man born." Ma Shengli, the contractor of state-owned enterprises, declared: "I am Learned the story of Step Xinsheng to reform. 'Feng Chun-young founder Baogen believes that the greatest contribution to the step Xinsheng,' tell you there is a mine there, there are whirlpool, go around. ' Later Lu Guanqiu deep friendship, you always remember that Step Xinsheng told myself that phrase: 'We rely on set up factories to eat, from this point, really worthless.' By the end of 2013, Step Xin had a cancer recurrence, and before his major surgery, he called his friend and his loved ones around, leaving two letters. A style with a typical step Xinsheng style: all the consequences of surgery by myself, family and friends may not have the slightest disrespect to the doctor! Another letter is written to Haiyan County: his own paintings, letters and other items, all Donate to the Haiyan county government. Drift more than 20 years, his hometown sea salt is his pain, but also his thought of lethargy. Bixin Sheng, who had survived the major operation, returned to Haiyan to settle in June 2014 and, in accordance with his promise, donated all the precious calligraphy and painting, stamps, certificates, letters and daily necessities to the local government. One of the calligraphies , In the eighties of last century sold 300000 dollars, and Bu Xin's life in his later years, not rich. ▲ Kennedy Lin / photo According to an interview with reporters who rechecked Xinsheng memories, after the operation of Step Xinsheng is still dancing, spirited, loud voice.And in the impression of a friend Lin Jianqiang, even to a very bad moment, an old friend to visit, Step Xin students also insisted discharge home reception, and put on white shirt, suit, but also tie, maintain a consistent neat and decent. At 6:30 am on June 6, 2015, 81-year-old Buxinsheng passed away in his hometown of Jiaxing Haiyan, a pioneer who used a pair of scissors to cut off the curtain of the reform of China's urban economic system and has since witnessed his legendary ups and downs home. In the last moments of his life, he selected himself a lake-blue shirt, a blue tie and a suit, and was afraid that his son would not play well in his tie. As soon as he stepped forward, he would have to leave this infinitely passionate and indefinable sadness , Giving him a world of great humiliation and great humiliation.
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