Samsung Electronics will set the 2018 smartphone production target of 320 million, despite the Chinese mobile phone Corps Mad Chase, the New year Samsung will remain the world's smartphone industry's first throne, as the primary goal. Korean media electronics News, citing industry news, pointed out that the 2018 Samsung mobile device production targets for 320 million smartphones, functional mobile phone 40 million, tablets and wearable devices are 20 million units and 5 million, biography of Samsung has been the cause of production plans, Submit to the relevant manufacturers for reference, expect the major partners to work together to achieve the goal. Samsung, which set its smartphone production target at 320 million in 2018, shows Samsung is still planning to keep up the global smartphone market, compared with its biggest rival, Apple and Huawei, with 1 years of handset sales of more than 200 million and more than 100 million. If the Samsung plan, coupled with not too much accident, Samsung will be able to win the global smartphone champions throne in 2018. Compared with 2017, Samsung's 2018 smartphone sales target did not appear to have grown significantly, which also suggests that Samsung itself may be cautious and conservative in its approach to the 2018 smartphone production and sales. Looking back 2017 years, Samsung smartphone shipments to 320 million, if this as a reference basis for the 2018 Samsung smartphone sales target, in fact, may be similar to 2017, which is in fact also with the global smartphone has entered a stasis of the same vein. Over the past few years, the global smartphone has a growth rate of up to two, but from 2016 onwards, double-digit growth rate fell to single-digit, the market competition is not only more intense, big growth fear no longer see. For the Samsung IM Department, sales or shipments are not the biggest focus, how to enhance the proportion of higher-order products and benefits, Samsung is trying to strengthen the primary strategic goal. For example, whether the Galaxy S and Galaxy Note two series of new products can have a bright eye sales performance, as well as folding smart phones and other new types of mobile devices can be successful debut, will affect the 2018 Samsung smartphone business success or failure. Korean media et News further pointed out that, from the 2018 Samsung set up the total number of mobile devices, the smartphone 320 million although not much change than 2017, but still can be observed, the rise of smartphones and tablets, functional mobile phone decline in the trend; Of these, smartphones account for 84% of all devices and 88% of mobile phones. In other words, the future Samsung IM department performance, will be highly affected by smartphone sales.
