According to the survey, the revenue of smart phone chips by MediaTek during the third quarter of 2017 was 10% lower than that of the same period of 2016 and its revenue share dropped to 14% from 18% a year ago, of which, low-end products Facing the fierce competition between Qualcomm and Spreadtrum respectively.Although MediaTek entered the supply chain of the Samsung Galaxy J series smartphones by the end of 2016, the expansion of the Samsung J series smartphones using homemade Exynos chips coupled with Spreadtrum's low-cost market grab The case, let MediaTek under pressure.
However, MediaTek's high gross margins and the Helio chips, which make up more than 15% of the company's smartphone chip shipments, are still expected to push SoC ASP higher in the next few quarters and directly challenge the leading Qualcomm 600 series. After Qualcomm adopted the Chinese handset brands such as OPPO, vivo and Xiaomi, smart chip shipments in the third quarter to nearly $ 300 to $ 400 were almost double those of a year ago.However, high-end smartphones Handset chip shipments have shown a decline, mainly in the Apple, Samsung and Huawei adopted the impact of vertical integration strategy.
In contrast, Hisilicon's HiSilicon chip shipments grew 42% over the same period of 2016, making it the second-fastest-growing mobile chip maker in the quarter, second only to Samsung, mainly due to the earlier base period Low relationship because HiSilicon, although a wholly owned subsidiary of Huawei, but its launch of the Kirin (Kirin) product line, has just recently been applied to Huawei's own smart phone, making the market share has risen dramatically.