Other key findings in the report include: • Reliance Jio delivered more data than any other mobile operator in the world within the first six months of its launch, but its devastating impact on the market meant that the traffic growth was difficult to make profit. The traffic package accelerated the growth of data traffic in China and recorded an increase of 166% in Q3 2017 with a healthy rebound in both service revenue and EBITDA. • As of the end of September, 8 million users of Vodafone were using Passes, generating ARPU and usage Positive impact: In the past two years, traffic in Europe has increased by 2.6 times and operating costs have been basically stable.
Phil Kendall, Strategy Analytics report author and director of strategy research at service operators, commented: "It is encouraging to see more and more operators come up with success stories for unlimited traffic packages or for specific business fixed-price pricing for revenue and profit growth. The unveiling of China Unicom's unlimited package and its success with the local Internet giant underscored the importance of working with content providers to increase the value of data packages. '
Susan Welsh de Grimaldo, director of strategic research at Strategy Analytics service providers, added: 'Operators need to evaluate their market environment and customer segmentation priorities when considering an unlimited traffic package and we applaud Vodafone's strategy for focusing on Europe More targeted segments provide services that address the discrete needs of these segments for information, music and video services. '