As part of the invention of Near Field Communication (NFC) technology, NXP Semiconductors (NXP) is pleased to announce its agreement with Hasbro, the global gaming and entertainment company (NASDAQ: HAS) and video game developer Harmonix Music Systems to integrate NFC technology into DROPMIX.DROPMIX is a fast paced remix game where players simply connect to the game board by downloading a free app, And put the card embedded in the NFC chip, you can use the hot songs to create a unique mix of effects.
The physical cards used in the DROPMIX games were jointly developed by Paragon ID (groundbreaking manufacturing method developed by NXP). The game has the dual experience of both physical games and digital games. Players can explore new music in new ways with their favorite musicians and works When the DROPMIX card is placed in the mix groove, the board immediately begins playing the appropriate part of the song recorded by the card (bass, beats, loops, or vocals.) The board reads up to five DROPMIX cards at a time, moving "With NXP, the inventor and market leader in NFC technology, Brian Chapman, head of design and development at Hasbro, said the application's proprietary software works seamlessly with the music stored on all cards to create a unique mix. Treasure previously considered the introduction of NFC technology products, hope to bring DROPMIX game this new interactive experience, and naturally with the company to establish a partnership. 'DROPMIX card collection of popular music around the world, diverse styles, Including popular, rhythm and blues, dance music, indie music, country music, rock and hip hop, players can pass An unexpected way to go with music. The game introduces a new way of playing games - players use these cards to collect, discover and match their favorite music tracks. NXP's complete end-to-end NFC solutions, including NFC readers and Chip two parts) is the technical core of the game, the key reason why the game board can quickly and reliably read the card, the key lies in the technology.
Rafael Sotomayor, NXP's vice president and general manager of Secure Transaction and Identity Services, said: "This new use case of NFC gives NXP more confidence to bring this technology to every corner of the globe and we see that this technology From other familiar applications such as smart phones and smart cards, we are gradually entering other areas such as smart toys, smart clothing, and consumer interaction for smart packaging, etc. NXP's team has expertise in NFC readers and tag ICs The strength and simplicity of the development integration makes it easy for entertainment companies, manufacturers, or professional service professionals to provide users with a secure, intuitive and 'touch-and-connect' interactive experience in an increasingly interconnected world. "For game makers , NXP's NFC technology makes it easy and affordable to bring new services, accessories and experiences to toys and gaming customers.
Bertrand Brault, vice president of marketing and business development at Paragon ID, said: 'NFC technology has a tremendous business opportunity in gaming and gamers are now reaping the benefits of NFC technology, and NXP has long been a key technology leader, and both of us The success of DROPMIX, a music game, has fully demonstrated our cooperation philosophy and demonstrated the innovative potential of NFC technology.
At the show, Hasselblad's limited edition DROPMIX card will debut at CES with a limited number of visitors to the show for sale on the 80th edition of the Transformers animation show. CES 2018 Held in Las Vegas from January 9 to January 12, visitors can also visit the NXP booth, CP-25, to experience DROPMIX and create the ultimate mix.