Dragon flag IPO once again be rejected, millet shares become one of the reasons for the failure;

1, dragon flag IPO application once again, Millet shares become one of the reasons for the failure; 2, set state failure to see the smart phone market this year, Huawei is trying to reach 200 million Taiwan goal a bit difficult; 3, Huawei successfully entered the U.S. market to cross this Three Kau children; 4, Chuan Cheng will be fully responsible for the Lenovo intelligent terminal business ZUK revival is expected? 5, deep financial dilemma cool, what stand by 2018 ?, vivo new machine X20Plus UD exposure! Or global The first in-screen fingerprint phone; 7, consumer cell phone brand loyalty ranking Huawei topped the list;

Set micro-grid launch micro-channel IC WeChat public number: 'Daily IC', real-time release of major news, every day IC, every day set of micro-network, micro-into a!

1, dragon flag IPO application once again, millet shares into one of the reasons for the failure;

(January 3), the SFC issuance examination committee will review the 2018 IPO will be the first batch of companies, including the promotion of millet Meizu mobile phone brands such as the rise of Shanghai Long flag Technology Co., Ltd. According to set micro-network from the SFC's latest news was informed that the dragon flag IPO will be passed.

For Longqi Technology IPO is not the reason, the SFC feedback that Dragon Technology involved in the spin-off Singapore companies; related party transactions during the reporting period, the client millet for the company's shareholders; low margins and customer default, etc. Reason rejected.

Over the past few years, with the ever-increasing competition among handset brand manufacturers and the evolution of smartphones, R & D and design, technological innovation and product quality of ODM products have put forward higher requirements. The domestic ODM manufacturers Wentai Technology, Longqi Technology , Tian Long Mobile, Germany King Electronics, etc. have planning the listing of the road, with the help of capital power to promote ODM manufacturers move forward; but ODM manufacturers due to performance-driven focus and related parties and other factors, the listing of the road often twists and turns.

Second is not, gross profit below the industry average

As a mobile terminal design and manufacturing service provider, Long Banner provides mobile terminal design solutions and production services. The products include smart and non-smart mobile terminal devices, including wireless network cards, feature phones, smartphones and tablets.

According to Longqi Technology IPO prospectus, this IPO plans to raise funds of 427 million yuan, mainly for the annual output of 4 million smartphones and 1 million tablet PC industrialization projects, research and development center construction projects, overseas marketing network construction projects, Information management system construction projects.

Dragon flag science and technology, said the company raised funds to raise investment projects is based on the company's development strategy formulated by the implementation of investment projects to raise funds is conducive to further expand the service scale, reduce operating costs, improve research and development strength, enhance the company's core competitiveness, New markets and market risk and other aspects of great significance.

However, in the first audit of the SFC in 2018, the IPO examination of Longqi Technology will have been canceled and the project to be raised will be stopped.

In fact, as early as 2015, Long flag technology IPO will ever have been, then Dragon flag IPO IPO once again, what are the reasons?

Prospectus disclosed that during the reporting period, Longqi achieved revenue of RMB6,894 million, RMB8,157 million, RMB8,345 million and RMB3,484 million in 2014-2016 and January-June 2017 respectively. Net profit for the same period was RMB168 million, 168 million yuan, 138 million yuan and 25.1195 million yuan, of which net profit in 2016 fell by 17.85%.

The data also showed that the gross profit margin of Longqi Technologies was 6.48%, 6.53%, 6.35% and 7.57% respectively in the period of 2014-2016 and January-June 2017, which was very poor among comparable companies in the same industry. It is understood that Longqi The average gross profit margin of comparable companies in the same technology sector was 12.7%, 11.55%, 14.5% and 13.19% respectively, of which Tianlong Mobile was 18.75%, 18.5%, 25.41% and 24.75% respectively.

It is worth noting that the book value of inventories of the Company was RMB583 million, RMB626 million, RMB544 million and RMB592 million respectively at the end of 2014 - 2016 and the end of June 2017. During the reporting period, Longqi had five orders that could not be fulfilled The amount involved in the profit and loss amounted to USD 95,000, RMB 1,279,800, 1,892,400, 778,800 and 1,136,000 respectively.

All along, Dragon flagship revenue-driven mainly by the smart phone and tablet business, however, during the reporting period, the proportion of smart phone revenue continued to decline, the proportion of Tablet PC business also showed a downward trend.

The SFC also said in its feedback that the IPO was also involved in spin-off of Dragon Flag Technology Singapore Co., Ltd. Dragon Flag, a predecessor of Long Flag Limited, was limited to setting up a Singapore-listed red chip structure in August 2004 and passed in May 2005 Longqi Holdings Singapore to achieve the market, in September 2014, Longqi Holdings indirectly through the transfer of shares of Longqi Limited Longqi spin-off.

Millet holding 20% ​​of the shares, spearheads related transactions millet

In 2015, millet was incorporated into Longqi Technology with a shareholding of 20%. Connected transactions with Longqi Technology continued to increase as Galaxy entered the market. The revenue from January to June 2017 reached 12.20%, representing Dragon flag technology second largest customer.

Public information shows that in terms of equity, Kunshan Longqi Investment Management Center (limited partnership) holds 120,960,000 shares of the Company, accounting for 33.60% of the total share capital; Kunshan Longfei Investment Management Center holds 44,640,000 shares, holding 12.4%. Dragon flag Chairman Du Junhong through Kunshan Longqi and Kunshan Longfei, indirectly controlling 46.00% of the company's shares, the company's actual controller, while indirectly holding the company through Kunshan Cowin 1.13% of the shares.

In March 2015, Tianjin Jinmi Investment Partnership (hereinafter referred to as "Tianjin Jinmi") and Suzhou Industrial Park Shunwei Technology Venture Capital Partnership (hereinafter referred to as "Suzhou Shunwei") ) Each invested RMB 45 million in cash to increase the limited amount of dragon flag, each holding 10% of the shares. The company held a total shareholding of 20%.

Visible, dragon flag science and technology in the major shareholder, the Millet Department of the company became Longqi Technology's second-largest shareholder, holding 20% ​​stake, second only to the actual controller Du Junhong.

After the millet system shares, the related transactions with Longqi Technology continued to rise, accounting for 12.20% of revenue in January-June 2017, the second largest customer of Longqi Technology Co., Ltd. In 2016, Longqi Technology's biggest customer is Lenovo (43.94% of revenue), followed by HTC (22.51%), Turkish handset maker Telpa Group (9.91%), Kiwifkon (7.45%) and Mundo Reader SL (5.7% Still outside the top 5.

According to the feedback from the CSRC, there were more connected transactions during the reporting period, which is one of the reasons for whether the client millet is a related party of the shareholders of the Company. Except for the relevant cooperation agreements disclosed, there are other aspects of Longqi Technology and Xiaomi Interest arrangements, the existence of the transfer of benefits and explain whether there are other customers as related parties, has not yet unknown.

In addition, taking into account Longqi technology with the largest customer Lenovo Group sales model for the B / S mode, after deducting the expansion of the mode of income costs, Longqi technology and related parties accounted for the proportion of transactions actually should be more High. Prospectus did not analyze the contribution of major clients to the company's profit, the degree of contribution of related party transactions to the company's profits will largely determine the financial authenticity of the company.

ODM manufacturers listed difficult, Long flag technology or choose to backdoor

With the mobile phone brand centralized, changing market landscape, but also to ODM manufacturers to bring great risks, ODM manufacturers IPO will also be more challenging.While the domestic ODM manufacturers IPO is not only Longqi technology.

In 2012, Tian Long Mobile had applied for listing on the Shenzhen Stock Exchange and planned to issue 30 million shares in public, but was vetoed by the issuance examination committee of the CSRC Board for overreliance on tax refunds, connected transactions and may be suspected of false disclosure.

In 2015, CPIC made 100% equity interest in ODM, the leading domestic ODM, through two asset replacement and asset purchases, followed by the signing of Equity Transfer Agreement by Zhong Yin Group, the former controlling shareholder of Zhong Yin Group, and Zhang Xuezheng, CEO of Wen Tai Technology Co., Ltd. Thai technology to the way A curve into the A shares.

In 2016, Triple Business acquired the 100% equity interest of ODM Vendor De Jing Electronics Co., Ltd. After the reorganization, Triple Business will transform its main business into the R & D and manufacturing business of intelligent mobile communication terminal. In the same way, Listing journey.

As you can see, ODMs are already making frequent moves in the capital markets, which undoubtedly reflects the importance of capital for handset ODMs as domestic ODMs are in a phase of rapid business expansion and require significant capital investment to achieve large-scale Of the expansion and sustained R & D investment.However, ODM manufacturers financing channels is more single, it is difficult to meet the needs of the rapid development of the company's business, to the listing of the road has become the only way.

And by Wentech, German King electronic curve listed way, indicating that ODM mobile phone companies in the IPO road itself is more difficult, especially Dragon Technology shares in millet, the share of second only to the actual controller, related party transactions Will be difficult to rule out, if you want to successfully achieve the listing, I am afraid still need to take the curve listed 'shortcut.'

Attached to the Commission Issuance Examination Committee raised the main questions asked:

2, the decline of the state DRAM market this year, Huawei wants to reach 200 million units a bit difficult target;

Set micro-network news, we said before Huawei's mobile phone sales target is 200 million units this year, Xiaobian also analyzed whether the target can be achieved, from Huawei to enter the US market action, return to the low-end market and glory to open the globalization Three strategic aspects, Huawei is likely to reach 200 million units of sales targets, but soon there are research institutes poured cold water out.

Source: Huawei official microblogging terminal

The research agency is the global market research agency set state consulting, according to its research shows: In 2017, the brand strength in China continued its strong growth in 2016, bringing the total global smart phone production up 6.5% over 2016 to 1.46 billion units. Looking to 2018, considering the weakening of demand for existing smartphones market and the sales of downstream handset brands Cost pressures are affected by the rising price of upstream components. It is estimated that the global smartphone production growth rate will be only 5%, bringing the total to 1.53 billion units.

In addition, Jibbon Consulting pointed out that the global smart phone production growth momentum in 2017 mainly comes from the Chinese telecom operators' 4G subsidy policy and the Chinese brands actively appearing emerging market blessing. However, from the perspective of the development of different regions in 2018, Although the Chinese brands maintain relatively strong momentum, the smart phone market has entered a plateau of growth. Under the lack of innovative themes, it is estimated that in 2018, it will not see more than double-digit growth momentum in the past.

We may see set a lot of counseling Palabara said, may not be very understanding, Xiao Bian to translate it:

1. The cost of handset components has risen this year, leading to a rise in the price of handsets and a decrease in the number of people buying handsets. The growth of handset sales has naturally declined

2. Last year, everyone was busy with overseas stakes. As a result, overseas sales of domestically-made handsets were very eye-catching. As of this year, the construction sites were all grabbed and hardly expanded. As a result, the sales growth slowed down.

From the view of the state, it is really a bit difficult for Huawei to grow from 153 million last year to 200 million this year. 3, Huawei successfully marched into the U.S. market needs to cross these three Kaner;

According to Android Authority Beijing time January 3 reported that for a long period of time since the United States consumers to buy mobile phones are generally not Apple is Samsung, and occasionally consider LG, HTC or Sony .This situation may occur soon Variety.

China's Android handset makers have seen rapid growth. Now they are ready to enter the US market. Among them Huawei hopes to enter the U.S. market the most, but it still needs to cross three Kalan.

The first hurdle: sales channels are limited

Figure: Huawei Mate 10, Mate 10Pro camera

Huawei sells some mobile phones in the U.S. market just because many consumers do not know about advertising because it is not advertised. In addition, at present, Huawei sells mobile phones in the United States only through online channels and has no offline sales channels.

This is a big problem.Mobile phones in people's lives increasingly important to read the news, to understand the weather, watching the video are inseparable from the phone.In addition, the current price of a high-end handsets close to 1000 US dollars, people are sure to buy Want to try it yourself.

To solve this problem, Huawei will work with AT & T and Verizon, the two largest mobile operators in the United States, to sell Mate 10 Pro through their business offices. The Mate 10 Pro is a great mobile phone with battery life, camera performance and performance A very high standard.

Huawei has not officially announced which mobile operators will sell the Mate 10 in the United States. It may announce the news at the upcoming International Consumer Electronics Show.

Huawei needs to launch the high-end model represented by Mate 10 Pro in the U.S. market first, and then launch middle and low-end models to meet the needs of different budget consumers.

Second hurdle: trust factor

Entering the Mobile Operator's Business Office will solve Huawei's most important issues, but this is not the only issue for Huawei, a Chinese handset maker that, beware of it, many Americans wear colored eyewear to see China and Chinese companies.

Huawei needs to establish a good public image in the United States and dispel consumers' misgivings. In general, people are more likely to trust companies they know about.

Third hurdle: mobile phone market is saturated

At present in the U.S. market, almost everyone has mobile phones and the market is getting saturated. This is a problem for companies like Huawei.

It is true that people will buy a new machine, but let consumers give up the original brand, the choice of new brand is much more difficult to attract iPhone users to switch to other brands of mobile phones is particularly difficult.Once investment in an application of ecological chain, to give up the purchase Application is still very difficult.

Faced with this problem not only Huawei, several companies have already entered the US market, Samsung can learn from their successful experience.

One plus successfully entered the U.S. market, relying on a price war, plus a flagship smartphone plus a price of only about $ 300, but with only a Google Nexus handset being comparable.

With the introduction of more products, one plus cell phone prices are rising, but still considered to be inexpensive. Compared with the Samsung GalaxyNote 8, plus 5T configuration is quite (or better), but the price is only half of the former The price is why many people choose one plus cellphone.

Although sales may be lower than expected, Essential Phone in the United States market still had some impact.It is popular for some consumers because of the design.Almost borderless design and ceramic body, making Essential Phone appearance on the market the most unique One of the phones

Huawei will learn from One Plus or Essential? The price of Mate 10 Pro has not yet been announced, but Yu Chengdong, the CEO of Huawei Consumer Business Group, recently said that the phone will be very competitive in the United States. "Design is a very subjective Strong question, but Mate 10 Pro looks really pretty.

Have a favorable factor to successfully enter the U.S. market

Huawei has all the necessary elements to become a mobile phone giant, mobile phone design, fast, affordable prices.Human has a solid financial resources, because it is already the world's third-largest handset makers these favorable factors can be transformed into Huawei in the US market Success?

Early mistakes in the U.S. market may give Huawei a better understanding of the U.S. market and become a favorable element of the fight to enter the U.S. market. Often times, businesses rarely have the opportunity to establish a "first impression" in one market, but Huawei With such an opportunity, early efforts to enter the U.S. market did not undermine Huawei's image.

As long as enough effort is made, Huawei is still highly likely to have successfully entered the U.S. market this time, but Huawei can not only launch one product online but another online. Supplemented by large-scale advertising (compilation / cream leaves)

4, Chuan Cheng will be solely responsible for the Lenovo intelligent terminal business ZUK resurgence expected?

Some micro-cell news, (Luo Ming / Wen) Although some mobile phone brands are alive, but in the hearts of people are dead, while some mobile phone brands are dead, but still alive in the hearts of others, the former too many mobile phone manufacturers to Laying guns, but the latter lay a handful of guns, ZUK is one of them.

Source: ZUK official microblogging

When the spread of the dissolution of the ZUK team merged into other teams, many people do not believe ZUK is so over, when the ZUK official website jump to moto official website, some people still firmly believe that ZUK still alive, when ZUK official micro in December 24 After the day more stopped, a handful of people insisted.

Stop the official ZUK microblogging

When ZZK handheld ZUK Z2Pro Xiaobian paste it to see a post, the spirit of the people, the picture above reads:

2018

Lenovo mobile phone return to China

2018

Lenovo Music Powder Alliance is ready

2018

Create a brand new online fan service

2018

zuk treasurer normal return

Responsible for mobile intelligent terminal

In particular, 'zuk treasurer normal return, solely responsible for the mobile smart terminal' issue, so Xiaobian saw the hope of resurrection ZUK, so Xiaobian according to the picture to find the QQ group revealed the news, after a few confirmed (a group of owners Invited to another group), received the following reply:

Xiaobian: Will zuk dispensers return to normal, full responsibility for mobile intelligent terminal picture is true?

Group leader: Yes, (last year) December 28 return, the internal welcome party should be fully responsible for the smart terminal business, but ZUK is still not sure.

Xiao Bian: The total program is responsible for mobile intelligent terminal?

Group leader: ah, we learned through the channel.

After some confirmation, the program is responsible for the Lenovo mobile intelligent terminal is indeed a matter of fact, as for the resurgence of ZUK brand, it is not yet determined. 5, Depressed in the dilemma of the cool money, 2018 by what turn over?

Mentioned the existence of cool camp survival, China Mobile Alliance Secretary-General Wang Yanhui has given such a comment, 'Funding is the basis for cool living, but the funds can not solve everything. In addition to have enough working capital, the problem of Cool also involves channels Reconstruction, etc., now more and more concentrated mobile phone market share, Cool want to get back before the share is difficult.

China Mobile (ZTE, Huawei, Coolpad, Lenovo) has had a brilliant market share of up to 75% in the Chinese mobile phone market. However, Huawei is still the only one of the four vendors today, with the worst of them Compared with Coolpad.Cooperation became a subsidiary of LeTV Holdings with a loss of HK $ 1.89bn in 2016 due to declines in operator subsidies and a "Love triangle" with LeTV 360.

However, continuing to burn money after becoming a member of the "Eco-IT Anti-Le" music scene, as well as the financial crisis of LeTV, the financial resources of Coolpad's mobile phone business have been decimated and are at a sustained loss. This has led Liu Jiang-feng to lament that he had " Force, but only one purpose of trying to survive. 'So subject to the shortage of funds, the Cool can usher in a turning point in 2018, to achieve self-help it?

Product Line: Handset sales are bleak, layout AI

In May of this year, Coolpad released an online version of 'Cool Play 6' new machine with a gamepad equipped with a Snapdragon 653 processor, 6GB + 64GB storage, and a 4060mAh battery. "Cool CEO Liu Jiangfeng said pushing this Mobile phones are designed to meet the needs of young people and students in the community and to differentiate their products, as well as to gain more customer satisfaction and word of mouth, which will allow Cool to surrender itself to fierce competition.

Unfortunately, despite having a good configuration, but cool 6 this phone is still unattended.In fact, due to the cool loss again and again, long time no new product comes out, some users even comment, 'really dare to buy, if this is Cool last product, is it not after-sales can not be guaranteed?

Even more awkward to the cool is that the new machine cool play 6 did not attract much attention, but a week after the cool solution about 300 graduates of the news but set off waves in the Internet.According to the then broke the news, cool to do so is' due to the company's performance Plummeted. "This measure has also been the industry as Cool under the heavy losses of the helpless move.

In August, Coolpad introduced Cool M7, a smart phone with a Snapdragon 625 processor, priced at 2,699 yuan .Although the main line of attack, but the positioning of the transfer to the young market .Liu Jiangfeng said in an interview helplessly, 'This year Because of the relationship with LeTV, the bank's funds are still not lending this year. The Coolpad can not even get the cool M7's estimated shipment of 500,000 units of materials and supply chain.

Cool M7 shoulder cool brand rejuvenation, however, after the conference, the phone's marketing and offline layout did not keep up.Although Cool table said 'brand influence still, the machine often sell out', but From the sales point of view, this argument is difficult to get the resonance - a reporter visited Unicom to understand the Coolpad mobile sales office, the answer is 'too low sales will not be displayed, there is no storage' again witnessed Cool phone sales dilemma.

In October, Coolpad released a new machine cool play 6,000 yuan, using double-sided 2.5D glass mirror and dual camera, priced at 849 yuan, with 'double pre-set, group beat more beautiful' as the propaganda point to meet the user Selfie, etc. In November, Coolpad launched its dual-camera Coolpad N2D and Dynobot Smartphone at the China Mobile Global Partner Conference, featuring a 4G video call, dual cameras and AI functions (voice recognition, etc.) Children's wearable device.

With the introduction of the Dynobot DiRu children's smart watches, Cool also expressed its intention to develop the future in the AI ​​strategy.According to former DuPont group executive vice president Du Jinbiao earlier position, 'cool layout AI, not only watches, smart speakers and even Home and smart phones linked, but also to further allow smart home has an independent AI. Let AI convenience into all aspects of life, so that more people enjoy this convenience.

Turbulent year: financial crisis, executives leave

It can be said that the situation of Cool in 2017 is very difficult: as of now, Cool quarterly earnings in 2017 only the first quarter (Q1 operating loss of about 460 million Hong Kong dollars); also on August 15 Coolpad released on the HKEx At present, the company is in a state of sustained loss. Operating revenue for the year ended July 31, 2017 was approximately HK $ 2,716 million, representing a decrease of approximately 52% as compared with the same period of last year. The current assets were lower than current liabilities and the pressure to pay debts increased.

Coolpad also issued two announcements on August 18 and August 21 respectively on the "lawsuits involving the Group." According to the announcement, Coolpad Group received the shares of Bank of Ningbo Co., Ltd. Shenzhen Branch and Shanghai Pudong Development Bank Co., Ltd. The Shenzhen branch of the company asked for repayment of the arrears of civil suits over the above all point to the growing financial crisis.

Due to funding problems, Coolpad reduced its investment in the Chinese market - Liu Jiangfeng said in August that 'national salespeople have shrunk from 3000 ~ 4000 to 700 ~ 800' - further affecting Coolpad's poor offline sales. , Because of financial pressure, cool neither enough money into offline marketing, but also unable to find popular celebrities to become products spokesman.

The survey results also confirmed the difficulties of sales of Coolline offline.Every reporter wrote an article pointed out that from the store to the operator, Huaqiang North has been hard to find cool mobile phones.Store sales staff said, 'Cool mobile phones have been out of stock for a long time, most of the Cool stores are not selling mobile phones. "China Mobile Terminal Company stakeholders said, 'There is no cool M7 this Boss system inside the machine, it is estimated that there is no storage, I think the amount should not be too large.'

As for other operators, China Unicom said that 'the phones currently sold are Cool old models, and they are sold out.' The telecommunications side said 'there is no custom machine already, and there is no corresponding subsidy.' All Pointing to a grim fact, cool mobile phones offline sales, it is difficult because of 'Cool and operators based on long-term cooperation,' a major change.

On August 31 this year, Coolpad officially announced that Liu Jiangfeng resigned as CEO and Vice Chairman Jiang Chao took over as CEO of Coolpad, making Cool into a bigger whirlpool. At the end of November, Du Jinbiao, executive vice president of Coolpad Group, a former operator of the Coolpad overseas market, has confirmed his departure and is even more worrying about the future of Coolpad.

Cool also carried out a drastic layoffs, responsible for the domestic market Cool China area staff to shrink the most powerful, and some departments were 'a pot of water', leaving only the operating department (responsible for carrier channels), real estate and other departments staff, the industry According to people who say "Cool R & D staff are running out." All of the above, no doubt cast a new shadow on the future of the Cool.

Cool future: overseas, AI or?

So cool to self-help in 2018? And what areas can help break through? Coolpad has said that before, "smart phone business will focus on overseas markets." Taking into account the domestic mobile phone industry is difficult to change the competitive landscape in the short term, perhaps Overseas markets, 5G technology and revitalize the land resources will become the most viable self-help cool path.

Overseas, Coolpad repeatedly delivered good news in the US market.Under the cool group executive vice president Du Jinbiao Coolpad overseas business success, successfully captured the three major US carriers (AT & T, T-Mobile and Sprint); In addition, with T-Mobile cooperation model Catalyst has sold 2 million units successfully, ending the contract; and T-Mobile's successors Defiant week sales broken million units, the overall sales are expected to exceed 3 million units.

In the U.S. market, Coolpad also launched the Splatter smart phone with Amazon AI Assistant Alexa, officially entering the Amazon AI Smart System, and now boasts a global presence in 33 countries around the world, including the United States, South Asia, Southeast Asia and Europe District Business Unit According to Cool, 'The future Coolpad Group will focus on the US market, while the flagship boutique mobile phone strategy in the country, through stable orders, so that everyone can see the cool market development capabilities.

Historically, Cool is very good at dealing with operators, from China Unicom, to China Telecom and China Mobile, Cool fought in the carrier market for more than 10 years, the understanding of the carrier market than other mobile phone brands deep More than 90% of the mobile phone market in the United States is the carrier market, it can be said is very cool operator gene, is expected to continue to be the biggest growth point of Cool overseas business.However, in the domestic market, Huawei, OPPO, millet and other manufacturers competition Strength and influence are growing, cool cell phones probably difficult to regain consumer favor in a short period of time.

Cool patented accumulation is also very deep, with more than 10,000 pieces of patented technologies in the field of LTE, mobile security, UI interaction, mobile Internet and other fields, is one of the few Chinese mobile phone manufacturers that can stand firm in Europe and the United States. In the 3G era , Cool first into the TD-SCDMA industry, access to the first TD mobile phone network license, the first TD + CMMB terminal network card; 4G era, Coolpad is the first batch of master 4G-LTE handset production technology companies, the first domestic launch The first 4G phones to support TD-LTE.

Coolpad also invested 5G pre-research and standardization research since 2012, as the main participant of 5G global technology and standard research activities, as well as the first batch of terminal enterprises of the national IMT-2020 (5G) R & D is at the forefront of the industry.Compared with handset manufacturers such as Xiaomi that rely mainly on marketing and lack of patent accumulation, Coolpad relies on operator experience and patent advantages to bless its own development opportunities again after the outbreak of 5G.

In order to lay out the future, Cool also aimed at the field of artificial intelligence.Liu Mingzhuo, vice president of Coolpad Group, said, 'in the smart hardware, software and cloud computing will be close layout.At present, Cool has formed AI Institute, widely absorbed AI R & D personnel.' But we Noted that many giants, as well as domestic and foreign manufacturers are overweight AI, many of them more rich and powerful, leading to more intense competition in the AI ​​field - from the talent, technology and capital and other factors, AI may not be as hard to become Cool life-saving straw.

Land sales stand up: some cool is the capital

For Coolpad, the largest self-help capital is still to sell - its 10 billion land resources are interested in large and small developers.It is reported that Coolpad in Nanshan Hi-tech Industrial Park in North District has an area of ​​more than 30,000 square meters of cool Information port, Cool is located in Songshan Lake, Dongguan Tian An Yunogu production base covers an area of ​​over 100,000 square meters .As a reference, Konka previous transformation of the old plant in Nanshan is considered worth tens of billions. In addition, the Cool still Xi'an High-tech District planning covers an area of ​​87,000 square meters Yulong Changan Industrial Park Communications Phase I. And in 2016, Cool and Hong Kong Science and Technology also plans to invest 200 billion yuan in the construction of agricultural ecological park in Heyuan, Guangdong Province, the development of an area of ​​1,800 acres Only a few terms, far more than 2000 acres after conversion.

People who are knowledgeable have calculated that if the various types of land (including industrial park reserve land) in Kuwait are really counted, the debt they owe to the valuation is simply relaxed, and there are billions of surpluses . If the success of land sales will help Cool to make up for the funding gap, which really sold the first step in 'self help' .Yun Yue Jin, research director of Analysys think tank Research Institute pointed out that 'for the current Cool, cooperation with real estate developers Have a positive meaning. '

However, some analysts pointed out that in the absence of industry status and many carriers channel relationship, the acquisition may be giants will be more conducive to the development of cool.Zhao Ziming terminal analyst said, 'If the cool phone can be a giant acquisition, plus The popularization of 5G new technologies, maybe the cool handsets are likely to come back.

For now, the Coolpad want to quickly return to the glory of the past I am afraid it is difficult, but rely on overseas markets and 5G technology, Cool can get better opportunities for development.Especially in overseas markets, Cool still has great advantages and market share, The annual profit is at the level of 100 million, which is the only bright spot, but as for the future prospects, it will take time to give an answer.

Written in the last:

Before the end of this article, we interviewed a number of senior employees who were former Executives of Coolpad Group. The central idea of ​​these old employees' unified response is that they have deep feelings towards Coolpad and believe Coolpad has the opportunity to turn around. Now it lacks Is the time and the right direction, or sort out the current relationship as the 2018. Cool and what will happen? And our idea, they think: overseas and IOT will be the best opportunity to turn over.

6, vivo new machine X20Plus UD exposure! Or the world's first in-screen fingerprint phone;

Set micro-grid January 3 reported

Prior to this, there has been rumors that vivo will be the world's first screen fingerprint phone. The latest news shows that aircraft specific information has been exposed in the Ministry of Industry website.

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