After experiencing the rapid growth in 2016 and the contrarian rise in 2017, OPPO has already secured the position of the world's fourth-largest smartphone manufacturer and has become one of the representatives of the rise of China's manufacturing. The excellent performance of OPPO has also attracted more and more attention Recently, CCTV "Consumer Opinion" reported on the OPPO, the program pointed out that in 2017 the Chinese mobile phone brand in the global market has developed rapidly, accounting for nearly half of the market share, of which 2000 to 3000 yuan and more than 3,000 yuan in high-end mobile phones more consumer Concerned, and this change is mainly due to technological innovation.
As the market leader in 2000 ~ 3000 yuan, OPPO this year launched the world's only one dual-camera mobile phone selection, AI AI will also be the introduction of this high-tech beauty which Li Sheng, OPPO product manager, said Zhi Select the two shots are the main shot of the two shots, subversion of the traditional double camera must be a combination of the main, so as to solve the consumer portrait of the night shooting poor pain points.
As Li Sheng said, the fundamental reason for OPPO's achievements is that OPPO has always adhered to its own culture and quality strategy. It focuses on creating top-quality mobile phones that young people like and takes products as their core to constantly meet the core needs of young users. To meet the core needs of young users? Simply put, is to find the needs of young users and address the needs of young users. OPPO research found that for young users, photography, design and games are often the most common just need to do so, OPPO focus Human and material resources from the above dimensions, constantly based on the needs of young users for technological innovation.
In the past 2017, OPPO made innovations in taking pictures. If the '5x lossless zoom' technology demonstrated at the beginning of MWC2017 at the beginning of this year enables young users to see the development trend of future photo shoots, at the end of the year, AI wisdom and beauty 'and' ideal portrait lab 'let young users really feel the technological innovation for the camera experience upgrade.
Design, OPPO polished on the one hand the details, through the 'flat non-flat surface', 'crescent bend' and other innovative design to continuously enhance the user's grip feel; on the one hand, the constant challenge of color technology, from the fresh green Then red and blue to hit the red heat, so that users feel the phone is not just a call tool, it is a tide to highlight the personality.
Games, OPPO not only the first mobile phone manufacturers and chip makers, game manufacturers a joint research and development model for the first time to achieve two consecutive hours of stability 60-frame performance, and the United Xunyao launched external network protection to solve the network delay Caton The impact of the gaming experience, in one fell swoop as one of the best mobile gaming experience 2017.
It is not difficult to see that every innovation of OPPO is due to user needs, so the question comes, why OPPO can always adhere to the research and development of products from the needs of users? The reason is that OPPO insisted on quality strategy, At the time, OPPO insisted on creating only 1 or 2 best-selling products every year. Although the products are few, OPPO has enough energy to continually discover the needs of users and polish the products so that each product can meet the most pressing needs of users Demand, persistence from generation to generation, OPPO brand naturally recognized by the user.
It is precisely because the quality of customer satisfaction training strategy, OPPO can calmly face the market ups and downs, with great concentration to create more popular mobile phones loved by young people. OPPO stable development deserves consideration throughout the industry, in the absence of strong vents how to maintain Growth? Perhaps the answer to each person's heart is different, but insist on technological innovation from the user's demand is certainly one of the correct answer.
For the future development trend of 5G and AI, OPPO also completed its layout early and achieved good results. For AI, OPPO has reached deep cooperation with leading labs such as SAIL, Qualcomm and Shangtang in Stanford University. System of AI artificial intelligence at the bottom of the application, OPPO has accumulated nearly 200 patents, the future will continue to increase investment, so that AI better service users; 5G, OPPO not only in the 5G standard formulation began to participate in 5G research and development Work, and New York University, Beijing University of Posts and Telecommunications and other well-known domestic and foreign universities to develop, including the network, terminals, applications and other aspects have a deeper reserve.
2018 has been the same, OPPO insisted that 'create young people like the boutique phone' the beginning of the new year, OPPO will continue to focus on user needs core product development, to bring users better products .
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