2017, is called the winter color TV market
Panel prices 'skyrocketing' clouds over the year
Sales actually reached double-digit decline
Internet brand down the altar, was brutally 'cut'
Fortunately, 2018 years, no one winter is insurmountable
2017, although the color TV industry has twists and turns, but still forward
Strong investment in science and technology, rising brand premium ability
Become an important weight to occupy the industry's right to speak
Big screen, high-end, personalized consumer demand is being released
2018, color TV market is still bright future
So who will be the market leader in 2018 color TV
We may get a glimpse of the three major trends in 2017
Trend one: high-end
Compared with the sharp decline in color TV sales in 2017, the sales volume in 2017 has stabilized. New technologies and new products based on ULED, OLED, quantum dots, laser TVs and artificial intelligence have entered the market more intensively Among them, the penetration rate improved significantly, driving the high-end market exhibition.
For users, high-end means that the picture quality has a new high ground;
In 2017, the upgrade of LCD TV quality is revolutionary. With the advent of civilian-grade 8K, sharpness has been greatly enhanced. For the first time, Hisense U9 ultra-high definition TV has raised the backlight partition to 1000 Zone and raised the development of ULED to a new one The new step further overcomes and improves inherent problems of liquid crystal displays, such as light leakage problems of dark gray, smearing, color gamut improvement, energy saving and environmental protection, and the like.
For users, high-end means that the sound can make the ear pregnant;
In recent years, the TV has become thinner and thinner, but its ultra-thin cabinet space can not meet the requirement of the volume and size of the TV speakers. When the complex low-frequency sound is restored, the obvious deficiencies are felt.
Each time a new technology emerges in 2017. The Hisense NU7700 Impact Series has developed a new dual mode resonant ultrasonic enclosure that can be directly transmitted to the ear through air vibrations to make the bass more mellow and layered. Hisense The patented audio technology is named Air Voices and also opens up a new era of TV audio 'air conduction, subwoofer and big energy'.
In addition, the TV to get the cinema-class high-fidelity, without distortion of the ultimate experience, the major color TV manufacturers and the world's top audio technology companies, such as the Grammy Technology Gold Award winning Waves audio processing chip, DTS and Dolby Dual decoding audio processing system, etc., so that the user's ear can also be 'pregnant'.
For users, high-end means that the television is more comprehensive than the phone screen
In 2017, with the rise of the iPhone X, full screen mobile phone is very popular, but in the TV circle, the full screen has long arrived.
For example, Hisense NU7700 influence series ULED ultra-high definition television has a super-high screen ratio, the frame is as narrow as 2mm ultimate borderless design in the market, one of the few advantages:
First, the screen as much as possible to render the screen, thereby reducing the body of the watch on the interference of the screen;
Second, through a simple appearance, to better integrate with the home environment;
Third, the whole feeling stronger.
· Two trends: big screen
Today's color TV market, 55-inch has become the first consumer demand size section, 65 inches will undoubtedly be the next outlet, and 75 inches and above will lead the future of large-screen consumer.
According to Zhong Yi Kang data, 55-inch TV retail sales accounted for the proportion of the total TV market share of 37.3%, 35.3%, into the industry 'monopoly' size shows that the sale of large-screen TV has become a measure of the color TV brand in the An important consideration for the strength of the industry.
To this end, in 2017, 75-inch Hisense ULED came, the size of 80-150 inches Hisense 4K laser TV came, its display performance, sound effects and intelligent experience fully upgraded to meet the user on the big screen video products Of the total scene needs.It is this series of large-screen layout, data show that in 55-inch and above large-size TV, Hisense accounted for about 16% of retail sales and retail market share ranked first in the industry; in 85 Inch and above big screen market share up to 50% or more, the replacement of foreign brands to become the big screen market leading brand absolute.
This is especially true in the Chinese market, market researcher IHS Markit predicts: 'By 2018, the market share of 65-inch and above TVs in North America will grow by 37%.'
2018, with the rise of 8K and other display technologies to promote the more large-size, high-resolution benefits can be better reflected, there will be more and more brands into the field of large-screen, the market will further expand.
· Three trends: personalized
The face of stereotyped TV content, artificial intelligence television is to reshape the user service experience, they are certainly more attractive than ordinary television.
In 2017, artificial intelligence became the global hot word TOP10. Artificial intelligence television is also rapidly developing in the Chinese market. A number of television companies have launched color TV products that use artificial intelligence as a selling point. What exactly is artificial intelligence television Everyone seems to be more confused.
In fact, Wan Wei Jun that the core point of artificial intelligence television is 'personalized'.
At the end of 2017, Hisense launched the VIDAA AI Artificial Intelligence System, which again gives a more specific description of personalized AI televisions:
First, the more advanced man-machine dialogue, when you say "I want to watch movies", "Europe and the United States", "Do not be terrifying", "Newest" and "Do not be Jack-in" The movie you need
Second, the relationship between 33 kinds of character recognition (currently implemented), accurate understanding of user intent, when you say 'I want to see Zhou Yun's husband's brother's wife played the movie' this super brain-burning problem, can also make a precise answer;
Third, 6 dialect recognition (currently implemented) Cantonese, Sichuan dialect, with dialect accent Mandarin, Hunan dialect, Shanghai dialect, Hokkien all can be easily manipulated;
Fourthly, 34 categories of life scenes are required (currently implemented) covering major life scenes such as live broadcasting, education, games, shopping, music, cuisine, Chinese-English translation, scheduled train tickets, hotel reservations and scenic spots inquiries.
Can be seen, the dream has been shines into reality, the era of artificial intelligence is rapidly open.
Of course, it is even more foreseeable that with the further development of intelligent systems and the accumulation of more natural language processing capabilities, artificial intelligence will bring unlimited possibilities to television.
In 2018, Wanwei Jun and everyone together to wait and see.
So back to the subject itself, the rational price decline in the panel, the Internet 'bubble' dissipated, the middle and high-end market dividend gradually released, the depth of market reshuffle 2018 TV market, more violent changes will inevitably occur, Hisense has quietly Has become the forerunner of 2018.
In 2018, Hisense predictably will create history and become the first Chinese consumer brand in the nearly 100-year history of the World Cup. With this trend, Hisense is highly likely to become China's first home appliance brand among the international brands.
The way to distance yourself from competitors is to make the best of the best before the charge and harvest it all the way.
2018, We look forward to Hisense more 'breakthrough' sexual moment, together to leap more exciting 2018 new 'horizon'.
