In the domestic agricultural machinery market, Japanese transplanter brands represented by Kubota and Yanmar have almost monopolized the domestic high-end market due to their advanced technology and accounted for nearly half of the domestic market share.
However, many people may not know that the transplanter was actually invented by Chinese agricultural workers more than 40 years ago and was presented to Japan, the United States and other countries as a national ceremony. How to reproduce the transplanter yesterday brilliant, the Chinese national enterprises In the past two years, the domestic transplanter brand - Suzhou Jiufu, a broke into the domestic sales of the first three dark horse market.So, Jiufu brand how to highlight the siege, access to market recognition, and sought after by farmers?
Insist on ingenuity lean manufacturing
Suzhou Jiufu is a new-born brand which is only 5 years old, which is too immature compared with other agricultural enterprises in the circle which have decades and even hundreds of years of history. However, the rice transplanter market will not be senior , Only the machine quality hero.
'Quality is life, products such as character, only the best quality, users will welcome, we have to do a hundred years of business, to make' long rich 'synonymous with high quality.' Jiufu founder Xu Zhenghua plain words, pass out Jiufu brand early heart - is committed to producing the best quality, the user most satisfied with the transplanter.
Xu Zhenghua's emboldened stems from his nearly 20 years of experience in business.Hu Zhenghua 44 years old was once the Japanese KUBOTA (Suzhou) Company one of the first three veteran employees in Kubota worked for 6 years, has been in charge of manufacturing Work to help companies improve plant layout and product defects, is the earliest manufacturing chief of Chinese, who have repeatedly went to Japan headquarters learning training, won Kubota's manufacturing essence.In Xu Zhenghua out of business, but also for 10 consecutive years Kubota supply of spare parts.
Jiufu brand transplanter production, absorption draw lessons from Japan's Lean manufacturing experience and model. Since the establishment of the company, insist on three times a day to open product quality will, each batch of raw materials into the factory to ensure reliable source of sampling, the new product must pass 500 hours Bench and 300-hour field test, in every aspect of assembly line production uphold the spirit of craftsmanship, the factory inspection executor, the most stringent standard machine double inspection. Has been the company's CEO Xu Zhenghua, but also in the user visit to take the time to spend one More than a month to visit more than 100 transplanter users, listen to the voice of the user.Strict quality control, and the user continued interaction, effectively promote a long time rich transplanter optimization, product reliability continues to improve, bit by bit accumulated Farmers brand loyalty.
Intentions to win the market service
Agribusiness in the depth of integration of agricultural trends, the transplanter not only need excellent quality, but also inseparable from the precise, customized and caring service.
'Think farmers want, anxious peasants are anxious, when the peasants need you the first time appeared beside him, serve the peasants wholeheartedly, you can get the peasants' golden reputation.' In Xu Zhenghua's view, the product sold Going is just the beginning.
Long-rich will systematically improve service capabilities, as the long-term strategy of the enterprise: the regional distributors must be field inspection + training and assessment of qualified agents to sales; the company 400 phone at all times to maintain smooth, professional after-sales service team 7 × 24 hours standby; Customer Satisfaction as a key performance evaluation of staff indicators, if the factory received a customer complaints in the busy season, the relevant dealers will be punished ...
Continuous efforts and perseverance, cast out a long service brand, so that the new brand stand out from the fierce market competition from 2014 to now, the annual sales of JiuFu rice transplanter doubled in succession Now in the northeast market, long rich transplanting Machine in many cities in the market share, more than a few Japanese brands; in other major rice producing areas, is also to Liaoyuanzhishi will depend on the machine, the perfect service into the paddy fields.
Innovation-driven production of rich peasants
Looked at the feedback from a long rich user feedback, 'grasping more Miao, grasping Miao flexible, Miao Miao, do not fill Miao' 'fuel-efficient, horsepower,' go fast, day and a half to no where 'one hand to call a handheld rice transplanter, Is so easy "'used to be a croak, thief straight slip, quack so' ... ... a sentence plain language, is a thumbs-up of farmers one by one.
Speaking of the long-term future development, Xu Zhenghua said: "Long rich want to be the best transplanter in China and the world, hoping to carry the banner of revival of national transplanter." But he also admitted: 'the market is very competitive, there is no shortcut for a long time Can go, only step by step, continue to do a solid job of technology, quality, service .When the user used to say good, the goal of long rich reached.
Product optimization and upgrade will always be on the road. Now the long rich, the innovation-driven to a higher position, Jiufu each year out of one-tenth of turnover as research and development funds, based on the needs of rice farming agility, aimed at the core key technology transplanter efforts Enhance product safety and environmental protection, power and economy, stability and reliability, and strengthen the ability of R & D and manufacturing of mid- and high-end models.Jinfu's new product, 'Transplanting' Machine, experimental data show that rice farmers can help increase production of 8% to 15%.
With the beginning of the great rejuvenation of the Chinese nation in the new era, the Chinese agricultural machine people are promoting the revival of the national transplanter.Jianfu is one of them, it is in good spirit to lean manufacturing, through the heart Services are recognized by the market, insist on innovation-driven only to increase production of rich people. Long rich and successful way, in fact, is its name 'long rich' - do a good job of helping farmers grow long-term prosperity.