The color TV industry can be described as twisting in 2017. On the one hand, the competition is still fierce. On the other hand, the application of many new technologies and the trend of cross-border integration continue to increase. This trend has brought more imagination to the development of color TV industry in 2018.
2017: TV industry twists and turns forward
In 2017, the TV industry as a whole has stabilized. According to the 2017 China TV Consumption and 2018 Trend Forecast Report recently released by China Electronic Chamber of Commerce, it is estimated that the sales volume of color TV in the PRC in 2017 will be 48 million units.
Although sales basically flat with last year, but the TV industry is still going through a tortuous development this year.Related information shows that since 2016 LCD panel prices continued to rise to the color TV enterprises to bring greater pressure, coupled with weak domestic demand growth, the first half of this year, domestic color TV Companies hit an unprecedented decline in profits, shipments decline.
However, since the second quarter of this year, panel prices began to loosen in the second half to benefit from panel prices, domestic color TV business shipments have increased.An analysis, it is estimated that before the Lunar New Year TV shipments will continue to grow.
'This year more intense competition in the color TV industry, but rely on increasing investment in science and technology, increase the brand premium ability, or get a good growth.' 'Konka Multimedia Industry headquarters, said Chang Dong.' Statistics show that in the first half of the industry as a whole sharp decline , Konka color TV sales revenue contrarian realized 2.5% growth.Konica Konka invested 1 billion yuan to build a bright R & D center in early October, its custom wallpaper television world debut.China Chamber of Commerce report that the future premium brand will occupy the industry discourse The important weight of the right, personalization, high-end, technological innovation ability will be the key to reflect the enterprise's premium ability.
In addition, a few years ago fiery Internet TV began to shuffle, the market share has shrunk.Analysis that the main shortcomings of its own manufacturing capacity is low, the lack of an effective supply chain, the future phase out of this segment will continue.
The most popular of these elements: large size, slim, curved surface, 4K
For consumers, which TVs are the most anticipated in 2018? Perhaps the answer from 2017 hotspots is to be found.
According to the situation in 2017, the large size, ultra-thin, curved, 4K and other elements of the most popular.Chinese Chamber of Commerce Deputy Secretary-General Lu Renbo recently said that the big screen, high-end, individual differences in consumer demand is being released, 2018 TV is still expected to be high-end big screen as the mainstream direction.
According to the report of the China Electronics Chamber of Commerce, consumers expect the TV sizes to be replaced by 50-60 inches in 2017. Display technologies such as OLEDs, quantum dots, artificial intelligence, and laser TVs are expected to show multiple dimensions by 2018 Rapid expansion.
At the 2017 China Flat-panel TV Industry Conference recently held, Chen Wei, director of Sony's China Household Display Products Division, said that in 2017, the market size of large-size chips larger than 55 inches will be prominent and the high-end trend will be obvious.
Chang Dong said, OLED, 8K, artificial intelligence is the future direction of the development of the industry.Currently include Konka, LG, Sony and so are increasing the layout of OLED, this market is expected to accelerate in 2018.
According to the report of China Electronic Chamber of Commerce, the telecoms enterprises, e-commerce platforms and color TV enterprises will rapidly merge in 2017, the products will be more complete and the online and offline differences will be gradually blurred. It is expected that this trend will be expected in 2018 Continue to enhance.
Find a breakthrough for the wisdom of family entrance
In the face of fierce competition, leading color TV enterprises have accelerated the pace of transformation this year.
Konka this year to speed up the high-end traditional industries, existing business capitalization, the traditional factory park, the integration of a single technology integration of the 'four transformation' which high-end industries and technology integration focused on the development of high-end OLED TVs, layout Artificial intelligence, 5G, smart home, and business capitalization involves diversified development.Konja Group Chairman Liu Fengxi said Konka in the future is no longer just a color TV business company, will accelerate the diversification and expansion, restructuring for investment holding group.
Skyworth began diversified layout two years ago, including entering the LCD module, automotive and other related businesses this year, Skyworth set up a joint venture company began to develop smart terminals in the highly integrated system single-chip, to the upstream core components expansion.
It is noteworthy that the focus of the transformation of color TV industry-related enterprises, are invariably selected artificial intelligence television and intelligent interconnection based smart home.In 2017, Konka, Changhong, TCL, millet and so launched artificial intelligence television products. That the development of artificial intelligence TV color TV industry is only the first step, the ultimate goal is to master the wisdom of the family's right to speak to the television as the future wisdom of the family control center and the nerve center.
In fact, aiming at this goal of a small number of enterprises.Jingdong, a well-known electricity supplier is building big smart home intelligence artificial intelligence, build Jingdong smart big screen industry alliance.
Panel production has accounted for 25% of the global BOE, in recent years based on the display technology to gradually accumulate sensors, artificial intelligence and big data capabilities, has launched in the field of intelligent home networking solutions for the Internet of things. BOE Chairman Wang Dongsheng said BOE Is an Internet of Things company that provides smart port products and professional services for information exchange and human health. "He said that with the continuous evolution of artificial intelligence, and with the Internet, display, sensing, life science and other small Sub-disciplines and special fields of integration and integration, related industries will usher in a huge opportunity.
'Through the Internet of Things, formerly unrelated to the TV, refrigerator and other appliances will be able to form a smart home system, which is the future direction of the color TV industry.' Chang Dong said that currently Konka is based on the layout of the TV-based smart home to Voice interaction as a means of smart TVs to become home control center. 'Previously only a simple color TV receiving equipment, the future will become a fully intelligent Internet center. From this perspective, the entrance will be the key competition in the future of color TV companies. '