In the winter of 2017, the days of blue sky in Beijing-Tianjin-Hebei region and surrounding areas increased markedly, and as a result, some anti-haze masks and air purifiers were sold in cold weather, and some masks dealers wanted to cash in at a loss but no one took over. Most manufacturers are not willing to respond directly to changes in sales volume, but many phenomena and details can still be explored.
Hazardous items sales cold electricity supplier desalination propaganda
Reporter visited a number of pharmacies in Beijing found that pharmacies 3M, Green Shield and other anti-haze mask sales worse.
'Last winter, the drugstore can sell hundreds of anti-haze masks every day, but also almost out of stock.' A pharmacy staff said, but this winter, only two units bought large quantities of anti-fog masks, individual buyers Very few.In contrast, warm cotton mask and anti-flu medical surgical mask sold better.
Mr. Zhang, a citizen of Beijing, bought online a few boxes of anti-haze masks during the '11 'period in 2017 and spent only two or three days with poor air quality in late November and late December. He said that in the winter before entering the house It is necessary to open the air purifier, but now almost purify the purifier.
Compared with the previous, Jingdong, Lynx and other e-commerce platform to prevent haze masks and air purifiers publicity has also been diluted.
In late December 2016, hazy weather continued in northern China during which sales of masks, air purifiers and PM2.5 detectors on the e-commerce platform surged. From December 16 to December 20, 2016, Jingdong Over 15 million masks were sold in the mall, up 380% over the same period last year; 110,000 air purifiers sold, up 210%; PM2.5 sales increased by 105%.
By 2017, the reporter noted that as of press time, JD and Tmall did not release the sales data of air purifiers or masks in December 2017. In Jingdong, Lynx and other e-commerce platform home page rarely appear Air purifier related publicity.
In the winter of 2017, the air quality improved significantly in Beijing, Tianjin and surrounding areas, and according to the data from the MEP, in November 2017, the average monthly PM2.5 concentration of Beijing-Tianjin-Hebei air pollution transmission corridor decreased by 37%.
Anti-haze masks backlog of dealer loss of 20% shipped no one answered
Cheng Xiqing, director of Guangzhou Grace Cat Company, has been engaged in the purchasing and sales of masks for many years. When interviewed by Xinhua News Agency reporter, he said that most of the company's masks are sold in the north and the sales volume is greatly affected by the weather. Compared with last year, Sales of civilian masks fell more than 50%.
Many dealers hoard a lot of anti-haze masks this summer, want to wait until the winter sales, but did not expect the plunge in demand for masks. "Cheng Xiqing said that many dealers in the warehouse 'full masks', less value of the goods Then a few million dollars, a dealer's stock mask even as high as 20 million yuan in value.
'This is a particularly sad day for mask masters this winter,' he said. 'Someone wants to cash in at a loss, shipping 20% off the cost price, but nobody wants to pick it up.'
Cheng XQ recalled that last winter, the purchasing power of civilian masks in the field is very strong, dealers are often kept in the state of hoarding, ordering from the manufacturers have to line up.
Producers avoid talking about changes that do not express their views on sales
What is the change in sales of air cleaners and anti-haze masks in 2017? Most manufacturers are reluctant to answer this question directly.
Co-founder of a domestic brand of children-specific air purifier told reporters that the improvement of air quality in the northern region of the purifier sales 'impact is not small', at present, the company is 'through other channels' to solve to c (for consumers) by the weather Impact of the problem '.
The sales volume of millet air purifier developed by JMei Science and Technology reached 2 million units last year, leading the domestic market. Recently, the reporter asked Xiaomi about the sales situation of air purifier in the winter of 2017 and has not yet got a reply as of press time.
Masks, 3M and Honeywell occupy a large market share in the domestic civilian masks market, both companies are reluctant to evaluate the sales of anti-haze masks, and stressed that civilian masks is only one of the company's many businesses.
In an interview with Chinanews reporter, 3M said that it can not disclose any data related to sales and it is inconvenient to evaluate the market. 'At present, our large market is still in the field of occupational protection such as medical and scientific research.'
Honeywell said "we will not comment on sales of individual products," Honeywell's business covers aerospace and automotive products and services, building, residential and industrial control technology, and specialty materials. "
Haze items there is room for growth?
Cheng Xiqing is not optimistic about the anti-haze masks market. "The civilian masks market will not return to the previous state within a few years and the market demand will become narrower and narrower," he said.
Liang Zhenpeng appliance industry analysts believe there is room for further growth in the air purifier market.He said the market development of air purifiers and fog haze weather have a certain relationship.Although the northern air quality has improved, but parts of the country's air quality The situation still needs improvement.
"In addition, the quality of life of consumers and air quality requirements continue to rise.Compared with foreign countries, China's air purifier family has a very low proportion," said Liang Zhenpeng.
China's air purifier market is still not fully open.Industry Industry Research Institute released "Air Purifier Market Demand Forecast and Investment Analysis" data show that the current air purifier in the United States reached 27% penetration rate of households, Japan, 17% , China's domestic air purifier penetration rate of only about 1%.
Liang Zhenpeng believes that the future of China's air purifier penetration rate will continue to rise.