MIUI advertising left behind | millet Do not hit the cost of flag-rate charges

Not long ago, millet users paid services to members, the last month before the 31, the daily limit of the closed beta, the original price of 219 yuan / month, the price of 9.9 yuan / month; package original 3322 yuan, the price 88 yuan .Online sales of the first batch of 10,000.Pay members and nothing unusual, it is interesting that as a mobile phone VIP service millet members, One of the Highlights is 'free advertising' .

Nets once announced, it has caused uproar on the Internet, many users are feeling: the original money can earn so much! A lot of cost-effective millet users instantly understand that the hands of this millet is actually Taiwan advertising machine, and you save the province Under that money advertisers have been advanced. Money to buy millet members automatically go to advertising, the so-called cost-effective here does not exist in millet, just use the Internet to take the easy way.

Some people may say that buying a member in addition to free advertising can also get exclusive topics, cloud services, space development, pocketed vouchers, reading books and more money, it seems worth ah, and you can also manually shut down in different places Of the ads, millet and no bad heart.But the problem is that only want to automatically go to ads do not want to value-added services for the user, 9 9 monthly membership fee will be some upset? Since a key to advertising, Why not integrated in the system but choose to pay?

Spending money on advertising is a routine but millet uses the wrong object

Spend money to advertise this thing is not uncommon, and now several major video software, do not buy a member, 60s or even 90s of the first ads cry see you minutes. Sometimes such an ad for a long time not fun, video broadcast Midway and then a .In fact, the video software advertising is understandable, after all, you pay to buy a TV, not a video resource.

But the phone is not, the phone is an indispensable integrated hardware and software products, the hardware system to buy free has also been the practice of the mobile phone industry. MIUI large-scale advertising has been a user rebound, but still can not tolerate , After all, your main price Xiaomi, a little bit of harmless advertising, but you tell me today, either one by one to get rid of ads, you want to automatically go to advertising, have to spend money.

This move can be said to tear off the hypocritical face of cost-effective millet phone, I declare cost-effective, but before this part is the user to pay, now turned into advertisers, but my pocket no less income. In exchange for money is the ubiquitous ads on the phone, and millet also earned a reputation for cost-effective, you are not angry for you.

Looking back, we can bear the video charges, MIUI charges advertising users are not happy it? Because millet charges received the wrong object. Compared to the user's active demand for video software content, the system tends to spend more passive advertising. We want to see some of the cinemas, it is hard to shoot out by others, I spend money to take for granted, this is I take the initiative to obtain valuable information should be paid.

in turn, When a normal mobile phone operation with ads, which can not tolerate, because I did not take the initiative to obtain the value of the information needs. I open the system file management has always been the right mobile phone should give me, you have to join the advertising The value of their existence, and then charges to advertise automatically, which is some hooligan.

A thought-provoking question is, the normal cell phone system is not there should be no ads, even if the ads are not nor should the introduction of membership fees automatically go to advertising, rather than hidden in every corner of one by one you cancel. System Riga advertising has become the norm in the industry, advertising will not be everywhere, to raise the threshold for the lifting of your advertisement? Once the charge does not stop this pass, who knows what action there is the possibility of charges. Make ads pervasive, with cost-effective exchange User experience, this is the beginning of your Internet phone do you mind?

If you make money is the essence of a business, please do not get the user experience surgery, because the system charges advertising to earn money is not decent.

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9 to 9 ads to the end worth

If membership fees have become a reality, I believe there are still many millet users in order to buy advertising members, after all, many people have endured MIUI advertising for a long time. So the question is, 9 9 money to advertising automatically worth it? If I Is a senior rice noodle, in order to automatically advertise I need to pay extra cost?

Many people see nine 9 monthly membership fee, the feeling is not very high, but do not forget this is a closed beta, and only 10 million beta qualification. If unfortunately did not get, I'm sorry you every month The cost of advertising to soared to 219 yuan, the annual cost is 3322 yuan, a flagship phone out of money.

Of course, this includes more value-added services, but for those who are not interested in value-added services for the user, it is clear that I either one by one manually cancel the ads, or spend 3322 yuan a year to buy the service, which is quite worth it .

From the content of value-added services, we can see that in addition to advertising, affiliates do provide a wealth of extra features, such as cloud space, reading and blessing bags, which are very valuable and affordable for the young user community, but we can To spend more money alone to read reading books, go alone to buy cloud space, only to the advertising service is integrated in the membership, want to buy a separate advertising function but no way.

For many users of red rice, especially for the elderly user groups who use millet phones, many value-added services of millet members have no sense. If you want to advertise separately, you can only spend a large sum of money to buy a full set of services. Authentic. To red rice 5S Plus, for example, the price of 999 yuan quite cost-effective, but with the membership fee, the cost suddenly rose to 4321 yuan, buy an iPhone 7 is not a problem; if you buy millet MIX2, 6621 yuan membership Plus mobile phone package price to make more difficult to accept the more let alone 3322 yuan is just a year's membership fee, a cell phone's life can be more than a year.

Want to give millet a comment Since the system can remove ads one by one, users do not need to cancel one by one, or to integrate a one-button advertising function, or to separate advertising function to open service, let everyone buy, this is for the sake of users.

Not to mention the price, the removal of advertising is also limited. Members that we have to pay attention to the language. 'Remove ads', millet has promised us to 'remove most of the system ads and system applications ads', not all , Opened the member and found that there are still advertisements can not blame millet not kind.

'Some dual-SIM phones may be affected', 'Only one cell phone ads can be exempted', 'Binding multiple mobile phones, exempt from advertising rights will be affected', 'There may be a delay of about 1 day', These require millet users Be careful, especially users with multiple millet devices, because your device may need to buy several members to resolve the issue.

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Membership fees can be received, but impaired services can not have

The number of MIUI users has exceeded 300 million, for millet started by MIUI, 300 million users themselves is a lot of money. Hugo Barra, former global vice president at Xiaomi, once said in an interview: "We sell mobile phones are basically not profitable. We are concerned about the repeatable increase in revenue for a long time to come." "We May sell 10 billion smartphones, but the profit is zero. '

There is a huge user base, Xiaomi want to do value-added services to have money and there is nothing wrong with the industry through member fees to provide better user service ratio abound, as a member of the BOE Plus, in addition to pay more In addition to privileges, but also to help users save a lot of money, which makes Jingdong Plus members received critical acclaim.

However, why the value-added services millet restaurant reputation rebound, the crux of the matter is to advertise this service, Increase the system itself is an advertising service impairment, millet through advertising to help the user experience is returned to the industry standard, did not allow users to obtain additional value This is like hitting me with a stick to give me a radish I will be grateful that Dade, how would the user approve this service?

In retrospect, you will find that using low prices to attract users to gather, the built-in service traps are in fact common routines for Internet companies.Micro mobile phones do have a very high price, which is indisputable fact, but he did not tell you my system There are ads, you either manually shut one by one, or we spend money to help you shut down.If the system built-in advertising is always a harm to the user experience, then pay to advertise is also ran to the cost of the user a kind of injury .

At the same time, Internet companies should also reflect on the road to commercial realization, the user itself will not oppose the operation of low cost through built-in advertising stalls, but the industry does not have a bottom line, there is no industry regulation, the depositary relies on business conscience and user voting To support.Once the abuse of advertising by the enterprise, hurt more of the interests of consumers, after all, a video site advertising is too flooding, I can change to a website to see, but a mobile phone advertising is rampant, I can not throw away the phone.

This article belongs to the original article, if reprinted, please indicate the source: MIUI advertising stay hand millet do not hit the cost of the flag fee.