WeChat applet road how far | Talking Tencent social innovation

Recalling Tencent QQ dominate the social platform for 19 years, from the beginning rudimentary online paging system, and now the market value of nearly 200 billion US dollars of Tencent Empire, and on January 21, 2011 for himself to establish an opponent 'WeChat ', Are all admire their business growth and strategic layout.Nowadays, Tencent launched applets in WeChat, and the devaluation' jump hop 'function, this measure will open the user, the virtual network, the real life of the three The door to interaction.

A brief introduction to the recent applet launched by WeChat: Tencent has updated the applet function in the latest version 6.6.1 so that the user can switch applets in the chatting interface. Interestingly, it is placed at the top of the applet Is a little game called 'jump jump', ranking first place ushered in a large number of WeChat users to play.

When you hold curiosity to play a few games, you will find this lightweight game very interesting, single-finger pressure control bounce strength, is very simple, play for a long time will be addictive.

And most of the current mainstream of the same nature of the game, WeChat jumped into the 'rankings' system, it is to seize the user's comparisons psychology, leading to most users in order to rank and crazy play, brush points, and then in a short period of time Increase user viscosity.

It can be said that mobile webpage games will be promoted by WeChat is expected, as we all know, H5 games once became a form of WeChat advertising, prevention spread in the circle of friends, such as sharing a friend wrapped in red envelopes, follow the concern See the world's best pictures are H5 games, a 'vulgar' form, this form in mid-2016 by the WeChat limit transmission, according to the circumstances to give punishment, or even a permanent title.

Since the H5 game limit, many simple, easy to use 'fool' game is difficult for users to search and use, this 'hop' game can be said once again opened the user 'love' heart, Since February 2017 After Weixin's father, Zhang Xiaolong, launched a WeChat applet, mini-games are gradually being promoted as 'important' for the simple reason that: Small game is a new breach of small programs for a large number of user-aware applet this feature has brought efficient traffic liquidation can not be ignored.

We reflect on why WeChat focuses on promoting small games rather than recommending how to learn English well for users, or is it a Java programming tutorial? The question is to return to why users like to play games. I think the more important reason is: fair.

Your efforts and your grade in the game is proportional to, although the game will also meet the "hanging" users, but compared to the reality of the "hanging" people are much less now plus work pressure, rising prices Pressure continues to burst, a simple and easy to use H5 games can easily become decompression Essential medicine.

This article belongs to the original article, if reproduced, please indicate the source: WeChat applet How far on the road Tencent social innovation http://mobile.zol.com.cn/673/6730726.html

The future of applets is very promising

Wang Jianlin said repeatedly in his speeches at the University of Political Science and Law: "Innovation 'No matter whether the industry or the product, in order to break through the original level, there must be an innovative model, so in a sense, wechat applets are successful. Its biggest' innovation 'lies in For the user to save a lot of application storage space. Its advantages are:

1. Do not need to install, ready to use at any time, spent off. Provincial traffic, the provincial installation time, and does not take up the desktop;

2. experience Although not comparable to native APP, but the general functions are available, considering the good;

For small apprenticeship teams, development costs are lower and more human, financial, and experience can be spent on how to run good products and do the content itself;

4. For the user, a variety of APP levels are not homogeneous, WeChat applet UI and operation flow more unified, to further reduce the user's difficulty;

5. For developers, promotion is easier and more cost effective.

This model WeChat has been successful once, for the first time it successfully grabbed Alipay's job. Since 2014, WeChat, if the function of change purse, cover the start of China's largest social platform business: Tencent's name, With the development of 10 years of Alipay (established in 2004) the ability to compete.Weixin and Alipay greater difference is that the WeChat payment and ontology social functions associated with no need to download more software.

It can be said that the birth of a small program symbolizes that it is necessary to change the user's habit of downloading individual APPs to further occupy the mobile consumer market, although no one can guarantee how long the applet can go forward, but Tencent, the internet stone, Do not want to miss this vent.

WeChat's pressure on Apple

If WeChat wallet rob Ma's job, then weChat applet is the revolution of Apple's life.

Mentioned earlier, the biggest innovation is the applet for the user to save a lot of application storage space, the individual APP to social platform, the end result will be to replace the store, and the more threatening enterprise is Apple.

In April 2017, for the first time, Apple torn its face with the front and WeChat and denounced WeChat's 'reward' function in violation of its terms. Under the terms of the Apple Store, Apple demanded that social media apps forbid developing their own 'reward' function Through the Apple store 'in-app purchases' to complete' reward. 'And to buy games, music, video, each' in-app purchases' Apple will draw 30% of the transaction, so from the Apple Store channel ' 'Appreciation' should also be divided into.

Due to the large number of users involved in WeChat, despite the fact that the WeChat account is divided into three types, the ultimate consideration is that the beneficiary should be the original creator, and the tax payment regulations have been amended.

In short WeChat has the ability to compete with Apple, I speculate that WeChat applet to try to replace Apple's App Store, it has to do only two steps:

First, optimize the applet structure

Today's popular is 'jump jump' tomorrow may be 'happy music', with the further emergence of powerful applications, WeChat will gradually use such a 'small program' to expand their market.

Second, relieve the worries and grab the market

WeChat applet still have to charge the developer finally, and then deliver 30% for Apple, is it less effective? In fact, WeChat this old club, these issues have long been considered more comprehensive, WeChat payment can be used directly by the user Bank card, then bypass Apple's store to pay.

Write last

If WeChat applet simply split the piece of cake, then Apple can only turn to high-end mobile games and applications later, however, high-end applications, one-time paid mobile games in China accounted for a smaller proportion of users, so even if Apple To develop a social platform to fight against WeChat, the odds are not great, because WeChat there QQ brother.

This article belongs to the original article, if reproduced, please indicate the source: WeChat applet How far on the road Tencent social innovation http://mobile.zol.com.cn/673/6730726.html