Who is the next "king of glory"? From the reaction of all parties, it should be a "chicken" hand tour.
Recently, with the official launch of "Glorious Mission" and the announcement of "Jedi Survival" genuine mobile tour, the major players' battle to eat chickens reached its climax. Among them, Tencent and NetEase both attracted the most attention.
For Tencent, taking the 'eating chicken' category will consolidate their strengths in the field of games. 'Survival games is undoubtedly a very important category ... We will have a large number of games aimed at this category.' Tencent president Liu Chi-ping in the quarter The earnings conference call said.
Tencent released third quarter 2017 earnings report, throughout the third quarter, gaming business grew 48% to 268.84 billion yuan, which is Tencent for the third consecutive quarter of gaming revenue remained at more than 200 billion yuan, and the growth rate unabated , Up 13% from the second quarter. Digitally, Tencent mobile camp revenue grew 84% to 18.4 billion yuan.
The Netease, apparently want to help 'eat chicken' to narrow the gap with the Tencent gaming business, and previously in the 'Wilder Action' and 'Terminator 2' results clearly gave NetEase a lot of confidence.
At present, Tencent and NetEase have released a variety of products bet 'eat chicken' in order to win this ace category finals tickets.
Tencent "glorious mission" admission
When the industry is still debating whether or not the escalation of mobile games is the next direction in the mobile game market, the capital market has begun to pay close attention to the relevant targets.On Nov. 21, Tencent's market value exceeded 500 billion U.S. dollars, its market value surpassed that of Facebook for the first time and launched "glorious Mission "and agents" Jedi survival: a large escape "has become an important factor in supporting the stock price.
November 29, "Glorious Mission" as the first truly Tencent 'eat chicken' hand tour, began to join 'eat chicken' war situation. 'Glorious Mission' by the giant development, once in the mobile game platform TapTap to ' The jungle escape: The Last One, "is the first app in TapTap to have booked millions of games and it portrays 'Survival Athletics' core games to the phone and has been optimized for testing that used to be good Performance.
The importance of this product is self-evident, Tencent also has great expectations.
According to official website information, as of November 25, the total number of platform-wide breakthrough 36 million.According to the Baidu Index data show that from November 5 onwards , "Glorious mission" Baidu search index rose rapidly, an increase of 254% on the 7th within the ring in all major tour travel community, the large battle area increasingly popular discussion scale, have shown the potential of such games.
Tencent's amazing user base and marketing capabilities make 'Eating Chicken' a new option for its original players.
'First, really like shooting war games, and second, Jedi survival of the computer with fixed, only play mobile games. Limited to mobile phone functions, the operation is too much trouble, but the picture is actually very good.' There have been players to the interface reporter to explain contact ' Eat chicken 'reasons for hand travel, said,' I feel this kind of game or friends open between the black more interesting. '
Deng Liang, editor in chief of game media Grape of the Game, thinks: 'If the glorious mission can come up with a simplified solution for eating chicken in the palm of your hand, to subvert the production ideas of almost all the products on the market today, such as MOBA 'Make up' simplification that way, greatly reduce the player access threshold on the mobile end, it really hit into a national level game.
'Because of the survival of the Jedi: Battle Royale, there is still no domestic server, there are Caton approach, delay, dropped the problem, and rampant plug players also experience a negative impact on experience; the other hand, a large number of China Mobile Games Players also want to experience such games, so there is a high voice on eating chicken tour. 'An investment securities industry research report analysis.
'Chicken war' has become 'duel showdown'
Industry analysis, in the domestic game market, there is never such a large number of such a clear and needs of the user base, this, the domestic game development team naturally will not let go. Tencent, Netease, millet, Heroes, Long Yuan, etc. Manufacturers have entered this area, the category has emerged '100 chicken war'.
However, as Tencent and Netease continue to increase their numbers, users in this category are aggressively assembling their head products. Small and medium-sized vendors that lack user base and product capabilities are having fewer and fewer opportunities.
'Chicken war' has evolved into 'duel showdown'.
At present, Tencent has released four works of genuine hand tour such as "Glorious Mission", "Crossing the Fire Island" Desert Island Training Edition, "Unlimited Laws," and "Jedi Survival." Netease also came out with "Wilderness Action," "Terminator 2".
NetEase's "wilderness action" and "Terminator" as early access to the market, has reaped a lot of users, and Tencent's "glorious mission" previous appointment number has reached tens of millions.
'Duel showdown' is obviously a protracted war that will be played hard, but from the current situation, Tencent seems to have more advantages.
On the one hand is Tencent's user base, WeChat and Q blessing hand, making Tencent can guarantee the basic dish 'eat chicken', and social increase the weight of Tencent victory - media analysis: 'survival of competitive games have Strong social attributes, therefore, Tencent's social superiority, contribute to product promotion, but also help enrich the game experience, open dark eating chicken. "King glory" is a good example.
More important, Tencent has won the "Jedi survival: a large escape" proxy and genuine tour of the tour, which makes Netease in a very passive position.An tiger sniff author Guquan Jun that: At present, the 'eating chicken' Although the competition is quite fierce, but there is not yet a relatively leading player at this moment. At this moment, Blue Hole and Tencent resorted to 'Genuine' this big killer, so there is a good chance to end the competition.
Tencent, Netease 'eat chicken' dream
The emergence of new explosions category has attracted the attention of Netease and Tencent, although all are full bet 'eat chicken', but Tencent and Netease mentality there is a difference.
Tencent is hoping to continue to occupy a core category in MOBA and FPS categories to continue its advantages in the field of gaming. 'Eating chicken' is just like a hero league, a king of glory, an underground city and Warriors, through the line of fire class magnitude star category '.
Hong Tao, founder of Gamelook, said: "Tencent has long failed to satisfy the success of a single explosion. Instead, it has turned its attention to the trend categories in the global market that are capable of leading the game industry to evolution and sublimation with the goal of expanding the market 's height and breadth.
Tencent Interactive Entertainment Marketing Department also told an interview with reporters: In IEG, 'eating chicken' will create an ecological chain, products, IP to gaming, live coverage and coverage.
Tencent should now be able to promote this category in the country to further expand and develop, coupled with Tencent more familiar with the gaming system and ecological structure, it is promising to become the new trump card category. "In discussing" Jedi Survival, "an industry insider told reporters.
For NetEase, 'eat chicken' represents the biggest excitement after the 'Onmyoji', if you can seize, Netease game can further narrow the gap with Tencent.
With the heat of "Onmyouji," the recession, Netease and Tencent increasingly widened the income gap between the game, the former MMORPG category has a lot of masterpiece, but other sub-categories have more advantages Tencent.
For Netease, to seize the time to find the next "Onmyoji" is a very urgent matter.NPE, in addition to the "eat chicken" category with Tencent titled relative, but also to the "king of glory" attack.Recently, NetEase MOBA products made four MOBA products, namely "decisive battle! Beijing peace", "non-humanities academy", "code: M" and "super-dimensional showdown", trying to occupy a place in the MOBA field.