China's Android handset makers have seen rapid growth. Now they are ready to enter the US market. Among them Huawei hopes to enter the U.S. market the most, but it still needs to cross three Kalan.
The first hurdle: sales channels are limited
Figure: Huawei Mate 10, Mate 10Pro camera
Huawei sells some mobile phones in the U.S. market just because many consumers do not know about advertising because it is not advertised. In addition, at present, Huawei sells mobile phones in the United States only through online channels and has no offline sales channels.
This is a big problem.Mobile phones in people's lives increasingly important to read the news, to understand the weather, watching the video are inseparable from the phone.In addition, the current price of a high-end handsets close to 1000 US dollars, people are sure to buy Want to try it yourself.
To solve this problem, Huawei will work with AT & T and Verizon, the two largest mobile operators in the United States, to sell Mate 10 Pro through their business offices. The Mate 10 Pro is a great mobile phone with battery life, camera performance and performance A very high standard.
Huawei has not officially announced which mobile operators will sell the Mate 10 in the United States. It may announce the news at the upcoming International Consumer Electronics Show.
Huawei needs to launch the high-end model represented by Mate 10 Pro in the U.S. market first, and then launch middle and low-end models to meet the needs of different budget consumers.
Second hurdle: trust factor
Entering the Mobile Operator's Business Office will solve Huawei's most important issues, but this is not the only issue for Huawei, a Chinese handset maker that, beware of it, many Americans wear colored eyewear to see China and Chinese companies.
Huawei needs to establish a good public image in the United States and dispel consumers' misgivings. In general, people are more likely to trust companies they know about.
Third hurdle: mobile phone market is saturated
At present in the U.S. market, almost everyone has mobile phones and the market is getting saturated. This is a problem for companies like Huawei.
It is true that people will buy a new machine, but let consumers give up the original brand, the choice of new brand is much more difficult to attract iPhone users to switch to other brands of mobile phones is particularly difficult.Once investment in an application of ecological chain, to give up the purchase Application is still very difficult.
Faced with this problem not only Huawei, several companies have already entered the US market, Samsung can learn from their successful experience.
One plus successfully entered the U.S. market, relying on a price war, plus a flagship smartphone plus a price of only about $ 300, but with only a Google Nexus handset being comparable.
With the introduction of more products, one plus cell phone prices are rising, but still considered to be inexpensive. Compared with the Samsung GalaxyNote 8, plus 5T configuration is quite (or better), but the price is only half of the former The price is why many people choose one plus a cell phone.
Although sales may be lower than expected, Essential Phone in the United States market still had some impact.It is popular for some consumers because of the design.Almost borderless design and ceramic body, making Essential Phone appearance on the market the most unique One of the phones
Huawei will learn from One Plus or Essential? The price of Mate 10 Pro has not yet been announced, but Yu Chengdong, the CEO of Huawei Consumer Business Group, recently said that the phone will be very competitive in the United States. "Design is a very subjective Strong question, but Mate 10 Pro looks really pretty.
Have a favorable factor to successfully enter the U.S. market
Huawei has all the necessary elements to become a mobile phone giant, mobile phone design, fast, affordable prices.Human has a solid financial resources, because it is already the world's third-largest handset makers these favorable factors can be transformed into Huawei in the US market Success?
Early mistakes in the U.S. market may give Huawei a better understanding of the U.S. market and become a favorable element of the fight to enter the U.S. market. Often times, businesses rarely have the opportunity to establish a "first impression" in one market, but Huawei With such an opportunity, early efforts to enter the U.S. market did not undermine Huawei's image.
As long as enough effort is made, Huawei is still highly likely to have successfully entered the U.S. market this time, but Huawei can not only launch one product online but another online. Supplemented by large-scale advertising.