In a recent study by Strategy Analytics, "Smart Speaker User Research: Brand Awareness and Ownership," pointed out that more than two-thirds of existing users of Amazon Echo and Google Home smartphones are planning to purchase another in the next six months A smart speaker.The report also found that 75% of Amazon smart speaker users will choose Amazon, 69% of Google speakers users will choose Google again, the report concluded, 'This may only mean that the user is extremely high satisfaction , Or that the conversion technology platform will bring unnecessary complexity. '
Other key findings of the study include: • 24% of respondents already own at least one smart speaker • Amazon and Google account for 94% of all reusable smart speakers • More than one-quarter of respondents intend to report in the next six months Buy intelligent speakers
David Mercer, principal analyst and report author at Strategy Analytics, said: "The leader in the fast-growing smart speakerphone market appears to be dominated by the high customer satisfaction and the possibility that the platform will" lock in "the user in the short term Take up a lot of market share in the face of challenges.
David Watkins, Director of Intelligent Loudspeaker Services at Strategy Analytics, commented: 'Amazon and Google seem to have managed to meet their customers' needs in the very early stages of the market, despite their disparate strategies, which are good for rivals The news is also bad news: It is difficult to get Amazon and Google out of the station; but new ways of smart speaker design and user experience can help win new customers.
Strategy Analytics will attend CES in Las Vegas on January 9-12 and analysts will discuss with you the details of smart speaker research.
Note: This research was conducted in December 2017 by Strategy Analytics using 930 Android smartphone users on the AppOptix US platform.