New Year's Day has just passed, many netizens exclaimed: '' jump 'ruined my New Year holiday!
This is the H5 mini-game launched by WeChat on New Year's Eve. As a WeChat applet, it is easy to operate and easy to use.
Play is also very simple: Press the phone screen, small rubber people from the building blocks, jump to the front of the table or carton.Only to keep pressing time just right, small rubber talent will not fall, continuously jumped.
Simple, but people 'fall'
'We all fall.'
'It just makes people unable to stop.'
With the popularity of 'hopping', the number of social networking sites that talked about 'hopping' has soared, and some netizens compare this simple little game to the 'hilarious' game they used to play as a kid. 'Jump hop' success experience, such as eyes must always be staring at the center of the next building block, try to maintain a uniform speed in the jump and so on.
Simple, is the important reason for the rapid jump in 'jump jump' .It's the rules of the game is that pressing the screen time will be converted into rubber bouncing distance.You do not even need to consider the rubber bouncing direction, the height.Only need to continuously improve Press time accuracy can be.
'Jumping' is also simple, this is a directly embedded WeChat H5 game, do not need to go to the app store to download APP. As long as the WeChat update to 6.6.1 version, the user also has Play the 'jump' entrance, and it's easy to find above the WeChat interface, and any shards of time can be a great time to jump in and out.
In addition to simple, with the powerful social features of the WeChat platform, 'jumping' has inherent social properties.If the rubber man jump to a building block, the number of bounce more than a friend, the game will automatically prompt 'beyond ', And pop up a friend's avatar, in order to motivate players continue to' go beyond '.
'Jumping' can also rank all players in your circle of friends, just like the rank of WeChat. As a result, it is easy for you to form a chasing brush for you The situation.
Some netizens even jump on the jump 's success, to' try to figure out the human nature '- it allows users to feel happy and make progress.
Such as rubber bouncing objects of various, in addition to the most common building blocks, as well as manhole covers, convenience stores, toilet paper, benches, etc., so that users are full of freshness.Elegant people jumping to different objects will have different scores Reward, the user will continue to sum up experience under the incentive mechanism, the more jump Yong.
Awkward, 'godlike' another game
Increasing heat of the 'jump' won a lot of applause, but also attracted many questions.
Attentive users found that 'jump jump' and another called 'happy jumping bottle' iOS game hit a high 'joy jump bottle' English name is 'Bottle Flip', which is developed by the foreign team Ketchapp small Games, on the line at the end of 2016, has been very popular in foreign countries.
If you've played 'Happy Jump Bottle' before and then 'jump', you'll find the similarity between the two is embarrassingly awkward.
'Happy jump bottle', the bouncer is a glass bottle, bouncing objects are all kinds of building blocks, tables, etc. 'Jumping' bouncer is an eraser, bouncing objects are a variety of items, Just the appearance of the goods is different. 'Happy jumping bottle' There are four kinds of play, 'jump' only one of them.
In addition, the two games in the game rules, methods of operation is roughly the same, even the scene style is also difficult to distinguish.
Has always been a very simple game, a high degree of similarity to the elements and so much, inevitably let users question: This will not involve copyright infringement?
Of course, if there is cooperation between the 'hop' and the 'hop-hop' development team, or the latter's authorization, the question of infringement can not be justified.
However, Science and Technology Daily reporter 'jump on' whether to get 'Happy jumping bottle' team authorized contact Tencent public relations staff, as of press time did not get a reply, the other party has not questioned users of the infringement.
On the 2nd, Li Junhui, a researcher at the IPR Research Center of China University of Political Science and Law, said in an interview with Science and Technology Daily that from the game experience, WeChat hopping and joy jumping are indeed very similar. However, Jump 'has not been authorized Ketchapp team, can determine the constitute infringement, you need to distinguish between several situations.
'From the perspective of game copyright, although the two games are very similar in gameplay and scene settings, the specific elements of the game are not exactly the same. "According to Li Junhui, it can be said that both parties agree on the creative aspect of the game, There are differences in expression, such as different rubber bottles and bottles, bouncing objects, such as the design difference.
Li Junhui believes that if you want to determine the copyright infringement constitute a certain degree of difficulty, you need to compare in detail from the software level, the game screen and level design.
However, Li Junhui added that from a perspective of unfair competition, the Wechat "hop" released after the launch time did indeed mimic or plagiarize the 'Happy Jump Bottle' due to the very similar game play and scenario. Users and possible earnings.
Another difference between 'hop' and 'happy hop' is that the former is a H5 game and the latter is an APP game, but Li Junhui believes that H5 or APP is only an external manifestation or carrier difference that does not affect the game Ownership of Copyright and Infringement Determination.
'From the perspective of unfair competition, the H5-type WeChat hopping may dramatically divert the users of' Happy Jumping Bottle ', making the unfair competition more obvious. "Li Junhui said.
Online games, infringement costs are rising
Put aside 'jump jump' and 'joy jump bottle' aside, with the rapid rise of the domestic online games industry, 'hit the face' is not surprising.
Earlier due to the game 'hit the face' triggered by NetEase v. Doi network 'infringement of copyright and unfair competition' case aroused widespread concern.
The case is caused by the departure of employees NetEase Duoyi network development and operation of a section called "Shenwu" online games .NetEase that "Shen Wu" and NetEase developed "Fantasy Westward Journey" game background, all game elements are highly the same.
'Any game product contains the name of the game and the content of the game.' Li Junhui introduced the game name as an important indicator of the distinction between products or services, can be included trademark protection.The game content generally by the game characters, game plots and gameplay and other elements, Game characters, costumes, props, plot and other original designs can be incorporated into the copyright protection.
In addition, the game, as a whole, is also a part of a computer software program as a whole that can be protected as a copyright in computer software.Formally, any game name, game character, props, scenes, etc. that are the same or similar to others' , Plot and other practices, may be suspected of infringement.
Therefore, many "skin-wracking games" may infringe on the simple replacement of different background colors and the replacement of different costumes, while the non-recreational works such as game characters, props, scenes and plots may infringe. Li Junhui said.
Because of the power of online game 'Suck Gold', a successful game can bring tremendous benefits. In addition, game infringement was once less compensable, so some game production teams are launching 'peeking games' at risk of infringement.
However, Li Junhui said that the cost of infringing game intellectual property is on the rise since last year, and the copyright protection of domestic games has been steadily increasing. It is not uncommon for cases of infringement or unfair competition in the amount of over ten million yuan.