2017 is coming, 2018, no winter can not be insurmountable, and no spring will not come.But when everyone is happy to celebrate the new beginning of a new year, Internet TV's winter is still in. In the spring of 2018, Where, whether it is music, millet, storm, or micro-whales, popular, see Shang, love Mango are still looking for.
Internet TV is a brand-new technology which uses broadband cable television network, Internet, multimedia, communication and other technologies to provide home Internet TV users with a variety of interactive services including digital television. The lower the case, the Internet TV brand to seize the new era of consumer demand for personalized hardware products for the rigid TV into the soul of flexible content, re-awakening consumer enthusiasm for television, the entire television industry specified A new opportunity and direction of development.
Why Internet TV still winter? Although Internet TV is a rising star in the television industry, but arm thrash.With the traditional television display core technology, firmly control the Chinese market share in the context of upstream in 2017 LCD panel prices soaring, mountain manufacturing pressure so that childish Internet TV had to slow down the pace of progress.
In addition, the entire color TV industry operating in the low-profit format more difficult to run, after the price war, the Internet's dividend is constantly declining.Avianyun cloud network data show that in 2016 Q3 Internet TV accounted for 23% of the overall TV market, and this Data in the third quarter of 2017 dropped to 12%.
And all walks of life every year in constant reshuffle, Wang be defeated, PConline immediately bring you breakdown 2017 What Daedong went to the Internet brand is not yet frustrated.
Music: Internet TV 'boss' ups and downs
Frustrated index: ★ ★ ★ ★ ★
In 2017, the big brother who had led the Internet TV to sweep the traditional TV army for a long time could be said to have pocketed everyone's attention. However, in the recent "fire in a hot winter" television conference, LeTV was extremely low profile, 30 minutes conference, leaving 10 introduction of new TV products in less than 5 minutes, but also in the north are still unable to buy these new products.This just 30 minutes, more like music in 2017 after the storm Hope to save the user confidence with new TV products will be the statement.
At the press conference, the official made it clear that Music Television will return to the industry, focus on the family, focusing on the big screen, to become a smart home for the rich Internet services provider.
Quick Comment: Many people are unaware that LeTV has always been the backbone of Internet TV. Although LeTV and Xiaomi are well-known in the field of Internet TV, LeTV has been leading the way since Xiaomi closed its doors and started to work slowly. With Internet TV, the music boom collapsed, arousing waves across the Internet television camp. It is undeniable that LeTV had made its contribution in the Internet TV community, but consumers have regained their confidence in LeTV since then. , The key is whether LeTV can return to the TV product itself, deep plowing products, channels, users, prices and other key elements.
See still: dark horse explosive endurance lack of horse
Frustrated index: ★ ★ ★ ★
Internet TV with rich content to make up for the lack of low-cost hardware, success in the color TV road overcame the clouded look Shangxian more as a representative of the new forces in the smart TV market, the rapid rise of Internet TV become a powerful dark horse in 2016 with the Internet Thinking + Internet speed, creating the Internet television industry's first five, among the industry's first-line brand camp.
But there are big brothers behind the support, there is CIBN Internet TV platform for a strong ecological system for content support (CIBN Internet TV by the China International Broadcasting Network's Guangdong Oriental Network (Beijing) Co., Ltd. exclusive operation) TV hardware itself can be.
However, the good news is not long, the Internet TV brand has yet to be broke the news by employees on the Internet, the company has long been muddy, operating conditions in a mess. Not only owed supplier loans, a substantial layoffs, and even forced employees to leave without giving wages, The contradictions are indifferent.
Quick Comment: See still with their own license of the king of your body, a continuous breakthrough in chips, systems and other hard technologies, and create a new experience of audio-visual closed-loop, with its natural resources and its own technological innovation strength, is in Internet TV The industry has been optimistic about the dark horse.But even the music as big brothers are unable to carry, and we can see that puerile solely by content is difficult to win in the market.
Storm TV: Internet TV play burn can afford it?
Frustrated index: ★ ★ ★
Many Internet TV are now burdened with high costs of OEM, copyrights, raw materials and other costs in the winter, selling a lose one in the market.
Storm TV from 15 years to do the first product, to achieve sales in the second quarter of 16, starting from the third quarter loss, is still at a loss.As of the end of June 17, the net assets of storm commander-236000000 yuan, With a loss of 358 million yuan in 2016 and a loss of 129 million yuan in the first half of 2017. It will have a loss of three to four hundred yuan for every one sold by storm in 2017. This loss of nearly 500 million yuan does not seem to have affected the pair Confidence in own products 2018, the storm will have nearly 1 billion new capital injection, will continue to force AI, storm AI TV to achieve the dream.
Quick Comment: In 17 years, Internet TV seems to have staged a collective silent mute, traditional TV technology focus, while Internet TV has done nothing, even almost dying to defeat.If you continue to rely on content subsidy hardware, even if you can Find new investment continue to burn money does not help .Internet TV content advantages are rapidly absorbed by the traditional vendors and beyond, Internet TV only step up to make up for their own production and channels and other disadvantages, have the opportunity to seize the color TV market in their own words right.
The full text of the summary: This is an all-time car all the time is not in the competitive era of cruel competition in the market has never stopped, want to try hard to survive harsh winter is not desirable, and ultimately will only be chased by the wave of inundation.In the field of color TV, Hardware strength and content strength are indispensable for all Internet brand TV, return to the TV product itself, is the foundation of this .17 several happy a few unhappy, maybe these frustrations are temporary, Look forward to 18 years of color TV industry will have a new picture.