In the United States, there is a ban on formal legislation, called the 'clothesline ban', which is implemented in 31 of the 50 states, so the popularity of clothes dryers in American families is high. At present, Jinan, Chongqing, etc. Some provinces and cities have also introduced relevant legislation prohibiting the outdoor balcony drying clothes.Industry believes that with the acceleration of China's urban civilization construction and residents spending power to enhance the spontaneous demand for release and strengthening of urban policy norms will promote Domestic dryer market into a large-scale development of fast lane.
Dec. 26, Zhongyi Kang released the latest market sales data show that, as of December 21, China's dryer sales of 264 million yuan, an increase of 58%, the year 2017 China's dryer The market size is expected to reach 192,000 units.It is noteworthy that Haier dryer sales growth of 283% year on year, the industry growth rate of nearly 5 times so strong growth momentum, highlighting the consumers of Haier drying clothing Machine recognition.
To the user acceptance of the heat pump dryer, for example, compared to other products of high temperature drying, Haier heat pump dryer drying temperature does not exceed 56 degrees, effectively reducing the high temperature on the clothing caused by thermal damage, and even wool Clothing can also be assured drying.Its heat pump drying technology, without the heater can achieve internal heat transfer can be 30 minutes fast drying, significantly reduce the drying time, energy consumption is also lower than the average dryer 66%. In addition, its industry's first positive and negative anti-winding technology, gold 8: 1 positive and negative rotation, large clothing can also quickly roasted uniform, but also automatically shake loose clothes without leaving wrinkles, so that clothing is flat . In order to allow more users to enjoy one-stop quality dry clothes life, during the Thanksgiving month, Haier clothes dryer to provide users with 100 days 'home experience' privilege, allowing users to complete the product experience in real family life .
As the world's leading professional brand of personal care, Haier has established 5 R & D centers and 23 manufacturing bases around the world. Relying on the world's leading R & D resources and a professional talent team, Haier can quickly translate user needs in the field of clothes dryers, Products to meet the global needs of different users of individual drying In the Australian market, Haier dryer is the only Chinese brand, but also the share of the first brand.According to GFK statistics, in the Australian market, Haier dryer share of Reached 32%, ranking first in the country; in New Zealand, Haier dryer market share reached 50.3% accounted for half.
The current washing machine is entering the stock market, replacing demand as a new growth point will be gradually released in the dryer and other market segments, the major washing machine brands are also constantly tap the plasticity of the new category.Under the guidance of the single-in-one mode, Haier Always adhere to the user-driven, product talk, the industry-wide collaboration to promote the rapid development of China's dryer market, from the domestic small market to the globalization of large industries.