December 29, well-known data statistics Goss data released electric water heater online sales data report.Data show that in November 2017, electric water heater online sales of 528,000, with sales of 511.559 million yuan, the average transaction price was 968.7 Yuan, sales fell 39.66% year-on-year, growth of 33.67%; sales fell 43.88%, growth of 31.38%. With double 11 activities, the major water heater brands have achieved greater sales growth, the top sales Three brands: Haier, the United States, AO Smith, Haier, which has the highest sales, reaching 146.1590 million yuan.
'Take the amount of' route unsustainable, the user needs to determine the 'high' is the only way out
From last year, a competition set off by sales and sales is quietly started in China's water heater market, which also led to the transformation of the brand pattern, the focus is on November electric water heater sales report released by the authority.
November for each business are 'sprint month', double 11, I believe many consumers in the purchase of water heaters, there will be surprises found that this year the water heater is not only a single anti-electric wall function machine, and Is fast hot wash, water washing and other products with differentiated features began to occupy the market the main push status, prices rose from 1,000 yuan to 2500. Behind the popular high-end products, is a more obvious, large high-end consumer The quiet rise in demand is becoming a new force in China's water heater market.
According to the State Information Center, the share of sales of mid-to-high-end water heater products continued to rise in 2016. Among them, the share of sales of electric water heater with a price of more than 2,500 yuan rose from 13.78% in 2015 to 17% in 2016. According to Water Heater Industry White Paper "statistics show that nearly 60% of consumers in the purchase of water heater, the first concern is the brand, function and technology and other factors, and has been more concerned about the impact of price factors gradually narrowing, only 7% of consumers as Preferred, means that the growth potential of mid-to-high end products will be magnified in the future.
Instantaneous heat, large amounts of water, water purification, etc. become a new demand point Haier continued to lead
User-centered scientific and technological innovation, which is the premise of all companies started a new round of high-end market campaign over the past few years, focusing on product performance and technological innovation of electric water heaters have been concerned about the product itself to the safety of users, For example, Haier introduced a new generation of instantaneous heat washing, large amount of water, water washing and other electric water heaters, for immediate use of water, water for family and mothers and infants, and other needs of research and development, out of the traditional water heater iteration The strange circle, more concerned about the actual needs of users and the use of water experience.
In addition, since the beginning of this year, under the bidirectional drive of external policies and internal healthy competition, the water heater industry has detonated a new round of high-end consumer trends. Apart from price increases, how can we shift to the high-end market? The core lies in how products are replaced by ' Single Water Heating 'to' Wisdom Water System 'iteration.
Taking Haier as an example, at the strategic start-up conference held in December this year, focused on the water demand for safety, health and intelligence that are of primary concern to users worldwide, Haier released a whole new generation of water-saving solutions including the new generation of gas-fired water heaters, Anti-electric wall water heater and the future integrated wisdom of the whole house water solutions. Security gas water heater to lead the industry from the last century 'strong row' era into the 'security' era; Instant hot water wall heater led the electric water heater industry from the 'slow heat' The era into the 'instantaneous' era; the future integrated intelligent water solutions across the house to lead the industry from the 'smart single product' into the era of 'Haier smart home' a new era.
Driven by the one-man model, Haier water heater has always been user-centered and user-driven, taking the lead in exploring Haier smart home water system solutions.At the same time, experts said that the "one man and one man" model is becoming the next social model, Is bound to bring "textbook" type of reference for the transformation of the Internet of Things of all types of enterprises.