Price fluctuations affect the intense competition in 2017, appliance companies 'step by step startling'
Home appliances, is an old and young industry.It said it is old, because in the ever-changing Internet today, the image it shows, and did not change much; to say it young, because the appliance appeared not long, in the It looks like there is not much change in the image, but also full of scientific and technological factors, and continuous innovation in 2017, China's home appliance market crowded both by the impact of raw material prices, the collective bullish moment of home appliances, there are Internet TV Fall from the high light, suffered the situation of 'cut' in this wave of changes in the wave of light, the days of home appliance business is also step by step startling.
Appliance companies 'price rise' clouds over the year
In 2017, the sound of 'price hikes' is always accompanied by the appliance market.
From the beginning of last year, the prices of raw materials such as steel, copper and aluminum rose, leading to a rise in the price of the home appliance industry with a very high degree of correlation. Taking television as an example, at present, in the entire cost structure of a television set, Accounting for 70% .As the upstream core supplier of TV manufacturers, panel panel makers by the impact of rising raw material prices, and the pressure transmitted to the TV manufacturers who.
From the current analysis, many people attributed this round of up to the raw material prices, but it is not the sole reason for this round of price hikes in the home appliance industry.In the industry view, the rise in logistics costs is also very important One of the reasons.Especially after the Ministry of Transport, Ministry of Public Security and other formulated "Regulations on the management of road vehicles over the limit transport", the requirements of the domestic 12-year truckload overrun standard tonnage across the board to reduce, and the truck The outline size, axle load and quality limits were clearly defined.The implementation of the "provisions", the direct result of the consequences is that the entire logistics industry began to raise fees.
In addition, in the environmental crisis, the government shut down non-compliance of environmental protection companies are determined, tough means of supply of home appliances spare parts tension.However, this round of price increases, although the spread of a particularly wide range, but specific to many home appliances industry On the pressure of price increases is not quickly transmitted to consumers.
Suffered 'cut' Internet TV from a height fall
Since 2017, competition in the color TV market has been very fierce, Internet TV companies are going down, traditional TV manufacturers like veterans continue to exert their own hard power .However, holding high the banner of smart TV, music, popular and other Internet brands have poured in At the peak, up to 20 new color TV brands are on the market. Today, except for a few Internet TV companies, the giants such as Ikki and Youku are quietly leaving the battlefield.
From the market performance, this concept to attract users to harvest at low prices, the model has encountered the 'ceiling.' A large number of new Internet brands to enter the smart phone market has been the lack of effective growth in the early overdraft of the next few Year sales; consumption structure to high-end upgrade, the Chinese users no longer need is the low-cost products, but high-quality products; the lack of effective sales of television real estate industry and so on.
The shrinking Internet TV market is complicated by the fact that in the supply chain, Internet TV encounters pressure beyond its market affordability once it encounters a sharp rise in upstream materials this year, while over-reliance on capital-first gene makes Internet TV brands Of the product manufacturing capacity is very weak, but also to the Internet TV product homogeneity serious problems.
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2017 appliance industry event
Patent competition plunged
In June 2017, after Gree successfully sued Midea Air-Conditioner for infringing its new patent right and claiming 50 million yuan, Midea filed a lawsuit against Gree continuously and accumulated over 50 million yuan of claims, a total of 12 cases , The cumulative claim amount amounted to several hundred million dollars.On the same day, Gree sued Oaks over thirty kinds of air-conditioning products infringement of its 'up and down the water tray, bottom shell integration' patents, to its claim 110 million yuan.
Air-conditioned refrigerant alternative acceleration
March 11 this year, China's second phase of room air conditioners and household heat pump water heaters industry HCFC (Note: a Freon refrigerant) phase-out management plan was officially launched.
In accordance with the plan requirements, China's second phase of room air conditioners and household heat pump water heaters industry will phase out HCFC based on the first phase, to be cut 20% at baseline by 2018 and 45% by 2020, The goal of a 35% reduction by 2020 is much better.
Hisense Electric acquired Toshiba Japan
In early December, Hisense Electric Co., Ltd., a publicly traded company of Hisense Group, and Toshiba Corporation jointly announced in Tokyo that 95% of the equity interest in Toshiba Imaging Solutions Co., Ltd. (hereinafter referred to as TVS) was transferred to Hisense. Upon completion of the transfer, Hisense Electric will enjoy the Toshiba TV products , Brand, operation service and other package business, and owns 40 years of global brand authorization of Toshiba TV.After the acquisition, Hisense will integrate R & D, supply chain and global channel resources of both parties to rapidly enhance the market scale and accelerate the internationalization process.