By the end of 2017, after the formal revival of 'patted second-hand' brand in Jingdong, the second-hand electricity supplier market, divided by both idle fish and turnaround, ushered in the third giants. So far, Jingdong ranks Ali, Tencent has occupied 90% share One trillion level second-hand market.
Leisure fish rely on the support of Taobao and ant gold clothes, enjoy a huge flow advantage.Can turn Tencent 200 million US dollars in investment, but also from the Tencent diversion, but its front and rear attack. Electronic digital second-hand goods trading, will directly impact the leisure fish, turn around in the new competitive landscape, the second-hand electricity supplier market is facing a new shuffle.
Patted resurrection
Main 'quality control' intended to break the game
Jingdong is not the first time the layout of second-hand market.
One year after Tencent moved its pat network to Jingdong in 2014, JD said that because the C2C model could not stop the fake phenomenon, the seller service was stopped at the end of 2015 and the company started to tap the used trading platform. Only six months later, Month, Jingdong will completely shut down, including pat secondhand, including pat network.
Jingdong did not give up second-hand market after patting off the net.January 2011, Jingdong low profile on the Jingdong excellent trading platform, the integration of the original recycling and 3C-based second-hand goods sales.
At this point pat the opponent has made significant first-mover advantage.Mobile big data service provider QuestMobile data show that as of the end of 2017, turn around and leisure fish has accounted for more than 90% market share.
'Jingdong action is too slow,' said Li Chengdong, a senior E-commerce analyst. As the trading process and testing evaluation system mature, the market for second-hand individuals has been enlarged.
Clap second-hand general manager Wang Yongliang introduction, pat second-hand will be the platform of operational thinking, integration of recycling, testing and processing and then sales and other reverse supply chain resources, the Jingdong ecological expanded to second-hand goods trading. Compared to other platforms, pat second-hand The features include the identification of second-hand goods, refurbishment and Jingdong-owned logistics and distribution.
Specifically, a second-hand goods released on the platform, the pat will be automatically valued to help users understand the commodity price.But Jingdong logistics pick-up, North Canton and other cities 125 before 15: 00 the same day pick-up, Other cities pick up the next day, then identified by a third party.
'Second-hand goods quality control more difficult, and Jingdong flagship self-service', Li Chengdong said. 'Now the biggest challenge of second-hand goods is fake and after-sales protection, Jingdong still have the opportunity to break the pattern of idle fish turn around.
Comparison of the business model of the Big Three is not difficult to find that the mode of idle C2C platform is the lightest, that is, the platform provides information exchange, credit system and transaction means, both supply and demand direct docking; turn around C2C platform and C2B2C self- Own cell phone quality control team, compared with the heavier mode of playing fish; pat the most used mode, attention C2B recycling and consignment B2C.
Pat second-hand After the new personal idle transactions, and the formation of a direct competition with the idle fish, however, in the industry view, repeatedly stressed 'reverse supply chain' and 'quality self-employed' pat second-hand focus Is still in the mall, rather than platform.Patch from the second-hand application page recovery and excellent business on the front of personal idle business, which also corroborated pat second-hand will pay more attention to C2B and B2C mode of business.
Leisure fish standing on the shoulders of giants
Security is still a problem
Resurrection in Jingdong patted at the same time, can not be ignored in front of two occupied 90% of oligopoly players.
According to QuestMobile's "Second Hand Trade Watch" report, as of the end of 2017, the number of second-hand idle trading industry users in China was close to 40 million, of which, idle fish and turn total accounted for more than 90% of market share. Specifically, The number of monthly active users reached 19.61 million, ranking the first, with 17.47 million active users turning back monthly.
The relative leading leisure fish are trying to widen the gap between the two days before the pat on the second-hand, the introduction of idle fish fast service .Fresh fish by access to sesame credit, allowing users to online valuation, At the moment, Credit Succeeding has access to dozens of professional recycling organizations such as Recycle Treasurer to support rapid recycle of 3C, furniture, appliances and musical instruments.
Leisure fish split from Taobao's second-hand since 2014, and now it has been for 3 years. Combining with Taobao's C2C traffic, it has opened up credit with ant gold clothes and sesame seeds, leaving the free fish born to stand on the shoulders of giants.
However, idle fish are also facing the problem of quality control.Large market share of the leading leisure fish currently encountered the biggest problem is that, although Alipay intermediary protection, customer service to deal with trade disputes, credit system and evaluation system to ensure safety, but still was Many users Tucao.
One of the most disputes in electronic products, many users are reflected in the idle fish encountered suspected refurbished machines, assembly machines posing as second-hand genuine sale.Although the safe fish in the system, many users of money eventually be protected, but which Long complaints and wrangling process, so many users reflect the poor experience.
However, despite the quality control challenges, QuestMobile data shows that the average monthly idle fish consumption per hour is 50% higher than the turnover, the active user retention rate, and the newly installed active subscribers and newly installed active conversion rates from July to September 2017 are both slightly lower Above the turn.
There are pats before the fish
Turn facing the offensive and defensive war
'Pat second-hand entry, the turning point of the dominant business directly constitute a competitive relationship.' 'Independent IT analyst Tang Xin said that after the Jingdong into the secondary market, lying in the leisure after the fish will undoubtedly face the situation before and after the attack.
Turn Focus is a key product of 58. In 2014, it obtained an investment of 100 million yuan from Tencent, and the number of users and monthly active users continued to rise rapidly since its launch in 2015. In April last year, it received an investment of 200 million U.S. dollars in Tencent, After full access to the WeChat account system, we launched a WeChat applet that switched official and repossessed appraisals to further drain from Tencent.
Prior to the transfer in second-hand mobile phone this category sold to the highest in the industry, only the second quarter of 2017, the platform mobile phone trading volume reached 2.1 million However, Jingdong's pat second-hand will have a direct impact on the turn.
According to media reports, in the field of mobile phones and 3C area and Foxconn cooperation in quality inspection, cooperation in dismantling and maintenance of major appliances in cooperation with Haier, for large transactions such as city furniture, access to the 58 speed and so on.
However, Jingdong also has extensive experience in quality control and quality testing, and in addition to testing and grading in second-hand production, Jingdong also enhances its competitiveness through various services such as reverse logistics and financial staging, all of which point to the core competition force.
According to QuestMobile data, more than 85% of unoccupied fish and diversions have taken place in September 2017. According to the trend from 2016 to the present, the percentage of overlapped users to the total number of two APP users remains at 5% Leisure fish and turn around have formed a competitive separation.
For a new competitive landscape, Lee Seong Dong said that with the city from the 58's products, and traffic from Tencent in the same city trading-based second-hand market, turn around with the first mover advantage.
Tang Xin believes that the face of attack on both sides, turn need to focus on products, excellent products in the secondary market continue to reinforce the brand, good defense, while the development of other than 3C digital advantages of other categories.
Giants into the game one after another
Second-hand market, what are the opportunities?
'The used-hand market is very large and fully captures the giants,' says Lee Seong-Dong, adding that more and more high-quality idle goods are emerging in the context of consumer upgrades. Second-hand deals are becoming rigid and second-hand markets are rapidly expanding.
National Information Center of Information Research released "China's economic development report 2016" shows that in 2016 the size of China's idle market reached 400 billion yuan, the next two years will double, reaching nearly 1 trillion scale.
In addition to the rapidly growing market size, tremendous flow of water has also become a big factor in attracting giants in second-hand deals. "The giant layout of the secondary market is an important way to increase its GMV (total turnover), Tang said. Although GMV is not directly linked to profits , But there is an indirect impact on the higher GMV means high traffic, which means that the possibility of more profitable models, but also a symbol of the company has a better profit potential and prospects, thus affecting the stock price and valuation.At the same time, Earnings models that include making a difference from C2B2C and making commissions from C2C businesses have also been validated by the market, so it is easy to understand that giants will be admitted one after another.
In addition to giant-led integrated second-hand trading platform, the subdivision of vertical class second-hand trading platform is also a large number of emerging areas of maternal and child second-hand goods transactions such as baby Amoy, holiday market, etc. Amoy second-hand goods trading wool shop and so on. Trading platform big show, love cats, fat tiger, Yin Bao and so on.
With the establishment of the credit system and the improvement of the system of recovery, valuation and processing behind the rotation and patting, China's secondary trading is moving toward standardization, which undoubtedly further stimulates consumers' willingness to carry out second-hand transactions and further promotes the secondary electricity market Expansion.And the competition among the giants will also make C2C, B2C and C2B three models coexist, to meet different types of second-hand transaction needs.