Industry 4.0 is believed to be no stranger to this industry. The hot words frequently appearing in the news in the past two years were originally put forward by the industrialized country of Germany, which is well-known for its rigorous and meticulous work, in order to raise the level of intelligence in the manufacturing industry and establish In line with this, the "Made in China 2025" recently released by the Ministry of Industry and Information Technology is also a transformation and upgrading oriented to the domestic industry, and has developed into a modernized industry in China The powerhouse portrayed a clear road map.
Thus, the transformation and upgrading of the manufacturing industry has become an inevitable requirement for the era of consumer upgrading.Users have strong demand for intelligent, high-end and customized products, which also calls for enterprises to make more 'right taste' products, In the fierce market competition, brand innovation is undoubtedly an important part.
As a business card in the kitchen and electric appliance industry in China, Sakurauji was keenly aware of the signal of change as early as 2015. Saket Group chairman Li Rongkun realized that the conservative business model has not managed and must be in the new Under the normal economic environment, we are adapting to the development of the times. As a result, we firmly established the sophisticated brand strategy and made every effort to increase R & D and brand investment.
Cherry Snow Group Chairman Li Rongkun
It is in this year, Sakura released in one fell swoop, including range hoods, gas stoves, gas water heaters, electric water heaters, disinfection cabinet, etc., five categories of 30 new smart products, including a new generation of intelligent inverter hood ' Super Magic 007 'and efficient fire cooker' Magic Flame 007 'such an industry benchmark, not only further enrich the company's product line, but also in the intelligent control and human experience greatly enhanced, all this for the cherry snow to the Chinese first-line kitchen Electric brand has laid a solid foundation.
At the marketing conference in 2016, Cherry Snow focused on the core strategy of "Two Lifes and One Growth" to promote enterprise transformation through product development, market development and management improvement. Li Rongkun particularly requested to strengthen the intelligent research and development of products , Fully open up the blind spot market, to further improve production management, financial management, human resources, after-sales service, brand management, etc. All this makes Sakura snow product quality in the substantial escalation at the same time, innovation, brand power, channel marketing capabilities , Service system and so on are constantly compaction and optimization.
Follow this line of business ideas, Sakura snow opened the file by speed up the development model, and in June 26, 2017 surrendered to make the world a stunning answer - breath released 'zero fume' high-end frequency music machine, 'Zero cold water' high-end comfort bath thermostat water heater, and Sakura new generation of sliding control gas stove three high-end smart new products, exploding the entire appliance circle.
'Zero move • heart' Sakura snow Kitchen 2017 high-end new conference
The reason why it can 'cause a wave of rippling waves' is because these products, especially the former two, not only have the first music fume hood in China but also China's first second-hand hot water heater, not only for' zero fumes' and ' Cold water ', there are a lot of black technology you may not have thought of at all, such as smart temperature sensing technology, laser dust air sensor, ITO touch technology, refresh people's awareness of high-end range hood and high-end water heater, let Consumers understand that the original hood and water heater can be so smart.
As soon as the advent of new products, it gained a high degree of market acceptance and gratifying achievements. Since then, Cherry Snow has officially entered the super-single product era and has become the representative of China's smart industry in the 4.0 era. A liter ',' only high-end smart kitchen appliances' core strategy is also closely linked, but also proves that pay close attention to product quality, continuous technological innovation is the right way to achieve a century brand.
Innovation is an inexhaustible motive force for the development of the enterprise. Recently, Li Rongkun came out with his own 'little wish' when he accepted an exclusive interview with the World Wide Web, and I hope that Sakura will get new products every year. The goal seems easy to implement. In fact, every year we can guarantee that the new product launch with the necessary components not only requires strong technical strength and financial support, but also requires in-depth market insight and firm determination.
In 2018, the kitchen appliance market will surely be more surging, and cherry snow will also enter the 20th year, how to ensure sustained innovation and steady growth on the success, which is undoubtedly Sakura snow is a great challenge. The future, we will wait and see.
