If the selection of the most popular theatrical drama in 2017, "Shakespeare do not be angry" will certainly list.As a happy tribute to Shakespeare's ingenuity, in addition to the drama comes with aura, but also inseparable from the deep cooperation partner TCL strong boost. In Beijing, Hefei after numerous circles, December 30, TCL flagship product holding hands "Shakespeare do not be angry," staged a special drama for the audience presents a spectacular drama art feast and intelligent technology products experience, but also for 2017 TCL drama marketing Full ending.
TCL hand "Shakespeare Do not be angry," popular drama overflowing
TCL 'director' Different drama brands + strong product 'ring powder'
In the field of drama marketing three years of TCL, the end of this year will end drama marketing play to the extreme stage, TCL cleverly product performance and experience, through the "Shakespeare not angry" scene layout, lines, Plot and other related implantation, so that products and dramas blend, forming a strong link between products, brands and drama.
TCL flagship product debut in Shenzhen drama
In addition to the stage, TCL is devoted to creating a immersion-style outdoor experience area where TCL elements are presented in multiple dimensions throughout the theater. Product Experience Zone, TCL's X6 Quantum TV, Impression Roman Security King Air Conditioner, Integrated Inverter Four-door Refrigerator, The flagship products such as drum washing machines, air purifiers, and BlackBerrys were unveiled to give fans, media and consumers a chance to experience the smart life of the future created by TCL's flagship product.
Live audiences experience TCL X6 XESS private theater
TCL X6 XESS Private Cinema which adopts the latest generation of primary color quantum dot technology has won the Gold Medal of IFA 'Quantum Dot Technology in 2017 in Germany for the ultimate audio-visual enjoyment. TCL Impression Rome Security Air Conditioner In the field of design and refrigeration Thermal function, energy saving and environmental protection have been innovative, won the 2017 IFA Germany 's Intelligent Security Innovation Gold Award'; TCL pollution-free washing machine is to solve the washing machine on the secondary pollution of clothing and clothing and clothing cross-contamination, pollution-free technology Won the gold medal at the German IFA 'Clean Technology' 2016. In addition, TCL Communication's black enhanced BlackBerry KEYone also stunning debut area, trigger onlookers.Popular product experience area, the audience on the TCL these highly recognized by consumers at home and abroad Products have been like.
TCL in the field set up interactive performance area, the product and the drama scene integration
Together drama IP 2017 TCL drama marketing repeated results
2017 coincides with the 110th anniversary of the birth of Chinese drama, which is an extraordinary year for Chinese drama and TCL. As a big country with a high sense of social responsibility, on the one hand, TCL constantly rejuvenates overseas Chinese consumers in the global market And Chinese brand awareness, on the other hand, in the country actively contribute to the success of drama such a fine culture, in order to practice cultural self-confidence.
With the success of the previous accumulation, TCL again in 2017 with a number of drama IP linkage, open up a richer content, more in-depth play marketing new model.In addition to the hand "happy dinner" "Shakespeare not angry" and "shame Tekken TCL also includes such highly culturally high-end plays as "Listening to Hongyi" in the works that are deeply loved by young audiences. TCL initiated the unprecedented integration of drama this year Marketing Campaign, Hand Pu Pu Cun Xin, Zhou Xiaoling, and other drama bone, coffee and KOL, interactive drama from the offline theater to the online platform through creative posters, viral videos, series of topics, social media platforms such as interactive awards fun, effective, Material three-dimensional spread of the proliferation of consumers to win the high degree of recognition and emotional resonance.
Pu Cunxin renowned performing artist led behind even 'good show is not NG'
TCL Drama Marketing 2017 perfect report card gorgeous ending
The TCL-implanted drama now staged more than 300 shows nationwide since its launch in 2015. In 2017, the drama theater of innovation and upgrading has become one of the fulcrums that support the iteration of TCL users, continuing to deliver and deepen the youth of the TCL brand TCL drama marketing in 2017 perfect report card gorgeous ending, while becoming the continuation of brand culture deep plowing in 2018, TCL will be riding on the drama marketing to achieve full escalation of the Chinese consumers to bring a new Drama culture and new life experience of intelligence.
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