2017 is a year of steady growth of office, printing and printing industry. The most intuitive and thought-provoking experience is that the shipment of office printing and printing equipment is still growing, but the growth rate is slowing down. At the annual meeting of the modern office industry in 2017 , Zhong Dengen, vice president of Konica Minolta, pointed out that the growth in the number of photocopiers in China is still continuing, but the speed is declining, while the IDC statistics Q3 print market shipments in 2017 show that the Q3 global print peripherals market shipments Close to 25.3 million units, an increase of 1%.
Although the slowdown, but many office equipment manufacturers began looking for new growth opportunities, such as Canon's B2B strategy to develop, will focus on the To B business, and HP, such as the page width of the composite machine, the vision Put in a new growth point - the field of complex machines.In addition, many companies in the game between each other or with consumers, choose compromise, choose to allow consumers to get more profitable printing costs, such as Hewlett-Packard, Brother Fuji Xerox.
At the same time, with the cloud computing, big data and other emerging technologies, text printing and other solutions also need to be in line .Many manufacturers will focus on the solution, in addition to printing equipment hardware, but also to create Set of solutions after another, such as Konica Minolta, such as Ricoh, another example, Fuji Xerox.
The above is a change made by each office printer in the general situation in 2017. For a summary of the office industry in 2017, please see another article by the author, "Office Printing Market in 2017: Birth of New Technologies and Old Rules of the break. "Here, will not repeat them.
Find new growth points, the new blue ocean
Different printing equipment manufacturers are looking for different new growth points in 2017. For example, HP will page width technology applied to the A3 complex machine, so that the speed of the complex machine at the same time, can be a good solution to color printing The demand, and for example, Epson's array of complex machines, the same will be used in large-scale printing presses on the same technology used to the complex machine, the speed up to 100PPM. The most prominent advantage of such equipment is a good solution to the color Text printing costs, but the cost of acquisition has become a disadvantage, on the whole, the use of such technologies, so that the two manufacturers of printing equipment to find a new growth point.
Finding a new growth point does not mean that we must open up new areas.Because of the long service life of printing equipment, many manufacturers of printing equipment take consumables as the main source of their profits, and as time passes, it seems to have become a Rules.But the business sector in 2017 is the feeling that this rule began to break, such as HP's separation of drum powder, and brothers such as 'powder on demand', 'supplies' puerile has become the choice of many manufacturers .
Through the above changes or trends, 2018 may be a year for printing and packaging manufacturers looking for new growth points. Perhaps printing equipment manufacturers will use the technology used in large printing presses or printing systems in the A3 compound machine or Desktop printers, and perhaps print equipment manufacturers will follow the example of Hewlett-Packard, brother, Fuji Xerox, the profits to more users.
Printing solutions continue to force, the importance will be highlighted
Mention the development of enterprises, the most fire than digital transformation.Enterprises in the digital transformation, personnel, finance, ERP are in the cloud, around the office, also can not escape the transformation of the law, such as a set of text and printing management system to be more Good statistics, cost savings.Of course, digital printing equipment business transformation, not that I said so simple, here is a big learning!
Ricoh's SOP smart application platform, such as Fuji Xerox's smart work platform, and another such as Konica Minolta's digital solutions, etc., from 2017 office printing equipment manufacturers to make the action point of view, 2018 will be printed Solution of the great development of the year.Enterprise digital transformation and cloud migration will be a big trend, and text for the digital transformation of the printing solution, by no means simply a fire burst 2018 will have a new solution Birth.
Print business loose branches, service types
If the simple print as a 'buy a printing equipment, print files', for modern print, it is out of date with the cloud computing, sharing mode, AR and other technology development, and gradually infiltrated the text Printing areas such as 'cloud printing' (which has long existed, in fact, refers to a cloud-based startup), such as shared printing, and techniques such as moving dynamic information into photos and moving photos Technology gradually into the printing business, has also become a source of many business innovation.
For example, a 'baby print' cloud is a self-service printing software made into a 'mobile print artifact'. After downloading an APP, a user can connect a document stored in the cloud or a mobile phone to a nearby print terminal, Similarly, Canon's 'Yunjiayin' uses 'cloud printing' technology to share equipment to stores, schools and other places for the development of business, 'cloud printing' technology for business development These people print.
Looking forward to 2018, these innovative technologies will also continue to be used in printing, to provide momentum for the development of the office industry, let's wait and see.
Photo printing market, continue to introduce new challenges
Photo printing is mainly for which markets, many people may answer: Photo studio, studios, individuals.It is true that there are photo printing needs more than a few industries.For large format photo printing, Canon, Epson have specialized equipment, or even use 6-color, 8-color professional-grade ink system, however, for personal photo printer?
Photo printers for personal categories are more, there are mobile photo printers, portable photo printers, pocket photo printers, home photo printers, etc. The main function is to print photos, but the size may be different.People have heard of Polaroid, Photo stands, some people have heard of Canon's home photo printer, Hyun fly, but I want to say is that 2017 is an important year for the development of photo printers.
From the birth of CES2017 HP small print to the very end of the year was born, this year saw Fuji, LG, Hewlett-Packard, Canon and other manufacturers have some action in the photo printer market, it is foreseeable that the birth and development of such photo printers, Targeted at the personal pursuit of fashion psychology, with the improvement of people's living standards, 2018 will be a dividend for the development of photo printers.
Written in the last: 2017 office printing market has changed dramatically, office printing and membership card market in 2018 ready to go, who can share in the declining growth of office printing market, let's wait and see!
