As Chinese construction machinery manufacturers expand outward from their vast domestic market, competition in the global arena will intensify as host companies are examining the entire industrial value chain and beyond the industry itself to address some of the derivatives External issues such as the business model brought by technological advances, user needs and even manufacturing changes, but no matter what kind of changes will change the game.Engine-driven engine companies will have to join In this new industrial revolution, competition and fight, which requires the introduction of new professional skills, and attract new competitors from outside the industry.With the change of value chain, combined with the aura of data eclipsed the power indicator, the engine business The underlying business model may change.
China heavy truckman technology MT13 natural gas engine
Changes in the brewing, and lead to these changes in the key factors is what? For the front-end assault of the construction machinery 整机 enterprises will be how to deal with? And zero-zero relations in this change is whether to ease the change ......
Countermeasures
In the past decade, the engine industry, like the Chinese economy, has witnessed tremendous growth. Many breakthroughs have been made in terms of industrial scale, technological innovation and independent brand building. If we look at the overall industry cycle, See the engine business in the first half of mid-year report of changes in industry data, this should be a slight cyclical fluctuations in the industry only.
A new round of technological revolution and industrial changes are emerging, the development of the engine industry is facing OEMs and users of cost control and increasingly stringent environmental requirements of the 'two squeeze.' Especially in the construction machinery industry is in a period of change, no doubt Is a test of engine innovation, manufacturing and comprehensive strength of the opportunity.
China heavy truckman technology MC07 engine
The engine is an important core of the cost of construction machinery products, but also an important link in the construction machinery industry chain.Qualified 'heart' will greatly extend the service life of construction machinery.Experienced roller coaster-style energy prices, the baptism of construction machinery enterprises in the face of The future market demand coincides with the aim of reflecting the energy-saving emission reduction power of the core.Non-road mobile machinery diesel engine exhaust pollutant emissions also caused more and more attention by the government.Currently advocate energy-saving emission reduction countries to promote The development of green economy, as a construction machinery industry closely related to the national macro-policy, has become a trend of development. With the increase of large-scale construction projects and the expansion of its scale, construction machinery tends to be large-scale development. Supporting the engine is also to the series, to improve stand-alone power, reduce fuel consumption and reduce emissions and noise pollution aspects of the development.
In this revolution, the advancement of technology is the core of change. As for the factors that affect technological change, Zhang Zhiqian, president of Deutz (Shanghai) International Trade Co., Ltd., said in an interview that "the improvement of fuel efficiency and emission standards is Promote the technology of the leap forward and change an important factor. 'With the state of the engine industry, energy-saving emission reduction requirements more and more stringent rules formulated more stringent in the future, environmental laws will certainly be more stringent, and thus promote the rapid engine technology Change. "Mr. Zhang Zhiqian said.
The contradiction between efficiency and environmental protection is becoming increasingly prominent, whether it is from the initial product design, or energy saving in the future operation, are currently the focus of the user to consider the equipment suppliers, the face of increasingly fierce Market competition not only has high requirements for technological innovation and product development, but also has a new test on corporate attitudes and responsibilities.As the world's leading power equipment supplier, Deutz continuously develops advanced power products to enhance fuel economy At the same time, to meet and ahead of the world's increasingly stringent engine exhaust emissions and noise standards.Zhang Zhiqian said: 'Deutz has long insisted on working with Chinese partners to bring the most advanced environmental protection engine into the Chinese market, the international market Simultaneous delivery of state-of-the-art, low-emission, environmentally-friendly products to our customers and innovative, low-emission, high-performance solutions tailored to the needs of a wide range of Chinese customers. "In addition, Deutz has also been actively exploring clean fuel applications as well as traditional energy and New Energy Optimization combines the road, in the natural gas products, hybrid applications and many other fields are the first .
Industry insiders believe that with the Chinese government's emphasis on energy saving and environmental protection, engine emission standards will continue to upgrade.Shanghai Hino Engine Co., Ltd. Shen Xiaomin said, 'Hino headquarters non-road phase four standard engine technology has matured, China Shen Xiaomin believes that for non-road engines, reliability is often the customer's first demand.Shanghai Hino engines with high reliability, low fuel consumption and excellent power System integration technology and other portfolio advantages, effectively support the Chinese OEM customers domestic and international market strategy.
At present, China's engine technology advantages gradually appear to Xichai represented by its own brand in the technological innovation and foreign engine gap is not obvious.Xichai FAW Li Qian, executive vice president of the sales company of Wuxi Diesel Engine Factory of Jiefang Automobile Co., Ltd., believes that the market generally acknowledges the domestic diesel engine brands because of the constant improvement of the technical level, so technical difficulties are not the most prominent issues for the environmental protection upgrade. In contrast, rising costs associated with technology improvements are more likely to be the bottlenecks in future practical applications.From the current equipment usage analysis, the engine technology will lead to an increase in its selling price, and this part of the growth will not only give Business sales impact, and ultimately will be digested by the user.But for users, not only to adapt to meet the new emission standards for new equipment, but also to pay for prices, under the dual pressures will inevitably produce resistance, Resulting in fluctuations in market demand, resulting in the promotion of environmental standards to bring resistance.
China heavy truckman technology MC11 engine
Shi Guojian, deputy party secretary of the party committee of China National Heavy Duty Truck Group Hangzhou Engine Sales Co., Ltd., is more optimistic. In his opinion, the cost of engine emission escalation has been increased, but other costs will have to be offset to make up for it. The price is by no means the decisive factor, but mainly depends on In recent years, more and more engineering machinery users in the selection of products, began to pay attention to and choose more reliable, fuel-efficient engine.In the field of construction machinery, heavy truck The mainstay Steyr platform engine to Mann's engine transition, both to provide the excellent quality of imported engines, but also provides a convenient service for domestic engines, especially in large-tonnage cranes, Mann engine instead of imported products have great advantages.
Construction machinery industry is not a market that can be easily monetized. Years of market downturn make OEMs feel bursts of coolness, and the user's living conditions are not optimistic either. As the operating rate is not enough, the operating cost is reduced and construction funds are difficult to settle. In the unfavorable situation of rising salary costs, users also need a device that has a high attendance rate and low maintenance cost. A high reliability engine is undoubtedly the first choice of users in the current industry.
A new era of cooperation
Over the past 10 years, the construction machinery industry experienced rapid growth blowout period. The entire equipment manufacturing industry chain is based on the high growth of construction machinery manufacturers and is driven by speed and scale. The factory as the core, did not attach importance to the voice of suppliers and demands, and with the slowdown in the market growth and competition intensified contradictions between suppliers and 整机 plant gradually intensified.Suppliers complain about low prices, the design changes too frequently, The plan is inaccurate, but the host companies also accuse suppliers of cost-cutting difficulties, poor quality and slow response time, which are not only problems for Chinese brands but also joint-venture brands. "One industry professional pointed out.
In fact, as the construction machinery slowdown, the OEM began to pursue the speed and size of the pursuit of technology and quality changes, and now more and more OEMs require suppliers to have the ability to synchronize with them. Hino Motors has been recognized by users for its reliability, durability and fuel economy, and Shanghai Hino has been rooted in China since October 2003 and has been implementing technical improvements and improvements to meet the needs of Chinese customers. "For example, the issue of diesel oil products for Chinese customers , Hino engines specially equipped with filtration system. "Shen Xiaomin explained. After years of continuous improvement and improvement, Shanghai Hino engines with superb reliability, low fuel consumption and excellent power system integration technology portfolio advantages, as Construction machinery industry, one of the most important power suppliers, and to expand the excavator market in China have great expectations now, Shanghai Hino has begun to contact with Sany, Sunward, Leader and other host manufacturers, first in 20 to 25 Ton medium-sized digging machine with the engine market, will usher in a greater opportunity.
Also as a leading engine manufacturer in the world, Kubota is committed to providing customers with power solutions that meet their needs at all times.Kubota Xiaoyan, General Manager of Kubota Engine (Shanghai) Co., Ltd., commented: 'To fully meet the needs of our customers, Kubota In addition to establishing a strong partnership with the OEMs and enhancing the integration of engine and customer host technologies, the Group will also train personnel to enable them not only to be competent in manufacturing jobs, to produce the highest quality engines but also to have capabilities in all aspects, Adequate to provide customers with professional engineering knowledge, application technology, and sales, marketing and maintenance support.
Deutz, on the other hand, optimizes the engine according to different application requirements and develops the terminal machine jointly with the OEM manufacturers. For example, some operating conditions are more concerned with fuel consumption performance. Deutz engines will work according to the specific requirements of operating conditions, Engine speed range for fuel consumption optimization, that is, the application area is usually said.Deutz through the communication between customers and understand OEM manufacturers and even end-user needs, thus developing a deep optimization and regional engine products.
'Well-known OEMs use Deutz engines, especially in excavators and loaders.' Prior to mass production, these OEMs sent the new machines that meet the company's requirements to end-user terminals in harsh conditions Verification work.Machine ran in the field, there will be some unexpected phenomenon.Deutz along with OEM manufacturers to track the verification process, analyze the problems that arise, and continue to improve the product, after a long period of validation to ensure that the final machine Large quantities into the market after the terminal will not be any problems.
Zhang Zhiqian introduction, construction machinery, for example, concrete motor vehicles, Trinity, Reconnection, XCMG, are with original Deutz and the joint venture plant in China engine.In the road machinery, roller or paver Ye Hao , Deutz are more used.This piece of excavators, including Volvo and Shandong Lingong two, related to a full range of Deutz engines.Deutz's business development in overseas also eye-catching.All basically all Non-road machinery, including excavators, loaders, aerial work platforms, forklift trucks, agricultural machinery, are performing well overseas, particularly in the United States, Europe and Germany.
Shi Guojian also said that in the supporting system of Xugong truck crane, heavy truck engine occupies an important position in July 2016, Sinotruk and XCMG signed a strategic cooperation agreement in Xuzhou, the formal establishment of strategic partnership between the two sides and this strategy The importance of cooperation on both sides goes without saying, at the signing ceremony, XCMG chairman Wang Min once said: 'The development of XCMG is supported by CNHTC and CNHTC is a fellow on our product promotion road.' In fact, the cooperation between the two can be traced back to 30 years ago. Crane as XCMG's pillar business section, SINOTRUK engine has been involved.From the heavy truck's first generation X6130 engine to Steyr platform engine, 2012, Mann Technical engine officially supporting Xugong 80 tonnage crane.The strategic cooperation covers a full range of XCMG crane products, from 20 tons to 220 tons of full range of products.After the test of the Mann technology engine as much as the other indicators of the import Brand engine, product reliability, fuel economy can save operating costs for users in the oil change cycle, Man engine also established Industry new height, MC11 engine can reach 1200 hours of oil change cycle.As Wang Min said: China National Heavy Duty Truck and XCMG complementary advantages, the establishment of strong alliances, long-term and stable strategic cooperative relations, you can achieve a wider range of Resource sharing will help both the future product upgrades, market development and brand promotion.
In the merger and reorganization of enterprises intensified today, by the engine manufacturers and OEMs Baotuan-style development to China's construction machinery has brought new ideas in the continuous exploration, full of vitality and exploration of Chinese companies may be out A unique road, the true sense of the equipment manufacturing industry to achieve the strong.
'Chi' change
At present, China has promulgated various industrial development strategies such as 'Internet +' and Made in China 2025. In essence, these strategies are based on the integration and development of industries, and technological innovation and system innovation are the only ways to break barriers to industrial integration .
Construction machinery to today, especially in the era of 'Internet +', innovation ability is one of the most core capabilities.Manufacturing and the accelerated integration of the Internet has become a major round of technological revolution and industrial revolution.Li Qian Yang believes that, Future Intelligent Manufacturing has become a key area for industrial restructuring and upgrading.Promoting intelligent manufacturing is the only way for global industrial development and also the main direction for manufacturing and manufacturing in China. To build an intelligent factory is to speed up the traditional 'Made in China' 'Real needs, but also the only way for China to become stronger from 2012', Xichai investment into a heavy vehicle engine production base, enabling rapid replacement of products; assembly line with KUKA, ABB robots, high versatility test bed Rack and other automated equipment to achieve automation, these equipment enough to ensure product accuracy, reliability and production consistency can reach the international advanced level, it is this intelligent factory, gave birth to a remarkable Aowei heavy-duty engine products. With outstanding fuel economy, safety, reliability, power and other advantages, Xichai Aowei Department Deus Ex product in a new round of industry 'shuffle', have won the '2017 Chinese heavy-duty truck users the most reliable fuel-efficient engine' Chanticleer and many other honors.
In fact, in recent years, with the continuous rapid economic growth in China, all industrial enterprises have witnessed rapid development. With the continuous expansion of the scale of enterprises, the number of machinery and equipment accompanying them has risen sharply, the number of employed workers has increased rapidly, The rapid rise of costs, the shortage of labor resources and the ever-increasing demands of users for product quality have become the real problems to be solved urgently by various enterprises. "However, mechanized and automated production has become an irreversible trend for industrial enterprises. Has been imperative. 'Shi believes that through the intelligent transformation of manufacturing equipment, process flow and auxiliary production systems, and integration with the enterprise management information system can effectively improve production efficiency, reduce labor costs, improve product quality and enhance The overall competitiveness of enterprises.
Innovation is the constant driving force for economic development and is of great significance to the industrial transformation and upgrading under the new normal. With the gradual saturation of the construction machinery market, users are demanding higher and higher requirements on construction machinery. From product quality to design, Production to after-sales, users will put forward higher requirements. Affected by this, the construction machinery OEMs also put higher demands on the parts business, especially in the country to promote 'smart manufacturing' form, the engine companies are gradually to the high-end The direction of development, in order to comply with the realization of 'Made in China 2025' has made efforts.